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Mastering your Data is Mastering your Business SAP Big Data Forum ’s-Hertogenbosch André Posthuma Senior Solution Sales Enterprise Information Management October 10, 2013

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Mastering your Data is Mastering your Business SAP Big Data Forum ’s-Hertogenbosch

André Posthuma

Senior Solution Sales Enterprise Information Management

October 10, 2013

© 2012 SAP AG. All rights reserved. 1

Meet my Family

© 2012 SAP AG. All rights reserved. 2

The Online Family

© 2012 SAP AG. All rights reserved. 3

Big Data in Family - Context

• Who owns an iWhatever?

• How many songs?

• At what point does it become a Big Music problem?

• Which type is it? Operational or Analytic?

Both

Standardization

Integrity

Misfielding

Duplication?

Metadata

© 2012 SAP AG. All rights reserved. 8

iWhatever Analytics

• How many songs?

Duplicates

• How many artists?

Standardization

• Genre?

• Genius?

© 2012 SAP AG. All rights reserved. 9

Discussion

Is this…

• …a Mobility problem?

• …an Analytics problem?

• …a Big Data problem?

• …an iCloud problem?

• …is it an Operational Data problem?

© 2012 SAP AG. All rights reserved. 10

But how accurate and relevant is the data?

What is Big Data?

How is it impacting your business?

© 2012 SAP AG. All rights reserved. 12

What is Big Data?

Volume, variety, velocity, veracity and value

Data

Vo

lum

e i

n W

ho

le W

orl

d

Customer

Data

Automobiles

Machine Data

Smart Meter

7.9 Zettabytes

! Point of Sale

Mobile

Structured Data

Click Stream

Social

Network

Location-

based Data

Text Data

IMHO, it’s great!

RFID

Future 2015 2011

Explosion in the

amount of data

Fast collection, processing

and consumption

Multiple data formats; non-structured data boom

1.8

Zettabytes

Velocity

Variety

Volume

Integrity of the data

The business value of the data Value

Veracity

© 2012 SAP AG. All rights reserved. 13

SAP solutions for Information Governance

Run better with complete and accurate information

Information Lifecycle

Management

Before After

A

C

D B

Data Quality

Management

Master Data

Management

Content

Management Enterprise

Modeling

Data

Integration

GOVERN

© 2012 SAP AG. All rights reserved. 14

Technology Blueprint in Information Governance M

eta

da

ta

Data Profiling Data Quality Data

Integration

Master Data Management

Governance

Workflow

Business

Rules Metrics

SAP Master Data Governance & Master Data

Management

SAP Data Services

SAP Information Steward

© 2012 SAP AG. All rights reserved. 15

Upcoming Events 2013

• Master Data Governance Workshop

by Capgemini & SAP

28 November 2013

For more info/ registration:

e-mail [email protected]

• SAP Information Lifecycle Management Event

5 November 2013

For more info/ registration: www.sap.nl/ILM

or e-mail [email protected]

Thank you! Andre Posthuma

[email protected]