sap world tour 2011 - digital business & business...

SAP World Tour 2011Sopot, 9 - 10 czerwca 2011 r. Sheraton Sopot Hotel, Conference Center & Spa

SAP World Tour 2011Sopot, 9 - 10 czerwca 2011 r.

SAP World Tour 2011Sopot, 9 - 10 czerwca 2011 r. Sheraton Sopot Hotel, Conference Center & Spa

Business Analytics 2011: The Big Leap Forward

Timo ElliottJune 2011

10

Surging Growth in Business Analytics

2009 2010

+3.8%

+13.4%

Gartner: worldwide BI, analytics and performance management software revenue

BI Growth more than tripled between 2009 and 2010!

11

Analytics is an Ever-Increasing Share of IT Budget

2009 2010 2011

3.9%

+4.1%

+4.3%

Gartner: worldwide BI, analytics and performance management software revenue

“BI spending has far surpassed IT budget growth overall for several years”

Dan Sommer, Gartner

12

Business Analytics Around the World

Business Analytics MarketGrowth 2010

3.0%

3.7%

6.7%

17.8%

18.3%

19.5%

22.9%

Eastern Europe

Japan

Western Europe

North America

Middle East and Africa

Latin America

Asia/Pacific

13.2%

11.6%

Gartner Market Share Analysis: Business Intelligence, Analytics and Performance Management Software, Worldwide, published March 2011

13

Worldwide Leader in Business Analytics

Business Analytics Market,Share of Market, 2010

SAP

Oracle

SAS Institute

IBM

15.6%

13.2%

11.6%

23%

Gartner Market Share Analysis: Business Intelligence, Analytics and Performance Management Software, Worldwide, published May 2011

The 4 “Megavendors” continued to increase their market share– smaller vendors took from each other

14

ActBoldly

KnowYour Business

DecideWith Confidence

Business Analytics from SAP

15

Business Analytics Solutions from SAPMost complete offering

Strategy Management

Planning, Budgeting, and

Forecasting

Profitability and Cost Management

Financial Consolidation

Enterprise Performance Management

Disclosure Management

Enterprise Data Warehousing

Data Mart Solutions

High-performance Analytic Solutions

Data Warehousing

Reporting and Analysis

Dashboards and Visualization

Data Exploration Mobile

BI Platform

Business Intelligence

Enterprise GRC Access Risk Management

Global Trade Services

Continuous Transaction Monitoring

Governance, Risk,and Compliance

Data Services

Master Data Management

Event Processing

Content Management

Enterprise Information Management

Information Governance

Analytic Applications

By LoBService, Sales, and Marketing

ProcurementSupply Chain

FinanceSustainability

IT, HR, and more…

By IndustryFinancial Services

Public Sector and Healthcare Manufacturing

Consumer ProductsRetail and Telco

Utilities and more….

16

“Business Analytics” is Nothing New

The “What” doesn’t fundamentally change — but the “How” does

17

Business Analytics Has Struggled to Keep Up

Ease of Use is The #1 Barrier to Deployment

Top Roadblocks to BI Success

Challenge Rank

Complexity of BI tools and interfaces 1Cost of BI software and per-user licenses 2

Difficulty accessing relevant, timely, or reliable data 3

Insufficient IT staffing or excessive software requirements for IT support 4

Difficulty identifying applications or decisions that can be supported by BI 5

Lack of appropriate BI technical expertise within IT 6

Lack of support from executives or business management 7

Poor planning or management of BI programs 8

Lack of BI technology standards and best practices 9

Lack of training for end users 10

1. Doug Henschen, InformationWeek, “BI Efforts Take Flight”, Oct 13, 2008

20

Intuitive Interfaces

23

Go Faster

Column databases Hardware Acceleration

In-Memory Processing Lower Memory Costs

24

A Revolution is On Its Way…

Credit Suisse, “The Need for Speed”

25

Reporting

“Typical” Business Intelligence Today

Slow

Painful

Expensive

Operational Data Store

Data Warehouse

Indexes

Aggregates

DataBusiness Applications

Copy

ETLCalculation EngineBusiness Intelligence

Query ResultsQuery

Slow

Painful

Expensive


Data Warehouse

Indexes

Aggregates


Copy

ETL

Calculation EngineBusiness Intelligence

Query ResultsQuery

DataMarts

26

In-Memory Computing


Data Warehouse

Indexes

Aggregates


Copy

ETL


Query ResultsQuery

Up to 1,000x fasterNo optimizations required

DataMarts

27

Data WarehouseData Warehouse

Column Databases


Data Warehouse


Copy

ETL


Query ResultsQuery

Up to 1,000x fasterMore data in less space

28

Data Warehouse

Analytic Appliance



Copy

ETL

Business IntelligenceQuery Results

Query

Up to 1,000x fasterMassively parallel, optimized for hardware

Analytic Appliance

Calculation Engine

29

Real-Time Data


Copy

ETL

Real- time replication — why have a separate operational data store?


Analytic ApplianceBusiness Intelligence

30

Operations and Analytics Together

Copy

Business Applications

Analytic ApplianceBusiness Intelligence

Use a single appliance for both analytics and applications

Data

31

SAP HANA In-Memory Computing

Hardware Innovations

64-bit address space – 2TB in current servers

100 GB/s data throughput

Dramatic decline in price/performance

Multi-core Architecture(8 x 8 core CPU per blade)

Massive parallel scaling with many blades

Row and column store

Compression

Partitioning

No aggregate tables

Insert only on delta

Software Innovations

32

Real-Time on Big Data

34

Just Some of the New HANA-EnabledApplications for 2011

SAP Cash and Liquidity Management: Allows companies to predict inbound and outbound cash flows and risk management.

