digitallabs certified digital marketer course
TRANSCRIPT
CERTIFIED DIGITAL MARKETING COURSE
SYLLABUS
www.digitallabs.in [email protected] +918882255444
DigitalLabs
Session 1: Overview
What is Internet Why its important What is Marketing What is Internet
Marketing Course Objectives Basic Concepts
i. Lead Generationii. eCommerce Marketingiii. Inbound Marketingiv. Make Money Online
www.digitallabs.in [email protected] +918882255444
DigitalLabs
Session 2: Search
What is Search Search Engines
i. Googleii. Bingiii. Yahoo
Search Marketing Types
i. Search Engine Optimization
ii. Search Engine Marketing
www.digitallabs.in [email protected] +918882255444
DigitalLabs
Session 3: Display
What is Display Advertising
Importance of Display Ads
GDN- Google Display Network
Internet Portals
www.digitallabs.in [email protected] +918882255444
DigitalLabs
Session 4: Mobile
Growth of Smartphonesand Apps
Mobile Advertising Mobile Apps
i. In-app adsii. App downloadiii. App engagement
www.digitallabs.in [email protected] +918882255444
DigitalLabs
Session 5: Social
Rise of Social Media Social Media Marketing Facebook marketing:
Pages, Apps, Groups, Ads Google Plus: Pages,
Circles, SEO, etc Twitter: #Hashtags,
Followers, Re-tweet, Ads Pinterest, Linkedin,
Tumblr, etc
www.digitallabs.in [email protected] +918882255444
DigitalLabs
Session 6: Email
Email is still important Email Marketing Metrics & KPI’s Mail Servers &
Providersi. Mailchimpii. Sendgrid, etc
www.digitallabs.in [email protected] +918882255444
DigitalLabs
Session 7: Video
Video Marketing Viral Videos Video & Social Media Animated Video Major Platforms
i. YouTubeii. Facebookiii. Whatsapp, etc
www.digitallabs.in [email protected] +918882255444
DigitalLabs
Session 8: Instant Messengers
Chat Apps Marketing via
Whatsapp, Line WeChat, etc
Referral Marketing In-app chat Challenges
www.digitallabs.in [email protected] +918882255444
DigitalLabs
Session 9: CMS
Content Management Systems
Website Planning and design
Major CMSi. Magentoii. Wordpressiii. Drupaliv. Joomla, etc
www.digitallabs.in [email protected] +918882255444
DigitalLabs
Session 10: Web Analytics
Google Analytics Google Webmaster Google Trends Google Page Insights Key Metrics & KPI’s Third Party Analytics
Softwares
www.digitallabs.in [email protected] +918882255444
DigitalLabs
Session 11: Blogging
Blogging Ecosystem Challenges Blog Monetization
using Adsense, etc Platform
i. Bloggerii. Wordpressiii. Tumblr, etc
www.digitallabs.in [email protected] +918882255444
DigitalLabs
Session 12: Referral
What is Referral Marketing
Does it work? Form Factor
i. Emailii. Socialiii. Chat apps
www.digitallabs.in [email protected] +918882255444
DigitalLabs
Session 13: Affiliate
What is Affiliate Marketing
Channelsi. Blogii. Couponsiii. Price Comparisoniv. Curationv. Email Lists
www.digitallabs.in [email protected] +918882255444
DigitalLabs
Session 14: Growth Hacking
Rise of Growth Hacker Internet Warfare What is Customer
Lifetime Valuei. Prospectingii. Lead Generationiii. Acquisitioniv. Growthv. Cross & up sell
Growth Hacking Toolkit
www.digitallabs.in [email protected] +918882255444
DigitalLabs
Session 15: Toolkit
Digital Marketing Toolkit
www.digitallabs.in [email protected] +918882255444
DigitalLabs