santa cruz record · samba rock aca í cafe bookworm review . . . . . . . .2 ... distressed real...

SANTA CRUZ RECORDMARCH 7, 2017 – VOL. 46 #20 LOCAL BUSINESS STARTS HERE WWW.SANTACRUZRECORD.COM

Inside this IssueOn the Cover: Samba Rock Acaí Cafe

Bookworm Review . . . . . . . . 2Slingshot to Success:Know Your Target Audience . . 3

New Business Filings . . . . . . . 4Real Estate Sales . . . . . . . . . 5Distressed Real Estate . . . . . . 7Public/Legal Notices . . . . . . 8Current Casts (podcast reviews) 17Businesses for Sale . . . . . . .18ABC Transfers/Bulk Sales . . .19

Samba Rock Acaí CafeWant to experience a taste of Brasil?

Samba Rock Acaí Cafe can bring you really close. But be warned, their acaí bowls are extremely addictive! Owners Ron W and Vanessa Holanda opened Samba Rock in 2009 to share their magical acaí recipes with our com-munity. Samba Rock is the first of it’s kind. When Ron tried Acaí for the first time while in Brasil, he fell in love and had the idea to open this unique cafe in Santa Cruz with Vanessa. The 12 acaí bowls are named for great Brazilian artists and celebrity athletes. The first ever Ayrton Senna bowl, a cus-

tomer favorite, combines peanut butter with acaí and talk about addictive! All of the bowls are tasty and amazingly healthy. Acaí bowls are the Samba Rock forte, but they also have smoothies, yerba mate, delicious coffee and pas-tries. The “pao de Queijo” is a Brazilian

cheese pastry served warm that is to die for! The walls in the cafe are made from scrap pieces of recycled wood, a style influenced by the Brazilian Favelas and the brain-child of the San

Francisco design team Indicate Design. A safe spot for your bike and Brazilian tunes take you out of the ordinary while you enjoy your [ah-sigh-ee]. Hours are 8 to 5 daily. Follow Samba Rock on Instagram and Facebook.

2 · Santa Cruz reCord · marCh 7, 2017

by Terri Schlichenmeyer

No man is an island.He (or she) can’t do everything

alone. We need help sometimes, a group of support, a posse with our best interests in mind. We often need a team to get things done and in the new book “Extreme Teams” by Robert Bruce Shaw, you might learn how to assemble your best.At grocer Whole Foods, employees work differently.Each department has a team (or two) that enjoys a cer-tain amount of autonomy, including the ability to hire new workers and the option to ask someone to leave the team. There’s a loose set of rules from Corporate that teams must heed but for the most part, says Shaw, Whole Foods “thinks teams when most com-panies think individuals.” And that, he says, is where profitable, “cutting-edge” businesses are headed: with teams, or with more employee wiggle-room when a team “is not needed.”Companies like Whole Foods, Zap-pos, Airbnb, Patagonia, and Pixar have learned that happy (and pro-ductive) employees have several traits in common: They have a “shared obsession” with the work and culture. They value co-workers who “fit” and

are cohesive with the group. And they embrace a kind of tunnel-vision within the Big Picture. These are good traits to have and are desirable in many work-

places, but employers must be vigilant. These things can also spectacularly backfire.Workers with “shared obses-sion” can become too focused on work; it’s important to allow time for non-work. Having em-

ployees that all “fit” can create an atmosphere of

same; it might also cause competitive-ness, which may foster a force of fear-ful workers, especially if it’s tied to job security. And as for that security, more than one company has been sunk by unethical practices meant to “enhance… results.”Overall, says Shaw, are the two main things that “extreme teams” deliver: results and relationships. To get that, there are many fine lines to straddle and multiple paradoxes, including a comfort with discomfort, communi-cation, focus-not-focus, contradic-tion, and what he calls a “hard/soft” culture. It also involves good leader-ship and getting a lot of things “right.”

Before you start this book, take a deep breath. Pick it up and gently bloooooow the dust off it. Yep, “Ex-treme Teams” is that dry.While it’s true that there are take-aways inside these pages, it’s not easy to find them: there’s a lot of circle-talk in this book, and many conundrums. Granted, author Robert Bruce Shaw warns his readers about this, but it’s hard to ascertain how to overcome those issues because the business pro-files here tend to get in the way. We read about how these “cutting-edge companies” operate, but useful advice for implementing their practices can be confusing; add the “Will it work for my business?” question, and that could lead to a lot of frustration.Again, there are useful things inside this book, but it’s very much not for everybody or every business. If you try it, be ready for head-scratching, changes in thinking, and a gigantic paradigm shift, or “Extreme Teams” might just leave you adrift. n

Extreme Teams by Robert Bruce Shaw

Bookworm ReviewThe Bookworm is Terri Schlichenmeyer. Terri has been reading since she was three years old and she never goes anywhere without a book. She lives on a hill in Wisconsin with two dogs and 11,000 books.

marCh 7, 2017 · Santa Cruz reCord · 3

Starting a New Business

Requires Marketing Strategy,

Not Just Newspaper Ads & Postcards.

RootGroupMarketing.com | (831) 824-4135 | Marketing Support Starts at $19.99

Call Us For Your FREE Consult

Know Your Target AudienceSlingShoT To SucceSS

by Bryce Root

Whether it’s hidden inside the marketing plan portion of your business plan you’ve just cre-

ated or it’s deeply rooted in your mind, know-ing who your optimal customer is and actively using that information can save you substantial amounts of time and money when you’re start-ing your business. We can all probably say that everyone is a potential customer, but narrowing it down to the specific demographic and psycho-graphic of customer who will be excited by your product or service and will actually spend their hard earned money with you is a process that is 100% necessary for 99% of local businesses.

Here is our quick and easy four-step process for determining your target audience:

1. Determine what your true passion and drive for doing what you do is

2. Define what it is about your passion, product, customer experience and “craft” that will set you apart from your competition or what may

be an industry standard3. Now, picture what type of person would im-

mediately say “Now that solves my problem,” or “This is exactly what I’m craving,” or “I’ve been waiting for this forever!”

4. Answer these questions: How old is this per-son? Where do they live? Where do they work? Where do they travel in a typical day? What are their hobbies or what do they do for fun? What is this person all about?

This is how you determine your core customer and figure out who will be truly excited by what you offer or will say “WOW” and raise their eye-brows when they hear about your business.

A visual that may also work for you in deter-mining your target audience is to picture 100 people of all walks of life standing outside your business that’s about ready to be unveiled. Once the curtain is removed and this crowd of people sees your business first hand, who of these 100 people will run or briskly walk through your doors? This group of people will be your target market, now it’ a matter of determining the fac-

tors mentioned in step four listed above.While this is a quick and easy take on the pro-

cess and you may have secondary target audi-ences, these five steps will help define who you need to be reaching out to. With this information in hand, you’ll now have a sense of the branding you’ll need to attract your target customer, i.e. the message, colors, fonts, style and overall per-sona your business communicates to the outside world via your logo, signage, décor and overall customer experience. Your work isn’t done as it will now be up to you to create the marketing plan for getting your message out to your target audi-ence(s). Knowing your target audience will also help you determine which marketing vehicles to use and how you should be using them to spread the word that your business is now open. n

The Root Group specializes in providing the “Complete Marketing Package” for local busi-nesses, ranging from retail stores and tourism destinations to residential services and local eateries. The Root Group offers workshops and classes as well as strategy sessions to create re-alistic, customized marketing strategies to drive


new Business FilingsPamela Cote 831 Towing Aptos CA 95003

Frederick Leo Kuhn, Jr. Energy Unlimited Aptos CA 95003

Firefly Arts, LLC Firefly Design House Aptos CA 95003

Schooner Adam Viguers Schooner Works Aptos CA 95003

Jacquelin M. Heath Mindful Beach House Aptos CA 95003

Ottley Inc. Blue Water Sedans & Limousines Aptos CA 95003

Lonnie Fore Magic Marketing Aptos CA 95003

Mark Allaback David Laabs Biosearch Enviromental Consulting Aptos CA 95003

Salvador Diaz, Inc. Avenue Cafe Capitola CA 95010

Tare Forrest Carly La Font 831 Getaways Sorted & Done Capitola CA 95010

Trent Davis Real Estate Inc. TDRE Private Investment Club Trent Davis Real Estate Inc. Capitola CA 95010

