sap analytics innovation asia anz tour

Big Data AnalyticsDrive Data to DecisionTimo Elliott, SAP, February 2013 Public

© 2013 SAP AG. All rights reserved. 2

2

TODAY’S PRINCIPAL BUSINESS METRICS

ARE OVER A CENTURY OLD

• Financial statements• Balance sheets• Net income


SOME PEOPLE WOULD

EASILY RECOGNIZE THEM


TRADITIONAL FINANCIAL METRICS

ARE BACKWARD-LOOKING

MostEstablishedKPIs too


WHEN WE REALLY NEED

TO BE LOOKING FORWARD


Mobile

CRM Data

Planning

Opportunities

Transactions

CustomerSales Order

Things

Instant Messages

Demand

Inventory

Big Data

BUT TYPES AND VOLUMES OF DATA

HAVE GROWNRADICALLY

Sales Order

Things

MobileDemand

Big Data

CRM Data

CustomerPlanning Transactions


1.8

TODAY WE MEASURE AVAILABLE DATA IN

ZETTABYTES

90% OF THE DATA IN THE WORLD TODAY

has been created in the last two years alone

IN 2011, THE AMOUNTOF DATA SURPASSED

ZETTABYTES

1.8 ZETTABYTES

BILLION 32 GB iPads

57.5= =$34.4 TRILLION =

COMBINED GDP OF:

• US• Japan• China• Germany

• France• UK• Italy

**IDC Digital Universe Study Extracting Value from Chaos


BIG DATA DE-HYPED

“Big data” is high-volume, -velocity, and -variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making.

Brand SentimentHigher NPS

:-)Predictive Maintenance

Less Downtime

Network OptimizationLower Cost

Fraud DetectionLower Risk

Propensity to ChurnGreater Retention

Product RecommendationMore Sales

Risk Mitigation, Real-timeRetain Market Value

360O Customer ViewLoyal Customers

Asset TrackingIncrease Productivity

Personalized CareLoyal Customers

Real-time Demand/Supply ForecastMore Efficient

Insider ThreatsGreater Security

WHAT IF YOU COULD TURN NEW SIGNALSINTO BUSINESS VALUE?

Brand SentimentHigher NPS

:-)Predictive Maintenance

Less Downtime Network Optimization

Lower Cost

Propensity to ChurnGreater Retention

Real-time Demand/Supply ForecastMore Efficient

360O Customer ViewLoyal Customers

WHAT IF YOU COULD TURN NEW SIGNALSINTO BUSINESS VALUE?

Asset TrackingIncrease Productivity

Personalized CareLoyal Customers

Product Recommendation

More Sales

Risk Mitigation, Real-timeRetain Market Value

Insider ThreatsGreater Security

Fraud DetectionLower Risk


© timoelliott.com

“When you two have finished arguing your opinions, I actually have data!”


McLaren Demo

© 2013 SAP AG. All rights reserved. 21Public

ANALYTICS

OPERATIONS

Faster Smarter Simpler

“By 2016 in-memory column-store DBMS using storage-class memory will replace 25% of traditional DW and OLTP systems” -- Gartner


FASTER


SMARTER


Expected IT Benefits of In-Memory Technology

Source: IDC SAP HANA Market Assessment Survey, 2011

SIMPLER


DATA QUALTY


Applications for Data Stewards


A Platform for Everyone

Free developer licenses, easy access to HANA in the Cloud

http://www.atelierdeschefs.fr/fr/recette/5190-crepes-et-fontaine-de-chocolat-et-fruits-frais.php


http://www.atelierdeschefs.fr/fr/recette/5190-crepes-et-fontaine-de-chocolat-et-fruits-frais.php


THE NEW INFORMATION CONSUMER…

Responsive

EngagingAccessible

75%by 2020

10%today


Plan

Act

Past

FutureStructured

Unstructured

BREAKING DOWN BARRIERS

“New Reality: In-memory computing is ripping up the rules”- Gartner


AGILITY ENTERPRISE

SocialAnalytics MobileBig Data Cloud

POWER


INNOVATION

SAP VISUAL INTELLIGENCE


“SAP is a newcomer to big data predictive analytics but is a Leader due to a strong architecture and strategy.” Forrester


MOBILE INTELLIGENCE


Business Solutions

Retail

High Tech

Oil & Gas

Consumer Products

Telco

Etc.

Analysis

Action


Store operations

Omni-channel experience

Customized promotions

Optimized inventory

Intelligent Retail


CUSTOMER SPOTLIGHT

HSE24• Cross-sell based on the

consumer, not just the product


CUSTOMER SPOTLIGHT

BURBERRY• Improve customer experience

and loyalty• Become #1 IT-driven fashion

retailer• Personalized Burberry client

iPad app


CUSTOMER SPOTLIGHT

BOWERS & WILKINS• Efficient mobile sales force• Global planning and forecasting• Simplicity of accessing data


INTELLIGENT BANKING

Customer-centric banking

Aggregated risk

Liquidity risk management

Prevent Fraud, Money Laundering


Improve patient outcome

Improve doctor/patient relationships

More preventative healthcare

Higher quality of life for patients

INTELLIGENT HEALTHCARE


INTELLIGENT FINANCE

Real-time performance management

Fast financial close

Efficient payables and receivables

Treasury exposure management

Real-time compliance


SAP SUITE ON HANASOLUTIONS FOR FINANCE

INNOVATION

Performance Management

Financial Close

Treasury Management

Finance Operations

Compliance

POWERED BY SAP HANA

REAL-TIME PERFORMANCE


SAP FRAUD MANAGEMENTINNOVATION


INTELLIGENT CITIES

Citizen safety and security

Smarter city governance

Sustainable cities


NFL


NBA.com/stats


Instantly predict market trends and customer needs

Predict how market price volatility will impact your production plans

See changes in demand or supply across your entire Supply Chain immediately

Monitor and analyze all deviations and quality issues in your production process

Provide exactly the right offers and service levels to every customer

Have a continuously-updated window onto future sales, showing changes in real time

Understand what your customers and potential customers are saying about you, right now

Predict cash flows to manage collections, risk and short-term borrowing in real time

THE POSSIBILITIES ARE ENDLESS…

Design Thinking

DATA TO DECISION

Analytic applications from SAP

Analytic solutions from SAP

Business Intelligence

Databases

Enterprise Performance Management

Governance, Risk, Compliance

Industry Line of Business

In-memoryInformation

managementReal-timedata platform

AnalyzeCapture Engage

© 2013 SAP AG. All rights reserved. 59PublicBuilt by Sanjay Poonen, Copyright SAP, Representative figures based off CIO interviews, showing approximate proportional quantities of IT spending in Analytics

TCO Reductionby Approx 60%

Traditional Stack

SAP HANA Insights

Relational DB

ETL

BI tools

Predictive

DBA and IT Costs

Analytic DB

DBA and IT Costs

BI Suite

HANA Enterprise

Predictive

SAP HANA Insights

Introducing SAP HANA Insights


Teamwork


IT’S TIME FOR ANALYTICS LIKE NEVER BEFORE

Thank you

Timo Elliott, SAP

Email: [email protected]: @timoelliottBlog: timoelliott.com

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