Sales and Operations Planning: This application will enable sales and marketing departments to collaborate with operations and finance in order to evaluate the impact of their strategies and make accurate predictions.

Intelligent Payment Broker: This application will calculate financing options on open invoices and will help determine which discounting terms should be offered on which invoices.

Smart Meter Analytics: The software for intelligent electricity meters: With this application utility companies can analyze smart meter readings to forecast demand and develop new products.

SAP Trade Promotion Management : Improves the planning process and helps develop accurate strategies for particular customers.

35

Reality Is, and Always Will be, Messy

Different information sources

Different levels of expertise

Different access devices

Different time horizons

Different levels of analytic need

Differentproject phases

RiskPolitics

But new architectures mean simplification and new opportunities

36

Better Access to More Relevant Information

Data Exploration

BISuite

Dashboards Reporting and Analysis

New semantic layer

• Native multi-source support

• New information design tool

• 1 consistent user experience across the BI suite

37

Data Quality

Data Integration

Master Data Mgt

Meta Data Mgt

Business IntelligenceTop-to-bottom

visibility required

Enterprise Information Management

38

“Poor-quality customer data costs U.S. businesses $611 billion a year. Yet nearly half of the companies surveyed admit they have no plans to improve data quality”

The Data Warehousing Institute study

Do You Have a Dater Qwality Problem?

39

Information Steward

40

Social Data

41

Unstructured Data

42

Text Data Processing for Unstructured Data

http://experience.sap.com/twitterta/sapsummit.jsp

http://experience.sap.com/twitterta/sapsummit.jsp�

43

WYN-WYN-WYNMobile Opportunities

More People, More Often, More Context

44

Better Adapted for Analysis

47

10k m

De NHM kijker

Eerste Romeinsenederzetting: “OppidumBatavorum”Jaartal: 12 voor Chr.Afstand: 300 meter

0.3

Augmented Reality

48

Filter by: Branch

HighstreetOperations +23%

NE 0.1km

49

Filter by: Maintenance History

Tower Pipe 3Last Maintenance: 2 Weeks

E 0.1km

Photo by Thomas Hawk, Flickr

http://www.flickr.com/photos/thomashawk/�

51

Managing Mobile Devices

Sybase Afaria:Over-the-air application installSelectively disable applications and functionsTracking and analytics

Windows 32 iPhone iPad Android

BlackBerry Symbian PalmWindows

Mobile

53

SAP BusinessObjects Application PortfolioAnalytic Applications

Public SectorSAP BusinessObjects

Readiness Assessment for Defense and Security

HealthcareSAP BusinessObjects

Planning and Consolidation for Healthcare

RetailSAP BusinessObjects

Sales Analysis for Retail

BankingSAP BusinessObjects

Planning and Consolidation for Banking

TelcoSAP BusinessObjects

Customer Analysis and Retention for Telecom

Consumer ProductsSAP BusinessObjects

Trade Promotion Effectiveness Analysis

Consumer ProductsSAP BusinessObjects

On-Shelf Availability Analysis

BankingSAP BusinessObjects

Enterprise Risk Reporting for Banking


Healthcare Quality Management


Planning and Consolidation for Public Sector


Staff Productivity Management for Healthcare

Life SciencesSAP BusinessObjects

Healthcare Practitioner Spend Analysis & Reporting

InsuranceSAP BusinessObjects Enterprise Risk and

Solvency Management for Insurance


Planning for Public Sector

MediaSAP BusinessObjects

IP Rights Analysis

Oil & GasSAP BusinessObjects Upstream Operations Performance Analysis

55

Enterprise Risk Reporting for Banking

Gather data and connect to multiple sources Define KPIs, metrics, and dimensions

Create metadata model and universe Generate dashboards, reports, and guided analysis

56

What Technologies Do We Use for Making Decisions?

56

We rely onpeople! Source: IDC

57

Collaboration Around Data

Supermarine Spitfire

Jay Wright Forrester,Inventor of RAM Memory

58

Try it now!sapstreamwork.com

* Requires IT integration using built-in APIs and SAP StreamWork enterprise edition if advanced security is required

Results-Driven Collaboration

59

93% of Us Think We’re Better Than Average Drivers

60

Bad Analysis

61

Closed-Loop Performance Management

Strategy & RiskManagement

Business Planning& Consolidation

Execute withCompliance

PerformanceOptimization &Sustainability

AnalyticsPlatform

XBRL Publishing IFRS

Collaboration

62

Strategy Management

Pathways visualize short, medium and long term strategy together with accountability, initiatives and measures aligned to corporate strategy

Custom diagrams help gain user adoption of corporate strategy

Fishbone diagrams highlight critical inter-dependencies that may cause initiatives to fail

63

Easy Budgeting, Planning, and Consolidation

64

Risk

65

Information Strategy Management

Finance

Business Process

Best practice

Collaboration

Knowledge Management

Implement New Strategy Integrate AcquisitionLaunch Product

Applications of the Future

66

Lightening Fast on Big DataLIGHTNING FAST

In-Memory ComputingEASY

SAP Business Objects 4.0TRUSTED

EIM 4.0, EPM, GRC 10.0

WHENEVER, WHEREVEROn Demand, On Device, On Premise

PERVASIVE IN OPERATIONSAnalytic Applications, Embedded

Analytics, EPM

INVOLVING THE RIGHT PEOPLE

Streamwork, EPM

The SAP Difference

Thank You!

Business Analytics Blogs:http://blogs.sap.com/analytics/http://timoelliott.com

[email protected]

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