Global Datacenter Solutions Inc Sequoia Tech Properties Los Gatos CA 95031

Albert V. Guzman Capitola Seashells San Jose CA 95110

Rob Ryane Ryane’s Lawn & Garden Santa Cruz CA 95062

Susan Loshkajian Closet Magician Silicon Valley Santa Cruz CA 95060

David P. Apgar GoalScreen Santa Cruz CA 95060

Lauren Aitken Untidaled Santa Cruz CA 95060

The Impact Media Group Impact Creative Santa Cruz CA 95060

Robert M. Shipstead GDM Construction & Design Santa Cruz CA 95062

Dallas McKenzie Hypnotic Hattress Santa Cruz CA 95062

Elias Hernandez Gerardo Hernandez, Jose Hernandez Taqueria Santa Cruz #2 Santa Cruz CA 95062

Scotts Valley Cycle Sport LLC The Bike Doctor Scotts Valley CA 95066

Bonnie Niesen Niesen Varsity Mathletics Scotts Valley CA 95066

Manuel Chetcuti Racing Performance Mate Scotts Valley CA 95066

Santa Cruz Primal, LLC Santa Cruz Primal Kitchen Solana Beach CA 92075

Jonathan Huneke Queen of Diamonds Designs Soquel CA 95073

David P. Lombard Electric Motorcycles Unlimited Soquel CA 95073

Messana Inc. Messana Radiant Cooling Soquel CA 95073

Laura Segelman Be Well Nutrition Consulting Soquel CA 95073

Anthony Eckel AE Handyman Services Watsonville CA 95076

Fusion Brand Communications, LLC F.B.C: Get Events; Global Events and Trade Shows: The Max GroupWatsonville CA 95076

Tiffanie Romero Xtension Watsonville CA 95076 ■

Owner, Editor and Publisher

Liese A. Varenkamp

Data SpecialistMeghan Hebard

Contributing WriterCat Johnson

Web DesignAlex Ferriera

open Monday–Friday, 9 a.m. – 4 p.m.291A Water Street, Santa cruz, cA 95060

(831) [email protected]

The Santa cruz Record was founded in 1971 and is published weekly each Tuesday. The Santa cruz Record was adjudged a newspaper of general circulation by Decree of the Superior court of the State of california in and for the county of Santa cruz, case no. 48682, Aug. 11, 1972, and in and for the city of Santa cruz, case no. 48682, May 15, 1989. if you have any questions or need more information, please contact us. Periodical postage is paid at Santa cruz, cA.

Postmaster: Address change information to: Santa cruz Record, 291 A Water St., Santa cruz, cA 95060

The Santa cruz Record © 2017

SANTA CRUZ RECORD

Printed locally by Maverick Mailing on recycled paper.


Real estate Sales

Santa cruz county2017-6626 231 Martin Dr. Aptos CA 95003 042-231-13 $860,000 2/24

