Copyright © 2015 Accenture and SAS. All Rights Reserved.

SAS and Accenture

Alliance Overview

November 2015

Accenture and SAS The Best in the Business

> Positioned in the leaders quadrant for Advanced

Analytics Platforms (Gartner, Feb 2015)

> Consistently rated as a leader in Gartner’s Magic

Quadrants (across 9 categories)

> Used at more than 70,000 sites in over 134 countries

> 91% of the top 100 Fortune Global list 2014 make use

of SAS®

Accenture’s business solutions, powered by SAS’ pioneering analytics, help clients

advance on the journey to ROI

> Positioned in Leader’s Quadrant for Business Analytics

Services (Gartner, Sep 2015)

> Named leader in the Business Intelligence Services in

Asia Pacific by Forrester (Q4- 2013)

> One of the largest global providers of BI services

> Market leader in the area of consulting and

implementation

Copyright © 2015 Accenture and SAS. All Rights Reserved.

Accenture - SAS Partnership

> 15 year strategic alliance

> CEO to CEO commitment

> 2,500+ SAS-trained

delivery consultants

> 12 joint offerings

> 12+ Accenture centers

with SAS expertise

> 250+ projects

completed

> New commercial

models and flexible

pricing

Shared Vision

Analytics and Big Data

High Performance Computing

Cloud

Internet of things

State of the Art Technology Labs

Copyright © 2015 Accenture and SAS. All Rights Reserved.

Our shared vision is to accomplish game changing value to our clients in their digital transformation

Shared Vision

> by embracing disruptive technologies

• e.g. Hadoop, open-source and cloud

> by innovative propositions

• e.g. Convergence of advanced analytics and next-gen BI

> through additional new commercial models

• e.g. Resell and consumption pricing

Copyright © 2015 Accenture and SAS. All Rights Reserved.

Accenture’s SAS Cloud Environment

>Supports client deliveries, proof of values, and internal

training and demonstrations

> Provides flexible and innovative commercials (e.g.,

consumption based) and lowers client’s TCO

> Eliminates set up time and cost and simplifies administration

and support

> Deploys the right technology at the right time

Provides real-time access to a comprehensive suite of SAS core technology and industry

solutions anywhere and anytime

Copyright © 2015 Accenture and SAS. All Rights Reserved.

Accenture and SAS Managed Services

> Bundles SAS software and Accenture IP and services

> Flexibly priced to meet market requirements (e.g., consumption or results based)

> Operational vs. capital expense

> Accenture SAS cloud environment – secure, no set up costs, simplified ongoing support

> Manages services available now for Customer Analytics, Profitability, Insurance and

Public Sector Fraud/Compliance, and CMT Network Analytics

Accenture and SAS are creating repeatable managed services solving specific client

business challenges

Copyright © 2015 Accenture and SAS. All Rights Reserved.

Accenture Offerings SAS Based

Financial Services

> Insurance Claims Fraud

> Online Banking Fraud

> BCBS 239 Data Governance

> Credit and Enterprise Risk

Management

> Stress Testing *

Public Sector

> PS Intelligent Processing

> High Risk Procurement *

Resources and Products

> Manufacturing/SAP HANA *

> Demand Driven Production

Optimization

Communication, Media and Technology

> Network Analytics

> Customer Intelligence

Cross-sector offerings

> Customer Analytics

> Profitability Analytics

* In developmentCopyright © 2015 Accenture and SAS. All Rights Reserved.

Key joint wins to-date

Copyright © 2015 Accenture and SAS. All Rights Reserved.

Joint Success Story Telecom Italia

Business Issue

> The business need is to transform the present Consumer Campaign Management

process integrating inbound and outbound activities across multiple channels

(call center, interactive voice responder, web, …) to leverage innovative marketing

initiatives, to suggest the NEXT BEST ACTION and to reduce time to market.

Joint Solution

> SAS is providing an integrated software solution that will:

• cover the whole Campaign Management process, including the decision tree for

the near real time next best actions based on the right priority;

• help sales and marketing analysts and campaign managers to design and execute

marketing actions with a powerful workflow mapped on the Customer Intelligence

solution.

