ENSURING YOUR SOCIAL CONTENT IS AT PEAK PERFORMANCE

@katyhowell @IFtweeter

@katyhowell @IFtweeter

Working with

some of the

largest global

brands in B2B

and B2C

Educating and training the

industry in best practice

We have been quoted in

many books and are

co-authors of ‘Share This’

Specialist social digital expertise

@katyhowell @IFtweeter

Bullshit is a common English expletive which may be shortened to the euphemism bull or the initialism BS. In British English, "bollocks" is a comparable expletive, although

"bullshit" is more common. It is a slang profanity term meaning "nonsense", especially in a rebuking response to communication or actions viewed as deceiving, misleading,

disingenuous, or false.

We want our content to go

viral

It is all about engagement and followers

Social is not measurable

and can’t deliver ROI

The social content BS

@katyhowell @IFtweeter

Media Bistro Sept 2013

Econsultancy Sept 2013

Immediate future 2013

Why should you care?

@katyhowell @IFtweeter

START WITH A PLAN

@katyhowell @IFtweeter

If you don’t know where you are going…

@katyhowell @IFtweeter

@katyhowell @IFtweeter

Don’t be afraid to drill the data

•

•

•

Using GWI UK Data drawn from consumers who statedthat they research / purchased home equipment

GWI Data: UK consumers researching/ purchasinghome equipment

@katyhowell @IFtweeter

It isn’t content that matters, it’s context

@katyhowell @IFtweeter

What you want to promote

What they talk about

Consumer

interest and

conversations

Organisation

messages and

topics

Play in the sweet spot

@katyhowell @IFtweeter

Weekly full content plans

detail every post, upload and tweet

More detailed 6 week plans

identify phases of activity, themes,

stand out content and required

actions

A broad 3-6 month overview

of activity identifying key

events and theme highlights

Love your spreadsheets!

@katyhowell @IFtweeter

PLOT YOUR CUSTOMER JOURNEY

@katyhowell @IFtweeter

@katyhowell @IFtweeter

How are people buying?

Creating

Content With Purpose

@katyhowell @IFtweeter

Social shoppingIs all about building

relationships, and QVC creates

long-term relationships

With customers like no other retailer.

Claire Watts, QVC U.S. CEO

”

@katyhowell @IFtweeter@katyhowell @IFtweeter

GET WITH THE NUMBERS

@katyhowell @IFtweeter

Evaluate beyond social

@katyhowell @IFtweeter

Don’t stop measuring

@katyhowell @IFtweeter

Translate your data

@katyhowell @IFtweeter

@katyhowell @IFtweeter

Compare measures

@katyhowell @IFtweeter

Thank you