2017-6726 130 Tolak Road Aptos CA 95003 037-421-01 $2,384,000 2/24

2017-6945 618 Beach Drive Aptos CA 95003 043-152-27 $5,700,000 2/28

2017-7173 1105 Via Tornasol Aptos CA 95003 054-391-68 $719,000 2/28

2017-7255 202 Coronado Dr. Aptos CA 95003 041-141-59 $450,000 3/1

2017-7338 434 Poppy Way Aptos CA 95003 039-552-23 $710,000 3/1

2017-6738 896 Scenic Way Ben Lomond CA 95005 078-234-08 $490,000 2/24

2017-6950 13181 Laurel St. Boulder Creek CA 95006 081-121-09 $448,000 2/28

2017-6563 11158 Highway 9 Brookdale CA 95007 079-263-06 $279,500 2/23

2017-6621 320 McCormick Ave. Capitola CA 95010 037-161-33 $800,000 2/24

2017-6866 413 Pine St. Capitola CA 95010 036-331-10 $849,000 2/27

2017-6736 545 Gold Ave. Felton CA 95018 064-111-02 $635,000 2/24

2017-6799 9510 E. Zayante Rd. Felton CA 95018 074-142-37 $430,000 2/27

2017-7336 310 Felton Empire Rd. Felton CA 95018 065-032-17 $525,000 3/1

2017-6844 203 Green Valley Rd. Freedom CA 95019 048-061-30 $185,000 2/27

2017-7229 55 Bowker Rd. Freedom CA 95019 049-221-87 $525,000 2/28

2017-7231 183 Alta Dr. La Selva Beach CA 95076 045-112-44 $750,000 2/28

Property Address APN# Purchase Price Document# Date Recorded

2017-6551 121 Heron Lane Los Gatos CA 95033 098-271-23 $1,210,000 2/23

2017-6425 209 National St. Santa Cruz CA 95060 004-257-08 $1,300,000 2/23

2017-6520 12 Prospect Ave. Santa Cruz CA 95060 066-191-08 $485,000 2/23

2017-6522 320 Bridlewood Ct. Santa Cruz CA 95060 061-461-04 $675,000 2/23

2017-6532 244 San Lorenzo Bl. Santa Cruz CA 95060 007-581-04 $570,000 2/23

2017-6549 109 Seabright Ave. Santa Cruz CA 95062 010-286-03 $2,000,000 2/23

2017-6639 106 Iowa Dr. Santa Cruz CA 95060 006-021-08 $1,365,000 2/24

2017-6643 307 Gharkey St. Santa Cruz CA 95060 004-241-20 $973,500 2/24

2017-6718 111 Library Lane Santa Cruz CA 95062 011-241-10 $675,000 2/24

2017-6728 515 Grant St. Santa Cruz CA 95060 008-215-32 $760,000 2/24

2017-6793 6054 Thurber Lane Santa Cruz CA 95062 102-364-04 $805,000 2/27

2017-6877 573 Bethany Curve Santa Cruz CA 95060 004-391-02 $750,000 2/27

2017-6896 125 School St. Santa Cruz CA 95060 006-361-17 $625,000 2/27

2017-6986 4335 Gladys Ave. Santa Cruz CA 95062 033-112-19 $167,500 2/28

2017-7034 1505 Commercial Way Santa Cruz CA 95062 025-071-20 $2,075,000 2/28

2017-7152 22620 E. Cliff Dr. Santa Cruz CA 95062 028-471-07 $1,600,000 2/28

2017-7192 3400 Kenilworth Lane Santa Cruz CA 95062 025-261-48 $648,000 2/28

2017-7252 1406 Escalona Dr. Santa Cruz CA 95060 007-285-07 $1,435,000 3/1

2017-7264 377 Rider Ridge Road Santa Cruz CA 95065 100-191-15 $1,110,000 3/1

2017-7266 116 Gharkey St. Santa Cruz CA 95060 004-234-19 $2,300,000 3/1

2017-7340 645 37th Ave. Santa Cruz CA 95062 032-082-11 $1,000,000 3/1

2017-6569 364 Collado Dr. Scotts Valley CA 95066 021-031-14 $1,225,000 2/23

2017-6640 10 Flora Lane Scotts Valley CA 95066 022-791-05 $715,000 2/24

2017-6701 114 Sawyer Cir. Scotts Valley CA 95066 023-051-11 $1,250,000 2/24

2017-6711 127 Baja Sol Ct. Scotts Valley CA 95066 021-113-07 $935,000 2/24

2017-6816 2500 Vine Hill Rd. Scotts Valley CA 95066 093-401-07 $515,000 2/27

2017-6819 Vacant Land Scotts Valley CA 95066 093-411-01 $425,000 2/27

2017-6849 170 Hilltop Way Scotts Valley CA 95006 024-102-15 $670,000 2/27

2017-7196 211 Bean Creek Rd. #5 Scotts Valley CA 95066 022-341-05 $650,000 2/28

2017-6863 4518 Wharf Rd. Soquel CA 95073 030-211-37 $835,500 2/27

2017-7154 3820 Soquel Dr. Soquel CA 95073 030-121-27 $5,150,000 2/28

2017-7156 3820 Soquel Dr. Soquel CA 95073 030-121-27 $290,000 2/28

2017-6524 57 Coolidge Ave. Watsonville CA 95076 017-281-09 $349,000 2/23

2017-6630 680 Delta Way Watsonville CA 95076 017-409-17 $455,000 2/24

2017-6654 104 Calabasas Rd. Watsonville CA 95076 049-201-38 $729,000 2/24

2017-6658 81 Marin St. Watsonville CA 95076 016-101-27 $820,000 2/24

2017-6660 425 Center St. Watsonville CA 95076 017-051-21 $530,000 2/24

2017-6675 217 Pacifica Bl. #101 Watsonville CA 95076 016-541-04 $265,000 2/24

2017-6676 155 Grant St. Watsonville CA 95076 017-601-19 $192,500 2/24

2017-6732 737 Cedar Dr. Watsonville CA 95076 017-451-10 $455,000 2/24

2017-7093 887 Casserly Rd. Watsonville CA 95076 051-012-01 $1,784,000 2/28

2017-7141 524 Green Valley Rd. Watsonville CA 95076 051-511-20 $537,000 2/28

2017-7167 1482 Freedom Bl. Watsonville CA 95076 019-226-41 $1,450,000 2/28

2017-7184 22 Quinta Vista St. Watsonville CA 95076 018-634-16 $600,000 2/28

2017-7235 120 Bella Vista Lane Watsonville CA 95076 109-191-51 $988,000 2/28

2017-7323 49 Brushwood Lane Watsonville CA 95076 051-132-23 $615,000 3/1

continued on following page


2017-10164 371 Thorp Ave. Greenfield CA 93927 024-361-105 $320,000 2/23

2017-11194 460 Lewis St. King City CA 93930 026-617-007 $350,000 2/28

2017-11402 623 Sherwood Ave. King City CA 93930 026-613-017 $290,000 3/1

2017-10491 265 Bonita Way Marina CA 93933 015-181-003 $1,123,500 2/23

2017-10514 18018 McDowell St. Marina CA 93933 031-162-034 $525,000 2/24

2017-10547 262 Hibbing Cir. Marina CA 93933 032-282-040 $408,000 2/24

2017-10588 324 Quebrada Del Mar Rd. Marina CA 93933 032-542-008 $543,000 2/24

2017-11232 124 Cypress Grove Ct. Marina CA 93933 033-241-014 $100,000 2/28

2017-11288 14745 Kit Carson Dr. Marina CA 93933 031-166-010 $565,500 2/28

2017-11309 371 Hillcrest Ave. Marina CA 93933 032-342-019 $390,000 2/28

2017-11461 3238 Isla Del Sol Way Marina CA 93933 032-554-003 $550,000 3/1

2017-10177 2 Thomas Owens Way Monterey CA 93940 259-041-006 $1,550,000 2/23

2017-10248 24700 Bit Road Monterey CA 93940 416-193-013 $1,087,000 2/23

2017-10662 164 Via Gayuba Monterey CA 93940 001-231-013 $707,000 2/24

2017-11060 9 Huckleberry Ct. Monterey CA 93940 001-282-008 $990,000 2/28

2017-11149 500 Glenwood Cir. #239A Monterey CA 93940 001-774-042 $250,000 2/28

2017-11173 166 Mar Vista Monterey CA 93940 001-884-016 $540,000 2/28

2017-11264 461 David Ave. Monterey CA 93940 001-077-010 $532,500 2/28

2017-11265 800 Lily St. Monterey CA 93940 001-132-010 $565,000 2/28

2017-11415 125 Surf Way #344 Monterey CA 93940 011-443-075 $530,000 3/1

2017-11262 Vacant Land Moss Landing CA 95039 229-061-032 $925,000 2/28

2017-10487 202 Lobos Ave. Pacific Grove CA 93950 006-315-002 $1,350,000 2/23

2017-10549 312 19th Street Pacific Grove CA 93950 006-298-005 $575,000 2/24

2017-10680 311 Congress Ave. Pacific Grove CA 93950 006-305-010 $830,000 2/24

2017-10819 1205 Funston Ave. Pacific Grove CA 93950 007-565-046 $799,500 2/27

2017-10824 1141 Presidio Bl. Pacific Grove CA 93950 007-592-010 $600,000 2/27

2017-10853 860 Crest Ave. Pacific Grove CA 93950 006-063-011 $1,735,000 2/27

2017-11059 881 Jewell Ave. Pacific Grove CA 93950 006-132-002 $860,000 2/28

2017-10682 1130 Pelican Road Pebble Beach CA 93953 007-545-005 $1,750,000 2/24

2017-11529 3301 17 Mile Dr. #11 Pebble Beach CA 93953 008-551-002 $3,288,500 3/1

2017-10747 100 Vega Road Royal Oaks CA 95076 117-471-009 $472,000 2/24

2017-11077 107 Strawberry Rd. Royal Oaks CA 95076 129-261-002 $145,000 2/28

2017-10221 2344 Alisal Rd. Salinas CA 93908 137-141-011 $1,000,000 2/23

2017-10274 110 W. Rossi St. #5 Salinas CA 93901 003-152-005 $105,000 2/23

2017-10286 66 N. Filice St. Salinas CA 93905 004-105-024 $141,500 2/23

2017-10294 1313 Adams St. Salinas CA 93906 003-291-004 $415,000 2/23

2017-10660 16125 Meridian Road Salinas CA 93907 131-011-014 $550,000 2/24

2017-10713 1544 Verona Court Salinas CA 93905 153-681-021 $530,000 2/24

2017-10843 367 Paul Ave. Salinas CA 93906 113-194-001 $440,000 2/27

2017-10889 224 San Juan Dr. Salinas CA 93901 002-641-050 $700,000 2/27

2017-10891 276 Paradise Rd. Salinas CA 93905 129-096-036 $615,000 2/27

2017-10899 934 Crespi Way Salinas CA 93901 002-892-007 $552,000 2/27

2017-10999 1326 1st Avenue Salinas CA 93905 004-205-006 $240,000 2/27

2017-11008 1084 San Miguel Canyon Rd. Salinas CA 93907 181-061-042 $880,000 2/27

2017-11042 238 E. Romie Lane Salinas CA 93901 002-631-094 $300,000 2/28

2017-11048 123 Mayfair Dr. Salinas CA 93905 004-591-020 $395,000 2/28

2017-7348 235 Lee Road Watsonville CA 95076 052-081-26 $525,000 3/1

Monterey county2017-10370 73042 Monterey St. Bradley CA 93426 424-351-034 $150,000 2/23

2017-10386 38873 Palo Colorado Rd. Carmel CA 93923 418-011-041 $112,500 2/23

2017-10424 10439 Fairway Lane Carmel CA 93923 416-593-010 $1,365,000 2/23

2017-10523 25880 Via Carmelita Carmel CA 93923 015-142-006 $760,000 2/24

2017-10533 27340 Schulte Rd. Carmel CA 93923 169-181-049 $1,575,000 2/24

2017-10898 1 Mesa Trail Carmel CA 93923 239-102-032 $575,000 2/27

2017-11490 Chiquito Place Carmel CA 93923 015-052-026 $365,000 3/1

2017-10252 Mission 4 SE of 4th Ave. #6S Carmel by the Sea CA 93921 010-361-012 $642,500 2/23

2017-11174 Casanova St. 2 SE of Ocean Ave. Carmel by the Sea CA 93921 010-196-015 $1,975,000 2/28

