sascon 2015 - small changes, big results
TRANSCRIPT
![Page 1: SASCon 2015 - Small Changes, Big Results](https://reader030.vdocuments.site/reader030/viewer/2022032504/55c4bb0fbb61ebab498b4633/html5/thumbnails/1.jpg)
Small changes big results.
Dave GowansSASCon 2015.
![Page 2: SASCon 2015 - Small Changes, Big Results](https://reader030.vdocuments.site/reader030/viewer/2022032504/55c4bb0fbb61ebab498b4633/html5/thumbnails/2.jpg)
Bigger tests ≠ Better results
![Page 3: SASCon 2015 - Small Changes, Big Results](https://reader030.vdocuments.site/reader030/viewer/2022032504/55c4bb0fbb61ebab498b4633/html5/thumbnails/3.jpg)
1. Identify a barrier
![Page 4: SASCon 2015 - Small Changes, Big Results](https://reader030.vdocuments.site/reader030/viewer/2022032504/55c4bb0fbb61ebab498b4633/html5/thumbnails/4.jpg)
1. Identify a barrier
2. Find or create a solution
![Page 5: SASCon 2015 - Small Changes, Big Results](https://reader030.vdocuments.site/reader030/viewer/2022032504/55c4bb0fbb61ebab498b4633/html5/thumbnails/5.jpg)
1. Identify a barrier
2. Find or create a solution
3. Present it at the right time
![Page 6: SASCon 2015 - Small Changes, Big Results](https://reader030.vdocuments.site/reader030/viewer/2022032504/55c4bb0fbb61ebab498b4633/html5/thumbnails/6.jpg)
Was there anything that almost stopped you from buying today?
Let Us Know
![Page 7: SASCon 2015 - Small Changes, Big Results](https://reader030.vdocuments.site/reader030/viewer/2022032504/55c4bb0fbb61ebab498b4633/html5/thumbnails/7.jpg)
![Page 8: SASCon 2015 - Small Changes, Big Results](https://reader030.vdocuments.site/reader030/viewer/2022032504/55c4bb0fbb61ebab498b4633/html5/thumbnails/8.jpg)
1. Identify a barrier Price
2. Find or create a solution
3. Present it at the right time
![Page 9: SASCon 2015 - Small Changes, Big Results](https://reader030.vdocuments.site/reader030/viewer/2022032504/55c4bb0fbb61ebab498b4633/html5/thumbnails/9.jpg)
1. Identify a barrier Price
2. Find or create a solution Guarantee
3. Present it at the right time
![Page 10: SASCon 2015 - Small Changes, Big Results](https://reader030.vdocuments.site/reader030/viewer/2022032504/55c4bb0fbb61ebab498b4633/html5/thumbnails/10.jpg)
1. Identify a barrier Price
2. Find or create a solution Guarantee
3. Present it at the right time Product page
![Page 11: SASCon 2015 - Small Changes, Big Results](https://reader030.vdocuments.site/reader030/viewer/2022032504/55c4bb0fbb61ebab498b4633/html5/thumbnails/11.jpg)
Impact
Ease
![Page 12: SASCon 2015 - Small Changes, Big Results](https://reader030.vdocuments.site/reader030/viewer/2022032504/55c4bb0fbb61ebab498b4633/html5/thumbnails/12.jpg)
Impact
Ease
X Test 001
![Page 13: SASCon 2015 - Small Changes, Big Results](https://reader030.vdocuments.site/reader030/viewer/2022032504/55c4bb0fbb61ebab498b4633/html5/thumbnails/13.jpg)
Impact
Ease
X Test 001
X Test 002
![Page 14: SASCon 2015 - Small Changes, Big Results](https://reader030.vdocuments.site/reader030/viewer/2022032504/55c4bb0fbb61ebab498b4633/html5/thumbnails/14.jpg)
Impact
Ease
X Test 001
X Test 005X Test 002
X Test 003
X Test 004
X Test 006
![Page 15: SASCon 2015 - Small Changes, Big Results](https://reader030.vdocuments.site/reader030/viewer/2022032504/55c4bb0fbb61ebab498b4633/html5/thumbnails/15.jpg)
Impact
Ease
X Test 001
X Test 005X Test 002
X Test 003
X Test 004
X Test 006
![Page 16: SASCon 2015 - Small Changes, Big Results](https://reader030.vdocuments.site/reader030/viewer/2022032504/55c4bb0fbb61ebab498b4633/html5/thumbnails/16.jpg)
How to increase impact
1. Identify a barrier Biggest barriers
2. Find or create a solution Effective solutions
3. Present it at the right time When the issue affects the user
![Page 17: SASCon 2015 - Small Changes, Big Results](https://reader030.vdocuments.site/reader030/viewer/2022032504/55c4bb0fbb61ebab498b4633/html5/thumbnails/17.jpg)
Simple, effective changes:
● Headlines
● Tooltips
● Callouts
How to increase ease
● Benefit bars
● Copy
![Page 18: SASCon 2015 - Small Changes, Big Results](https://reader030.vdocuments.site/reader030/viewer/2022032504/55c4bb0fbb61ebab498b4633/html5/thumbnails/18.jpg)
Impact
Ease
1. Identify a barrier
2. Find or create a solution
3. Present it at the right time
![Page 19: SASCon 2015 - Small Changes, Big Results](https://reader030.vdocuments.site/reader030/viewer/2022032504/55c4bb0fbb61ebab498b4633/html5/thumbnails/19.jpg)