sarah hartmann, agnes mainka, isabella peters – government activities in social media
DESCRIPTION
CeDEM13 Day 2 / Social and Mobile Media for Public Administration, SE 0.3, Chair: Sylvia Archmann, Norbert KerstingTRANSCRIPT
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Government Activities in Social Media
An Empirical Investigation of eGovernments in Informational World Cities
Sarah Hartmann, Agnes Mainka & Isabella Peters
Heinrich Heine University Düsseldorf (Germany)
Department of Information Science
{s.hartmann | agnes.mainka | isabella.peters}@uni-duesseldorf.de
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www.hhu.de
Agenda
§ Introduction: § What is an Informational World City?
§ Which cities are Informational World Cities?
§ eGovernment/Government 2.0
§ Methods & Research Questions § Results for used social media services by governments
§ Conclusion
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Introduction: Informational Cities
§ Prototypical cities of the knowledge society are called Informational Cities (Manuel Castells, 1989) § Infrastructures of information and communication technology
§ Political willingness
§ Position in the world city hierarchy
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space of flows
space of places
Metropolises of the 21st century
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Informational World Cities
(Orszullok, L., Stallmann, A., Mainka, A., & Stock, W. G., 2012).
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eGovernment/Government 2.0
§ eGovernment includes the interaction levels information, communication, transaction, integration and participation (Moon, 2002)
§ Government 2.0: „a more open, social, communicative, interactive and user-centered version of e-government” (Meijer et al., 2012)
§ The government should change its orientation to a citizen-centered perspective by implementing services which satisfies its customers (Eggers, 2005)
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www.hhu.de
Methods and Research Questions
§ Two groups: § Official government accounts for general purposes (e.g. the account
of a city’s government)
§ Governmental accounts like accounts of governmental institutions, departments, or political persons (e.g. the mayor’s account)
§ Data collection: November 28, 2012 - January 3, 2013
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Do official government websites link to social
media platforms?
Are there any accounts in social media services not mentioned on the website?
Blog Blogs
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Social media usage in Informational World Cities
0
5
10
15
20
25
30
Twitt
er
YouT
ube
Face
book
Goo
gle+
Link
edIn
Inst
agra
m
Blo
gs
Flic
kr
Pin
tere
st
Four
squa
re
Vim
eo
Wei
bo
Xin
g
Live
stre
am
Ust
ream
num
ber o
f citi
es
number of cities with general government accounts
number of cities with governmental accounts (general, departments, institutions and political persons)
cities = 31
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www.hhu.de
Number of used social media platform
0
2
4
6
8
10
12
14 B
arce
lona
M
elbo
urne
M
unic
h S
ydne
y To
ront
o A
mst
erda
m
Kua
la L
umpu
r S
tock
holm
M
ilan
Vanc
ouve
r Fr
ankf
urt
Mon
treal
B
osto
n N
ew Y
ork
San
Fra
ncis
co
Seo
ul
Chi
cago
H
ong
Kon
g B
erlin
D
ubai
To
kyo
Vien
na
Los
Ang
eles
P
aris
Lo
ndon
S
inga
pore
S
henz
hen
Hel
sink
i S
ao P
aulo
B
eijin
g S
hang
hai us
ed s
ocia
l med
ia p
latfo
rms
number of used social media platforms for general government purpose
number of used social media platforms for all (general government, institutions, departments, and political persons)
social media services = 15
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round about 4
services per
city
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Visibility of social media activity
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14 cities link from a speacialized social media website to their services
28 cities link from a website to social media services
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Visibility of social media activity
§
§ Berlin, Hong Kong, Helsinki, London, Los Angeles, Stockholm, and Toronto use social media but have no links from their homepage
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21 cities link from their homepage to social media services
9 cities link from their homepage to a specialized social media website
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Linking between the services
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Backlinking from social media accounts
§ Highest backlink rates for YouTube, Pinterest, Livestream, Xing, Weibo, and Foursquare
§ No account on Vimeo and Ustream link back and all of them are inactive
§ Assumption: Accounts without backlinks are no government accounts
§ Rebuttal: Inactive accounts with backlinks on services and accounts without backlinks linked on governments’ websites
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Backlinks approve an account’s government affiliation, but missing backlinks are no disqualifier
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Activity of each city on social media platforms
0
100
200
300
400
500
600
0
10
20
30
40
50
60
70
80
90
100
Ber
lin
Seo
ul
Bar
celo
na
Vien
na
New
Yor
k P
aris
To
kyo
Vanc
ouve
r To
ront
o M
ilan
Fran
kfur
t B
osto
n S
inga
pore
M
ontre
al
Mun
ich
Syd
ney
Am
ster
dam
S
tock
holm
D
ubai
M
elbo
urne
S
an F
ranc
isco
H
ong
Kon
g C
hica
go
Kua
la L
umpu
r Lo
ndon
YouTube Flickr Instagram Foursquare Blog Twitter
twee
ts p
er m
onth
on
Tw
itter
post
ed c
onte
nt p
er m
onth
(w
ithou
t Tw
itter
)
cities = 25
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Followers and likes on social media platforms
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Facebook, Twitter and LinkedIn have the most followers/likes
Weibo achieves
extraordinarily high
follower numbers in
Chinese regions
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Conclusion
§ To engage in many social media services do not have high effects on the total number of followers/likes
§ The total activity and follower/like numbers are dominated by two or three services at the maximum
§ Cities should continually monitor upcoming services and evaluate their potential for reaching particular target audiences
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The most used platforms are Facebook, YouTube and Twitter
Chinese cities have
to be analyzed
separately, because
of given political
constraints
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Thank you for your attention!
Sarah Hartmann
Heinrich Heine University Düsseldorf (Germany)
Department of Information Science
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