2017-10534 351 Sky Ranch Rd. Carmel Valley CA 93924 417-081-051 $900,000 2/24

2017-10609 69 Carmel Valley Rd. Carmel Valley CA 93924 197-011-018 $525,000 2/24

2017-10657 346 Ridge Way Carmel Valley CA 93924 187-361-007 $915,000 2/24

2017-10937 10 Rancho Fiesta Rd. Carmel Valley CA 93924 416-027-011 $760,000 2/27

2017-11094 2 Buck Mountain Rd. Carmel Valley CA 93924 197-161-036 $650,000 2/28

2017-11268 0 El Caminito Rd. Carmel Valley CA 93924 187-681-005 $400,000 2/28

2017-10525 11175 Union Cir. Castroville CA 95012 030-033-012 $400,000 2/24

2017-10765 1068 Haight St. Castroville CA 95012 030-048-005 $297,500 2/27

2017-11250 73501 Priest Valley Coalinga CA 93210 420-151-019 $250,000 2/28

2017-10597 14738 Kit Carson Dr. East Garrison CA 93933 031-166-051 $503,500 2/24

continued from previous page


Trustee Sales

2017-6789 1745 Green Valley Rd. Watson-ville 95076 109-011-13 $712,356 24-Mar 701 Ocean St. Santa Cruz 1:45 PM

2017-6790 1745 Green Valley Rd. Watson-ville 95076 109-011-15 $1,546,931 24-Mar 701 Ocean St. Santa Cruz 1:45 PM

2017-7245 918 3rd Street #C Santa Cruz 95060 007-071-03 $334,831 5-Apr 701 Ocean St. Santa Cruz 1:00 PM

Santa cruz county

Doc# Address APN# Default Amount Sale Date Location of Sale Time of Sale

Distressed Real estate Recorded 2-23 thru 3-1

Trustee Sales continued on following page

2017-10554 755 Cordoba St. Soledad CA 93960 022-311-054 $327,000 2/24

2017-10828 646 Robledo Dr. Soledad CA 93960 022-441-013 $425,000 2/27

2017-11046 572 Gardenia Place Soledad CA 93960 022-501-003 $275,000 2/28

San Benito county2017-1726 1501 Freedom Dr. Hollister CA 95023 057-630-020 $475,000 2/23

2017-1751 2008 Heartland Ct. Hollister CA 95023 057-700-004 $432,000 2/23

2017-1767 121 Cobalt Dr. Hollister CA 95023 057-730-038 $565,000 2/24

2017-1770 2141 Sapphire Ct. Hollister CA 95023 057-730-006 $570,500 2/24

2017-1773 2141 Calistoga Dr. Hollister CA 95023 057-470-030 $520,000 2/24

2017-1777 1241 Cabrillo Dr. Hollister CA 95023 054-490-070 $487,500 2/24

2017-1779 1790 Cushman St. Hollister CA 95023 057-170-052 $565,000 2/24

2017-1782 351 Athena Way Hollister CA 95023 054-570-033 $549,000 2/24

2017-1813 1872 Shore Road Hollister CA 95023 015-040-009 $695,000 2/27


2017-1833 1274 Hamilton Dr. Hollister CA 95023 058-080-032 $554,000 2/27

2017-1859 1851 Cienega Rd. Hollister CA 95023 057-183-001 $559,000 2/28

2017-1870 214 Valle Verde Hollister CA 95023 020-770-017 $628,000 2/28

2017-1872 2961 Buena Vista Rd. Hollister CA 95023 018-060-025 $525,000 2/28

2017-1880 309 Blenheim Dr. Hollister CA 95023 054-490-116 $535,000 2/28



2017-1888 1035 Robert Dr. Hollister CA 95023 058-080-093 $530,000 2/28


2017-11050 1552 Del Monte Ave. Salinas CA 93905 153-122-029 $378,000 2/28

2017-11057 830 W. Acacia St. Salinas CA 93901 016-043-016 $435,000 2/28

2017-11071 2364 N. Main St. #4 Salinas CA 93906 253-311-026 $166,500 2/28

2017-11154 34 Harvest St. Salinas CA 93901 002-395-022 $380,000 2/28

2017-11159 1330 Cherokee Dr. Salinas CA 93906 261-482-011 $340,000 2/28

2017-11185 27840 Crowne Pointe Dr. Salinas CA 93908 139-424-033 $935,000 2/28

2017-11203 105 Ragsdale Ct. Salinas CA 93905 004-032-026 $230,000 2/28

2017-11263 24260 Pheasant Ct. Salinas CA 93908 161-632-025 $600,000 2/28

2017-11324 9 San Marcos Ct. Salinas CA 93901 016-253-020 $585,000 2/28

2017-11400 914 Acosta Plaza #79 Salinas CA 93905 004-714-002 $130,000 3/1

2017-11428 564 River Road Salinas CA 93908 139-091-008 $1,100,000 3/1

2017-11507 704 Garner Ave. #13 Salinas CA 93905 004-342-037 $230,000 3/1

2017-11523 608 Alameda Ave. Salinas CA 93901 016-134-008 $430,000 3/1

2017-11527 142 Maple St. Salinas CA 93901 002-452-005 $165,000 3/1

2017-11534 111 1/2 Geil St. Salinas CA 93901 002-434-006 $429,000 3/1

2017-11578 1623 Georgetown Way Salinas CA 93906 153-324-006 $243,000 3/1

2017-10482 1040 Olympic Lane Seaside CA 93955 012-453-016 $495,000 2/23

2017-11088 1283 Palm Ave. Seaside CA 93955 012-193-032 $245,000 2/28

2017-11151 1754 Goodwin St. Seaside CA 93955 012-813-009 $430,000 2/28

2017-11171 1024 Highlander Dr. Seaside CA 93955 012-453-054 $405,000 2/28

2017-11242 4632 Sea Breeze Ct. Seaside CA 93955 031-233-042 $740,000 2/28

2017-11414 5058 Sunset Vista Dr. Seaside CA 93955 031-241-061 $890,000 3/1

2017-11431 4428 Cypress Ridge Ct. Seaside CA 93955 031-242-084 $890,000 3/1

2017-10341 65 Robledo Dr. Soledad CA 93960 022-516-044 $380,500 2/23





2017-1907 0 Buena Vista Rd. Hollister CA 95023 018-040-006 $545,000 2/28

2017-1910 125 Jonquil Lane Hollister CA 95023 019-180-031 $669,000 2/28


2017-1923 1285 Riverside Rd. Hollister CA 95023 021-040-019 $1,625,000 3/1

2017-1944 123 Cecelia Ct. Hollister CA 95023 021-130-047 $800,000 3/1

2017-1925 593 McConnell Rd. San Juan Bautista CA 95045 018-210-005 $1,000,000 3/1 ■


FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0073 The following person(s) is/are doing business as: REHY-DRATE THE EARTH, 307 Chilverton St. Santa Cruz CA 95062.Lydia E. Neilsen, address same as business.This business is conducted by an Individual./s/Lydia E. NeilsenThe registrant commenced to transact business under the fictitious business name listed above on 12/1/16. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 1/13/17.2/14, 2/21, 2/28, 3/7

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0110 The following person(s) is/are doing business as: 1. EMPTY STAGE THEATRE-IN-EDUCATION CO. 2. SANTA CRUZ CITY BALLET 3. SOUL CONTEMPORARY DANCE COMPANY, 320 Encinal St. Santa Cruz CA 95060 .Santa Cruz Dance Guild, address same as business.This business is conducted by a Corporation./s/Shannon Cullem-Chipman, PresidentThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 1/19/17.2/14, 2/21, 2/28, 3/7

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0125 The following person(s) is/are doing business as: 1. SANTA CRUZ URBAN WINERY 2. SHACKTEAU WINERY, 12 Deer Path Rd. Santa Cruz CA 95060.Shackteau Winery, LLC, address same as business.This business is conducted by a Limited Liability Company./s/Morgan McEnery, Managing MemberThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 1/18//17.2/14, 2/21, 2/28, 3/7