> Accenture is the prime contractor for the project which includes significant system

integration services, SAS will cover Quality Assurance and Quality Support

SAS Components

> SAS® Marketing Automation

> SAS® Real Time Decision Manager

Results to Date

> Project up & running for the inbound part and is currently in delivery

phase for the outbound one.

> In-bound volumes:

• 25M customers

• 4M contacts per day on 5 in-bound channels:IVR1, IVR2, WEB,

Call Center, POS

• 130 transactions per second

• Currently 400 campaigns for the in-bound channels

Copyright © 2015 Accenture and SAS. All Rights Reserved.

Joint Success Story Shell Downstream

Business Issue

> Only 10 percent (7,500,000 out of 75,00,000 customers per week) of Shell

customers are signed to its loyalty program, challenging insight into customer

behavior and buying patterns.

> This retail market represents a large profitable opportunity. Shell Downstream

International represents two-thirds of Shell’s employees.

> Ultimately, lacking significant marginal growth would force Shell to reevaluate

and its presence in retail markets and possibly withdrawal as many of its

competitors have.

SAS Components

> SAS® Marketing Automation

> SAS® Marketing Optimization

Joint Solution

> Shell is migrating marketing campaigns in-house to regain control,

develop a single customer view and enable effective offer

management.

> This project will span 33-36 countries.

> This approach will increase Shell’s retail revenue significantly over

the next three years.

> This strategy will increase Shell’s customer retention and potential for

new business by acquiring retail customers from its competitors.

Results to Date

> $1,000,000 a month in ROI results

Copyright © 2015 Accenture and SAS. All Rights Reserved.

Joint Success Story Large European Bank

Business Issue

> Instructions from regulators to modernize the bank’s model development as the

current model life cycle was 18-24 months

> The bank was not responding in a timely fashion to market risk changes

> Failure to address the Central Bank instruction would lead to noncompliance with

regulatory standards

SAS Components

> SAS® Credit Scoring for Banking, Scoring Accelerator for Teradata, Model

Manager, Grid Manager, Visual Analytics, Visual Statistics

Joint Solution

> Streamlined model development process

> Reduction of manual processes with resulting reduction in operational

risk

> Deployment of more accurate models

Results to Date

> Reduction of internal ratings-based capital costs of more than

$6million per year

Copyright © 2015 Accenture and SAS. All Rights Reserved.

Accenture Centers: Extensive SAS Capabilities

Washington, DC

Accenture Federal

- >100 SAS skilled consultants

(system admins, statisticians,

mgmt scientists)

- Leverages Accenture Cloud

platform to provide access to

SAS VA and other SAS analytics

Neometrics (Madrid)

Accenture Analytics

Acquisition of company founded

by ex-SAS employee

90 SAS trained consultants

Hof & Frankfurt

Accenture Digital

SAS Big Data Analytics

Innovation Centre

HANA Competence Centre: SAS

showcase

Sophia Antipolis

Technology Lab – FS

Next Generation Banking

End2end IMM showcase included

in Accenture banking 2.0

showcase

Barcelona

Accenture Analytics Innovation

Centre

20+ Supply Chain Analytics

Experts

Hosted SAS DDPO offering

Stockholm

Accenture Digital

Profitability Analytics offering &

showcase center

SAS ABM & VA based

acquisition of SAS ABM

consultancy

India

Advanced Analytics Practice

500 + SAS trained Data Scientists

***

International Delivery Centre

400+ SAS trained Business Intelligence, Data Integration, Data

Scientists

Athens

Advanced Analytics Practice

65+ SAS statistics experts (focus

on Pricing Analytics &

Customer Analytics)

Warsaw

Advanced Analytics Practice

20+ SAS trained Data Scientists

Milan/Naples/Rome

Integrated Marketing Management (Milan)

Products SAS Industry Experts

90+ SAS Delivery Experts

Risk Analytics CoE

ABIC – Broadband Innovation (Rome)

Delivery center 20+ SAS (DI, BI)

Network Analytics showcase on VA

46+ SAS delivery Experts (Naples)

Dublin

Accenture Analytics Innovation

Centre

50 SAS Delivery Experts

statisticians, mgmt scientists

focus on Fraud & Risk

San Jose

Technology Lab

SAS learning and

micro segmentation

Copyright © 2015 Accenture and SAS. All Rights Reserved.