sarah drummond's there is always an app for that and a social media strategy

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THERE’S ALWAYS AN APP FOR THAT AND A SOCIAL MEDIA STRATEGY COMMUNITY ENGAGEMENT: SARAH DRUMMOND @WEARESNOOK @RUFFLEMUFFIN

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Sarah is the co-founder and Director of Design at Snook. She focuses on making social change happen by re-thinking public services from a human perspective. With an unwavering belief in people power and their ability to solve problems in collaboration with government she is known for her openness and dedication to using design to solve complex problems.

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Page 1: Sarah Drummond's there is always an app for that and a social media strategy

THERE’S ALWAYS AN APP FOR THAT AND A SOCIAL MEDIA STRATEGY

COMMUNITY ENGAGEMENT: SARAH DRUMMOND

@WEARESNOOK@RUFFLEMUFFIN

Page 2: Sarah Drummond's there is always an app for that and a social media strategy
Page 3: Sarah Drummond's there is always an app for that and a social media strategy

ME: WHAT DO YOU DO? LADY: ‘I WORK FOR A LAW FIRM,

WE’VE JUST JOINED TWITTER, AND FACEBOOK, AND GOOGLE PLUS, AND

INSTAGRAM AND PINTEREST’

ME: WOW, THAT’S AN IMPRESSIVE LIST THERE, WHAT’S YOUR MESSAGE?

LADY: ‘NOT SURE REALLY, I JUST NEED TO MAKE SURE I MAKE MY 8 TWEET A

DAY QUOTA I’VE BEEN GIVEN’

Page 4: Sarah Drummond's there is always an app for that and a social media strategy
Page 5: Sarah Drummond's there is always an app for that and a social media strategy
Page 6: Sarah Drummond's there is always an app for that and a social media strategy

SNOOKTM

AustraliaGermanyAustriaFinlandSwedenN. IrelandLaplandBeijingTaiwainAmericaEgyptSwitzerlandNorway Wales

[email protected]

0141 258 7644

TALK TO US

86PROJECTS

10SOCIAL CARE AND HEALTH

5PRIVATE SECTOR

14UNIVERSITIES

12CHARITIES

3GOVERNMENTS

4CULTURAL

ORGANISATIONS

5LOCAL

AUTHORITIES

"It was exciting to hear a different approach to problem solving and service design. Whilst Snook are radical in it 's concepts, it is exactly what we need to embed in our

culture to see dhs move forward in a different and innovative way.”

- DEPARTMENT FOR HUMAN SERVICES, AUSTRALIAN GOVERNMENT

SERVICE DESIGNCO-CREATIONPROTOTYPINGDIGITAL INNOVATIONCUSTOMER EXPERIENCE DESIGN

Featured in:

TEAM OF TEN DESIGNERS AND STRATEGIC THINKERS

SNOOKLABDIGITAL INNOVATION

Award winners:

FELLOWSHIP

YOUNG SCOT AWARD FOR ENTERPRISE

WINNER OF DESIGN COUNCIL WORKING WELL CHALLENGE

WINNER OF MOZILLA OPEN BADGE COMPETITION

WHAT WE’VE BUILT IN THE LAB

TheYou should have asked us ages ago.

SNOOKCUSTOMER EXPERIENCE

AND SERVICE DESIGN

SNOOKLABSNOOKLAB

DIGITAL INNOVATION

EMBEDSNOOKCREATING A CULTURE

OF INNOVATION

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Page 8: Sarah Drummond's there is always an app for that and a social media strategy
Page 9: Sarah Drummond's there is always an app for that and a social media strategy

Double Diamond Design CouncilDESIGN COUNCIL

DISCOVER DEFINE DEVELOP DELIVER

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police ( my )

+

THE LABSNOOKLAB

DIGITAL INNOVATION

Page 11: Sarah Drummond's there is always an app for that and a social media strategy

THE LABSNOOKLAB

DIGITAL INNOVATION

TheYou should have asked us ages ago.

Page 12: Sarah Drummond's there is always an app for that and a social media strategy

THE LABSNOOKLAB

DIGITAL INNOVATION

TheYou should have asked us ages ago.

Page 13: Sarah Drummond's there is always an app for that and a social media strategy

SNOOKCUSTOMER EXPERIENCE

AND SERVICE DESIGN

Page 14: Sarah Drummond's there is always an app for that and a social media strategy

THE LABSNOOKLAB

DIGITAL INNOVATION

Page 15: Sarah Drummond's there is always an app for that and a social media strategy

SNOOKCUSTOMER EXPERIENCE

AND SERVICE DESIGN

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Page 17: Sarah Drummond's there is always an app for that and a social media strategy
Page 18: Sarah Drummond's there is always an app for that and a social media strategy
Page 19: Sarah Drummond's there is always an app for that and a social media strategy

THE LABSNOOKLAB

DIGITAL INNOVATION

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SNOOKCUSTOMER EXPERIENCE

AND SERVICE DESIGN

TOTALcraigroyston

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F

o

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DISCOVER DEFINE DEVELOP DELIVER

NAME

BACKGROUND

WHERE DO THEY HANG OUT ONLINE?

AGE

OCCUPATION

PERSONA CHARACTERISTICS

SNOOK TM

TRANSFORMING SERVICES SINCE 2009DEFINE: PERSONA

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DISCOVER DEFINE DEVELOP DELIVER

BRAINSTORM

3 MINUTES

RAPID IDEAS1 IDEA PER POST IT

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SNOOK TM

TRANSFORMING SERVICES SINCE 2009DEVELOP: STORYBOARD

DISCOVER DEFINE DEVELOP DELIVER

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DISCOVER DEFINE DEVELOP DELIVER

AWARE JOIN USE GROW LEAVE

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DISCOVER DEFINE DEVELOP DELIVER

THE PITCH1 MINUTE

WHAT’S THE IDEA CALLED?HOW DOES IT WORK?

WHO IS IT FOR?

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THERE’S ALWAYS AN APP FOR THAT AND A SOCIAL MEDIA STRATEGY

http://customerexperiencetraining.eventbrite.com/

@RUFFLEMUFFIN@WEARESNOOK

[email protected]