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0149 The following person(s) is/are doing business as: FOX HOL-LOW RARITIES, 350 Big Creek Rd. Davenport CA 95017.Stephen and Tiffany Wolters, address same as business.This business is conducted by a Married Couple./s/Tiffany Wolters

The registrant commenced to transact business under the fictitious business name listed above on 1/1/16. This state-ment was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 1/23/17.2/14, 2/21, 2/28, 3/7

FICTITIOUS BUSINESS NAME STATEMENT - Refile with ChangeFile No. 17-0159 The following person(s) is/are doing business as: SMITTY’S, 1218 Fair Ave. Santa Cruz CA 95060.Phil Smith, 140 Morningside Dr. Ben Lomond CA 95005.This business is conducted by an Individual./s/Philip P SmithThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 1/23/17.2/14, 2/21, 2/28, 3/7

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0181 The following person(s) is/are doing business as: MARKYDESIGNS, 221 Mountain View Ave. Santa Cruz CA 95062.Julio and Marketa Briceno, address same as business.This business is conducted by a Married Couple./s/Marketa BricenoThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 1/25/17.2/14, 2/21, 2/28, 3/7

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0182 The following person(s) is/are doing business as: SCAREDY CAT STUDIOS, 416 Dufour St. Santa Cruz CA 95060.Harry Day, address same as business; Elliott Miller, 341 Nobel Dr. Santa Cruz CA 95060; Taylor Posey, address same as business; Derrick Thompson, address same as business.This business is conducted by a General Partnership./s/Derrick ThompsonThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 1/25/17.2/14, 2/21, 2/28, 3/7

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0214 The following person(s) is/are doing business as: EARTH RESOURCES ACTION (ERA), 761 Cathedral Dr. Aptos CA 95003.Abbie L. Beane, address same as business.This business is conducted by an Individual./s/Abbie L. BeaneThe registrant commenced to transact business under the fictitious business name listed above on 1/30/17. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 1/31/17.2/14, 2/21, 2/28, 3/7

Trustee Sales continued from previous page

The Tri-County Real Estate ReportS a n t a C r u z * M o n t e r e y * S a n B e n i t o

Weekly Real Estate Sales & Distressed PropertiesThis is a detailed report for Real Estate Professionals

Call or email us: (831) 454-9820 [email protected]

2017-10355 1366 Skyview Dr. Seaside 93955 012-674-003 $837,062 16-Mar 168 W. Al-isal St. Salinas 10:00 AM

2017-10639 3014 Vera Lane Marina 93933 032-401-052 $457,424 22-Mar 168 W. Al-isal St. Salinas 10:00 AM

2017-11055 1044 Scott Cir. Greenfield 93927 024-271-037 $146,012 22-Mar 168 W. Alisal St. Salinas 10:00 AM

2017-10774 629 Melrose Dr. Salinas 93901 002-083-011 $455,005 23-Mar 168 W. Al-isal St. Salinas 10:00 AM

2017-11509 1668 Atherto Way Salinas 93906 261-522-004 $211,572 5-Apr 168 W. Alisal St. Salinas 10:00 AM

2017-10638 1342 Cassino Way Salinas 93905 153-701-057 $291,984 5-Apr 168 W. Alisal St. Salinas 9:00 AM

Monterey county

San Benito county2017-1875 1699 Airline Highway Hollis-ter 95023 057-070-065 $440,983 23-Mar Monterey St. & 5th Hollister 11:30 AM

Trustee DeedsProperty Address - APN# - Grantee (*3rd Party Sale) - Default $$ - #Purchase Price - Document #

Santa cruz countyNo new Trustee Deeds filed this week.

Monterey county2017-11035 601 Belavida Rd. Monte-rey 173-075-008 JP Morgan Chase Bank CA08002711-11-1S $4,744,143 $2,100,000

2017-10354 4134 El Bosque Dr. Pebble Beach 008-071-002 Bank of NY CA08001967-16-1 $1,169,162 $826,625

2017-11119 620 Old Stage Rd. Salinas 211-071-008 Deutsche Bank 127472 $735,704 $735,479

San Benito countyNo New Trustee Deeds this week. ■



FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0286 The following person(s) is/are doing business as: VERDANT LANDSCAPE DESIGN, 339 7th Ave. Apt. C, Santa Cruz CA 95062.Jerob Bob Chop, address same as business.This business is conducted by an Individual./s/Jebob ChopThe registrant commenced to transact business under the fictitious business name listed above on 2/10/17. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/10/17.2/14, 2/21, 2/28, 3/7

FICTITIOUS BUSINESS NAME STATEMENT - Refile with ChangeFile No. 17-0289 The following person(s) is/are doing business as: SUN-RISE CLEANING SERVICE, 306 Market St. #C, Santa Cruz CA 95060.Tracy Taylor, address same as business.This business is conducted by an Individual./s/Tracy TaylorThe registrant commenced to transact business under the fictitious business name listed above on 1/1/17. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/10/17.2/14, 2/21, 2/28, 3/7

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0299 The following person(s) is/are doing business as: DER-RICK’S APPLIANCE, 140 Pioneer Rd. Watsonville CA 95076.Chris Alcorn, address same as business.This business is conducted by an Individual./s/Chris AlcornThe registrant commenced to transact business under the fictitious business name listed above on 2/13/17. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/13/17.2/14, 2/21, 2/28, 3/7

FICTITIOUS BUSINESS NAME STATEMENT OF ABANDONMENTOriginal File No. 2016-0001017 The following person has Abandoned the use of the Fictitious Business Name(s): THE ANGLER’S CHOICE TACKLE SHOP, 1203 41st Ave. Capitola CA 95010.Mark J. Dingler and Julia C. Dingler, 817 35th Ave. Santa Cruz CA 95062.This business was conducted by a Married Couple./s/Mark DinglerThe registrant commenced to transact business under the fictitious business name listed above on 6/7/06. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/10/17.2/14, 2/21, 2/28, 3/7

The registrant commenced to transact business under the fictitious business name listed above on 2/4/17. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/7/17.2/14, 2/21, 2/28, 3/7

FICTITIOUS BUSINESS NAME STATEMENT - Refile with Change File No. 17-0268 The following person(s) is/are doing business as: SHAT-TUCK APPLIED RESEARCH + EVALUATION, 112 Baymount St. Santa Cruz CA 95062.Julie Ann Shattuck, address same as business.This business is conducted by an Individual./s/Julie Ann ShattuckThe registrant commenced to transact business under the fictitious business name listed above on 1/1/12. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/7/17.2/14, 2/21, 2/28, 3/7

FICTITIOUS BUSINESS NAME STATEMENT - Refile with ChangeFile No. 17-0272 The following person(s) is/are doing business as: 1. AN-SWER4LAW 2. COMMUNICATIONS SERVICES OF SANTA CRUZ 3. SANTA CRUZ ANSWERING SERVICE, 5300 Soquel Ave. Suite 105, Santa Cruz CA 95062.Clint Ryle Co., Inc., address same as business.This business is conducted by a Corporation./s/Clinton L. Ryle, CEOThe registrant commenced to transact business under the fictitious business name listed above on 6/22/04. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/7/17.2/14, 2/21, 2/28, 3/7

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0273 The following person(s) is/are doing business as: COSMO D’S, 210 Madrona Way, Ben Lomond CA 95005.David Brissenden, address same as business.This business is conducted by an Individual./s/David BrissendenThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/8/17.2/14, 2/21, 2/28, 3/7

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0280 The following person(s) is/are doing business as: HAK-OUYA, 1315 Dolphin Dr. Aptos CA 95003.Masumi Diaz, address same as business; Eriko Yokoyama, 2093 Penasquitas Dr. Aptos CA 95003.This business is conducted by a General Partnership./s/Eriko YokoyamaThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/9/17.2/14, 2/21, 2/28, 3/7

