sascon 2014 its not all about google - irish wonder
TRANSCRIPT
@irishwonder SASCon, June 2014
In Search Of Alternatives
@irishwonder SASCon, June 2014@irishwonder
US (source: comScore)
Google Market Share
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Worldwide (source: Statista)
Google Market Share
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What do people do
online?
But!
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What Do People Do Online?
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What Do People Do Online?
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Social Networks: a Google Killer?
© Statista 2014
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Social Networks
© Statista 2014
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Social Networks
© Statista 2014
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Winning Strategy?
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Wait a Minute… Page Likes ≠ Conversions!
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Flexibility
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Wow really?
If Done Right…
Source: jonloomer.com
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Twitter Ads Catching Up
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But It’s Not a Hit and Run Gig
Source: Marin Software whitepaper
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What if You Can’t Be Arsed?
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Time sensitive campaign Testing an affiliate offer Limited budget* Specific niche
(Try building a brand in pharma SERPs anyone?)
*Disclaimer: proper spam costs more than $5 and you’re likely better off knowing how to do it yourself if your concern is budget
What if You Can’t Be Arsed?
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Spam as a business model
Spam, Spam, Spam
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Complete Lack of Understanding
NOBODY understanding the blackhat business model would have ever said that
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Benefits:◦ Relatively quick rankings◦ Scalable, manageable traffic
Risks:◦ No guaranteed minimum period of ranking (is
there ever?)◦ Manual reviews leading to manual cleanups◦ Algorithmic changes
But every change that makes one kind of spam impossible, makes 10 others possible!
The business model
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Payday Loans 2.0
Does It Work?
10 days
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You Bet It Works!
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But It Can Get Nasty
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What do you need Google for?
Finally…
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Questions? Feel free to get in touch!
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