FICTITIOUS BUSINESS NAME STATEMENT - Refile with ChangeFile No. 17-0224 The following person(s) is/are doing business as: 1. CLEAN-TEC 2. SANTA CRUZ RUG, 111 Dubois St. Santa Cruz CA 95060.Seabright Businesses, Inc., address same as business.This business is conducted by a Corporation./s/Kimberly Adams, VPThe registrant commenced to transact business under the fictitious business name listed above on 8/8/97. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/1/17.2/14, 2/21, 2/28, 3/7

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0247 The following person(s) is/are doing business as: AMAL-UMA, 127 Coalinga Way, Santa Cruz CA 95060.Nina Malu Marsh, address same as business.This business is conducted by an Individual./s/Nina MarshThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/3/17.2/14, 2/21, 2/28, 3/7

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0254 The following person(s) is/are doing business as: US PRO, 823 Mission St. Santa Cruz CA 95060.Sav-On Gasoline, Inc., 1415 Ocean St. Santa Cruz CA 95060.This business is conducted by a Corporation./s/Abbas Nazemi, PresidentThe registrant commenced to transact business under the fictitious business name listed above on 12/20/11. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/6/17.2/14, 2/21, 2/28, 3/7

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0255 The following person(s) is/are doing business as: SAV-ON GASOLINE, 1415 Ocean St. Santa Cruz CA 95060.Sav-On Gasoline, Inc., 1415 Ocean St. Santa Cruz CA 95060.This business is conducted by a Corporation./s/Abbas Nazemi, PresidentThe registrant commenced to transact business under the fictitious business name listed above on 7/10/00. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/6/17.2/14, 2/21, 2/28, 3/7

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0264 The following person(s) is/are doing business as: WANG CONSTRUCTION, 905 Daniel Ct. Santa Cruz CA 95062.Kai Wang, address same as business.This business is conducted by an Individual./s/Kai Wang


continued from previous page statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 1/24/17.2/21, 2/28, 3/7, 3/14

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0170 The following person(s) is/are doing business as: THE DEAD COW AT THE TANNERY, 1060 River St. Ste. 112, Santa Cruz CA 95060.Velvet Yeti, Inc., address same as business.This business is conducted by a Corporation./s/Shannon Madison, PresidentThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 1/24/17.2/21, 2/28, 3/7, 3/14

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0171 The following person(s) is/are doing business as: BE SAFE FIRST AID, 6049 Scotts Valley Dr. Scotts Valley CA 95066.Douglas James Breckenridge, address same as business.This business is conducted by an Individual./s/Douglas J. BreckenridgeThe registrant commenced to transact business under the fictitious business name listed above on 12/18/16. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 1/24/17.2/21, 2/28, 3/7, 3/14

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0209 The following person(s) is/are doing business as: FISHED AND FORAGED, 124 A Pine St. Santa Cruz CA 95062.Fished and Foraged LLC, address same as business.This business is conducted by a Limited Liability Company./s/Jason CollinsThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 1/31/17.2/21, 2/28, 3/7, 3/14

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0238 The following person(s) is/are doing business as: PACIFIC ESPRESSO, 716 Frederick St. Santa Cruz CA 95062.Joseph Defaria, Inc., 4600 Trout Gulch Rd. Aptos CA 95003.This business is conducted by a Corporation./s/Tim O’Connor, PresidentThe registrant commenced to transact business under the fictitious business name listed above on 6/1/01. This state-ment was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/2/17.2/21, 2/28, 3/7, 3/14

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0240 The following person(s) is/are doing business as: ZOE QUINTON, 1770 Jose Ave. Unit A, Santa Cruz CA 95062.

ORDER TO SHOW CAUSE FOR CHANGE OF NAME

SUPERIOR COURT OF CALIFORNIA, COUNTY OF SANTA CRUZ PETITION OF TIFFANY DAWN CASPARIS for CHANGE OF NAME 17CV00439TO ALL INTERESTED PERSONS:1. Petitioner: TIFFANY DAWN CASPARIS filed a petition with this court for a decree changing names as follows: PRESENT NAME(s): TIFFANY DAWN CASPARISPROPOSED NAME(s): TIFFANY DAWN GUENTER2. THE COURT ORDERS that all persons interested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted. Any person objecting to the name changes described above must file a written objection that included the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARINGMARCH 27, 2017, 8:30am, Dept. 5The address of the court is 701 Ocean St, Santa Cruz CA 95060.3. A copy of this Order to Show Cause shall be pub-lished at least once each week for four successive weeks prior to the date set for hearing on the petition in the following newspaper of general circulation, printed in this county: SANTA CRUZ RECORD.JUDGE OF THE SUPERIOR COURT DENINE J. GUYFebruary 10, 2017Tiffany D. Casparis1255 38th Ave. Sp. 78Santa Cruz CA 95062(831) 346-25922/14, 2/21, 2/28, 3/7

FICTITIOUS BUSINESS NAME STATEMENT - Refile with Change File No. 17-0091 The following person(s) is/are doing business as: LA ONDA, 101 Cooper St. #300, Santa Cruz CA 95060.Taran E. Rowe, 1950 Hermosa Way, Hollister CA 95023.This business is conducted by an Individual./s/Taran E. RoweThe registrant commenced to transact business under the fictitious business name listed above on 1/17/17. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 1/17/17.2/14, 2/21, 2/28, 3/7

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0108 The following person(s) is/are doing business as: BODY & MIND HEALING FITNESS, 61 Crestview Dr. Watsonville CA 95076.

Harneet K. Dhillon, 1080 Madison St. Apt. #9, Watsonville CA 95076.This business is conducted by an Individual./s/Harneet Kaur DhillonThe registrant commenced to transact business under the fictitious business name listed above on 1/17/17. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 1/17/17.2/14, 2/21, 2/28, 3/7

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0142 The following person(s) is/are doing business as: MAID 2 SHINE CLEANING SERVICE, 448 East Beach St. Apt. C, Watsonville CA 95076.Elizabeth Ayala, 205 Ross Ave. Apt. 4, Freedom CA 95019; Daosu Fermamdez, address same as business.This business is conducted by a General Partnership./s/Elizabeth Ayala /s/Daisy FernandezThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 1/20/17.2/14, 2/21, 2/28, 3/7

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0146 The following person(s) is/are doing business as: REBEL PHOTOBOOTH, 141 James Street, Santa Cruz CA 95062.Clay Ryon, address same as business.This business is conducted by an Individual./s/Clay RyonThe registrant commenced to transact business under the fictitious business name listed above on 1/20/17. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 1/20/17.2/14, 2/21, 2/28, 3/7

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0148 The following person(s) is/are doing business as: GLACIER MUSIC GROUP, 491 Fall Creek Dr. Felton CA 95018.Elisabeth Hollenbeck, address same as business.This business is conducted by an Individual./s/Elisabeth HollenbeckThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 1/23/17.2/21, 2/28, 3/7, 3/14

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0168 The following person(s) is/are doing business as: ZEN ISLAND, 126 San Jose Ave. Capitola CA 95010.Caroline A. Hunter and John D. Hunter, 2645 Lode St. Santa Cruz CA 95062.This business is conducted by a Husband and Wife../s/Caroline and John HunterThe registrant commenced to transact business under the fictitious business name listed above on 1/24/17. This



/s/David BrissendenThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/13/17.2/21, 2/28, 3/7, 3/14

FICTITIOUS BUSINESS NAME STATEMENT - Refile with ChangeFile No. 17-0301 The following person(s) is/are doing business as: REAL PROPERTY MANAGEMENT FIRST, 2901 Park Ave. B6, Soquel CA 95073.Sudeep Goel, 103 Costances Ct. Los Gatos CA 95032.This business is conducted by an Individual./s/Sudeep GoelThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/13/17.2/21, 2/28, 3/7, 3/14

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0304 The following person(s) is/are doing business as: SANTA CRUZ YOGA, 402 Ingalls St. Suite 11, Santa Cruz CA 95060.Leila Nafissi, 146 Bean Creek Rd. #D1, Scotts Valley CA 95066.This business is conducted by an Individual./s/Leila NafissiThe registrant commenced to transact business under the fictitious business name listed above on 2/13/17. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/14/17.2/21, 2/28, 3/7, 3/14

FICTITIOUS BUSINESS NAME STATEMENT - Refile with Change File No. 17-0308 The following person(s) is/are doing business as: SOQUEL BEAUTY BAR, 2501 Rosedale Ave. Soquel CA 95073.Gabrielle Zimnicki, address same as business.This business is conducted by an Individual./s/Gabrielle ZimnickiThe registrant commenced to transact business under the fictitious business name listed above on 2/1/12. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/15/17.2/21, 2/28, 3/7, 3/14

FICTITIOUS BUSINESS NAME STATEMENT - Refile with Change File No. 17-0326 The following person(s) is/are doing business as: ISLAND HOME AND GARDEN, 560 Risso Ct. Santa Cruz CA 95062.Barbara Bacon, address same as business.This business is conducted by an Individual./s/Barbara A. BaconThe registrant commenced to transact business under the fictitious business name listed above on 2/23/07. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/21/17.2/21, 2/28, 3/7, 3/14

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0333 The following person(s) is/are doing business as: AE HANDYMAN SERVICES, 189 Hope Dr. Watsonville CA 95076.Anthony Eckel, address same as business.This business is conducted by an Individual./s/Anthony EckelThe registrant commenced to transact business under the fictitious business name listed above on 2/21/17. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/21/17.2/21, 2/28, 3/7, 3/14

FICTITIOUS BUSINESS NAME STATEMENT OF ABANDONMENTOriginal File No. 2013-0000916 The following person has Abandoned the use of the Fictitious Business Name(s): WESTCOAST KICK-BOXING, 8035 Soquel Dr. Aptos CA 95003.Christian Wenke, 395 Sea Ridge Rd. Apt. 4, Aptos CA 95003.This business was conducted by an Individual./s/Christian WenkeThe registrant commenced to transact business under the fictitious business name listed above on 5/1/13. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/6/17.2/21, 2/28, 3/7, 3/14


SUPERIOR COURT OF CALIFORNIA, COUNTY OF SANTA CRUZ PETITION OF GABRIEL AN-THONY CANDELARIA for CHANGE OF NAME 17CV00499TO ALL INTERESTED PERSONS:1. Petitioner: GABRIEL ANTHONY CANDE-LARIA filed a petition with this court for a decree changing names as follows: PRESENT NAME(s): a. GABRIEL ANTHONY CANDELARIAb. GABRIEL A. CANDELARIAc. GABRIEL CANDELARIAd. GABE CANDELARIAPROPOSED NAME(s): a. GABRIEL ANTHONY MAZOTTIb. GABRIEL ANTHONY MAZOTTIc. GABRIEL ANTHONY MAZOTTId. GABRIEL ANTHONY MAZOTTI2. THE COURT ORDERS that all persons inter-ested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted. Any person objecting to the name changes described above must file a written objection that in-cluded the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objec-tion is timely filed, the court may grant the petition without a hearing.

Zoe Elkaim, address same as business.This business is conducted by an Individual./s/Zoe ElkaimThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/3/17.2/21, 2/28, 3/7, 3/14

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0242 The following person(s) is/are doing business as: OCEAN BREEZE MOBILE HOME MANOR, 2565 Portola Dr. Santa Cruz CA 95062.Catherine Marie, LLC; Linda M. Vieira; Manuel A. Vieira, 2001 Lafayette St. Santa Clara CA 95050.This business is conducted by a Limited Partnership./s/Linda VieiraThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/3/17.2/21, 2/28, 3/7, 3/14

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0244 The following person(s) is/are doing business as: GREEN VALLEY VILLAGE, 501 South Green Valley Rd. Wat-sonville CA 95076.Catherine Marie, LLC; Linda M. Vieira; Manuel A. Vieira, 2001 Lafayette St. Santa Clara CA 95050.This business is conducted by a Limited Partnership./s/Linda VieiraThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/3/17.2/21, 2/28, 3/7, 3/14

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0245 The following person(s) is/are doing business as: FALL CREEK MOBILE HOME PARK, 6831 Highway 9, Felton CA 95018.Catherine Marie, LLC; Linda M. Vieira; Manuel A. Vieira, 2001 Lafayette St. Santa Clara CA 95050.This business is conducted by a Limited Partnership./s/Linda VieiraThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/3/17.2/21, 2/28, 3/7, 3/14

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0294 The following person(s) is/are doing business as: COSMO D’S OUTRAGEOUS EDIBLES, 210 Madrona Way, Ben Lomond CA 95005.David Robert Brissenden, address same as business.This business is conducted by an Individual.


continued from previous page Anthony E McNaught, address same as business.This business is conducted by an Individual./s/Anthony E McNaughtThe registrant commenced to transact business under the fictitious business name listed above on 2/1/17. This state-ment was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/7/17.2/28, 3/7, 3/14, 3/21

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0266 The following person(s) is/are doing business as: 1. SC LABORATORIES 2. SC LABS, 100 Pioneer St. Suite E, Santa Cruz CA 95060.SC Laboratories California, LLC, address same as business.This business is conducted by a Limited Liability Company./s/Jeff Gray, CEOThe registrant commenced to transact business under the fictitious business name listed above on 1/1/17. This state-ment was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/7/17.2/28, 3/7, 3/14, 3/21

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0270 The following person(s) is/are doing business as: THE EVOLVING DOOR, 69 Mt. Hermon Rd. Scotts Valley CA 95066.Lori Ciaramello and Marco Ciaramello, address same as business.This business is conducted by a Married Couple./s/Marco CiaramelloThe registrant commenced to transact business under the fictitious business name listed above on 8/1/06. This state-ment was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/7/17.2/28, 3/7, 3/14, 3/21

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0321 The following person(s) is/are doing business as: 1. TDRE PRIVATE INVESTMENT CLUB 2. TRENT DAVIS REAL ESTATE INC., 1840 41st Ave. #205, Capitola CA 95010.Trent Davis Real Estate Inc., address same as business.This business is conducted by a Corporation./s/Trent Davis, PresidentThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/17/17.2/28, 3/7, 3/14, 3/21

FICTITIOUS BUSINESS NAME STATEMENT - Refile with ChangeFile No. 17-0327 The following person(s) is/are doing business as: SINGING WOOD MARIMBA CENTRE, 399A Coral St. Santa Cruz CA 95060.Laura Mallon, 2750 Orchard St. #21, Soquel CA 95073.This business is conducted by an Individual./s/Laura Mallon

The registrant commenced to transact business under the fictitious business name listed above on 3/1/02. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/21/17.2/28, 3/7, 3/14, 3/21

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0357 The following person(s) is/are doing business as: SEQUOIA TECH PROPERTIES, 24173 Summit Woods Dr. Los Gatos CA 95033.Global Datacenter Solutions, Inc., address same as business.This business is conducted by a Corporation./s/Scott Stein The registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/22/17.2/28, 3/7, 3/14, 3/21

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0358 The following person(s) is/are doing business as: Goal-Screen, 937 Seaside St. Santa Cruz CA 95060.David Puschel Apgar, address same as business.This business is conducted by an Individual./s/David P. ApgarThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/22/17.2/28, 3/7, 3/14, 3/21

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0361 The following person(s) is/are doing business as: 1. ELEC-TRIC MOTORCYCLES UNLIMITED 2. LOMA PRIETA WINE COLLECTIVE 3. SANTA CRUZ MOUNTAIN WINE COLLECTIVE 4. SANTA CRUZ WINE COL-LECTIVE 5. SPARK ELECTRIC MOTORCYCLES, 2843 Mission St. Santa Cruz CA 95060.David P. Lombard, 23640 Glenwood Dr. Los Gatos CA 95033.This business is conducted by an Individual./s/David LombardThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/23/17.2/28, 3/7, 3/14, 3/21

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0362 The following person(s) is/are doing business as: GDM CONSTRUCTION & DESIGN, 1312 Broadway Ave. Santa Cruz CA 95062.Robert Michael Shipstead, address same as business.This business is conducted by an Individual./s/Robert ShipsteadThe registrant commenced to transact business under the

NOTICE OF HEARINGAPRIL 7, 2017, 8:30am, Dept. 4The address of the court is 701 Ocean St, Santa Cruz CA 95060.3. A copy of this Order to Show Cause shall be pub-lished at least once each week for four successive weeks prior to the date set for hearing on the petition in the following newspaper of general circulation, printed in this county: SANTA CRUZ RECORD.JUDGE OF THE SUPERIOR COURT DENINE J. GUYFebruary 21, 2017Gabriel Anthony Candelaria2315 Byer RdSanta Cruz CA 95062(408) 460-78932/21, 2/28, 3/7, 3/14

FICTITIOUS BUSINESS NAME STATEMENT - Refile with ChangeFile No. 17-0258 The following person(s) is/are doing business as: RIMASSA FAMILY PARTNERSHIP, 455 Los Altos Dr. Aptos CA 95003.Karen Busch, 419 Bay Rd. Menlo Park CA 94025; Ramon Calderon Jr, 1124 Tuolumne St. Vallejo CA 94590; Debra Calderon, 1249 Maple Ave. Vallejo CA 94591; Nancy Cal-deron, 919 Scott Ct. Apartment 2, Novato CA 94945; Robert Calderon, 2110 Las Gallinas Ave. San Rafael CA 94903; Ronald Calderon, 1321 Illinois St. Vallejo CA 94590; Michael Fitzsimmons, 1025 Portola Dr. Del Rey Oaks, CA 93940; Loretta Greco, 360 Spinnaker Ct. Foster City CA 94404; Nadine Hansen, 925 Freedom Blvd. #305-B Watsonville CA 95076; JAB Family Trust c/o Jill Bird, 6518 Jefferson St. Kansas City MO 64113; Lorraine Jurach, 470 Vivienne Dr. Watsonville CA 95076; Christine McGrath, 239 Corralitos Rd. Watsonville CA 95076; Courtney Mendez, 26250 9th St. Spc. #107, Highland CA 92346; Pamela Moreno, 27 Parker Dr., Watsonville CA 95076; James Moresco, 594 Vivienne Dr. Watsonville CA 95076; Jeffrey Moresco, 115 Shadow Creek, Corralitos CA 95076; William Moresco, 20200 Anza Dr. Salinas CA 93908; Rimassa Family Trust - Survivors’s Trust c/o Jodie Hickam, 18571 Manor Dr. Jamestown CA 95327; Marie Rimassa, 160 Carlton Rd. Watsonville CA 95076; Robert Louis Moresco 2009 Revocable Living Trust c/o Robert Louis Moresco, 1675 Toledo Ct. Pacifica CA 94044; Cassie Scherle, 9070 Redman Rd. Valley Springs CA 95252; The Moresco Family Trust dated 1/22/15 c/o Charles Moresco, 1143 Pampas Ln. Gilroy CA 95020.This business is conducted by a General Partnership./s/Karen BuschThe registrant commenced to transact business under the fictitious business name listed above on 1/5/01. This state-ment was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/6/17.2/28, 3/7, 3/14, 3/21

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0263 The following person(s) is/are doing business as: ECHO-TONGUE MUSIC, 180 7th Ave. #100, Santa Cruz CA 95062.


fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/23/17.2/28, 3/7, 3/14, 3/21

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0372 The following person(s) is/are doing business as: CAPITOLA SEASHELLS, 109 Capitola Ave. Capitola CA 95010.Albert V. Guzman, 1307 Santa Paula Ave. San Jose CA 95110.This business is conducted by an Individual./s/Albert V. GuzmanThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/24/17.2/28, 3/7, 3/14, 3/21

FICTITIOUS BUSINESS NAME STATEMENT - Refile with ChangeFile No. 17-0381 The following person(s) is/are doing business as: 1. SPE-CIALTEA COFFEE, INC. 2. STEEPED COFFEE, 215-B Owen St. Santa Cruz CA 95062.Specialtea Coffee, Inc., address same as business.This business is conducted by a Corporation./s/Joshua Paul Wilbur, CEOThe registrant commenced to transact business under the fictitious business name listed above on 1/1/17. This state-ment was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/27/17.2/28, 3/7, 3/14, 3/21

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0399 The following person(s) is/are doing business as: ORGANIC BRAND MANAGEMENT, 2110 Derby Ave. Capitola CA 95010.Street Sense, LLC, address same as business.This business is conducted by a Limited Liability Company. /s/Andy ColehowerThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/28/17.2/28, 3/7, 3/14, 3/21

FICTITIOUS BUSINESS NAME STATEMENT OF ABANDONMENTOriginal File No. 2015-0000543 The following person has Abandoned the use of the Fictitious Business Name(s): CHRYSALIS INSIGHT, 511 Balch Way, Ben Lomond CA 95005.Cameron Haste and Hajime Arnold, address same as business.This business was conducted by a Married Couple./s/Cameron HasteThe registrant commenced to transact business under the fictitious business name listed above on 3/19/15. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/23/17.2/28, 3/7, 3/14, 3/21

FICTITIOUS BUSINESS NAME STATEMENT OF ABANDONMENTOriginal File No. 2014-0000735 The following person has Abandoned the use of the Fictitious Business Name(s): CAPITOLA SEASHELLS, 109 Capitola Ave. Capitola CA 95010.Ronald E. and Rosemary J. Morgan, 4351 Davis St. Santa Clara CA 95054.This business was conducted by a Married Couple./s/Rosemary J. MorganThe registrant commenced to transact business under the fictitious business name listed above on 3/22/99. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/24/17.2/28, 3/7, 3/14, 3/21

FICTITIOUS BUSINESS NAME STATEMENT OF ABANDONMENTOriginal File No. 2016-0001242 The following person has Abandoned the use of the Fic-titious Business Name(s): LENDGENUITY, 5401 Scotts Valley Dr. Scotts Valley CA 95066.RESMAC, INC., 6501 Congress Ave. Suite 240, Boca Ra-ton CA 33487.This business was conducted by a Corporation./s/Harvey Kopelowitz, ChairmanThe registrant commenced to transact business under the fictitious business name listed above on 7/2/16. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/16/17.2/28, 3/7, 3/14, 3/21

FICTITIOUS BUSINESS NAME STATEMENT OF ABANDONMENTOriginal File No. 2016-0000560 The following person has Abandoned the use of the Fic-titious Business Name(s): RESMAC, 5401 Scotts Valley Dr. Scotts Valley CA 95066.RESMAC, INC., 6501 Congress Ave. Suite 240, Boca Ra-ton CA 33487.This business was conducted by a Corporation./s/Harvey Kopelowitz, ChairmanThe registrant commenced to transact business under the fictitious business name listed above on 4/14/10. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/16/17.2/28, 3/7, 3/14, 3/21

NOTICE OF LIEN SALEJ.D. Mini Storage4180 Gross Road ExtensionCapitola, CA 95010(831)-462-1910Pursuant to Chapter 10, commencing with 21700 of the Business Professional Code, NOTICE IS HEREBY GIVEN, that J.D. Mini Storage will sell goods to the generaPublic by auction held at www.StorageTreasures.com by competitive bid commencing at 6:00AM, February 28th, 2017, and ending at 9:00AM, March 15th, 2017.TO SATISFY A LIEN FOR RENTS DUE AND UN-PAID GOODS TO BE SOLD CONSIST OF:The property described as General Household

Items & miscellaneous personal property con-tained in spaces rented by the following occupants:Occupant: Tina MackeyOccupant: Scott R. StevensPurchases must be made with cash or credit card only and paid for in person at the facility. All purchased goods are sold “as is.” Sale is subject to cancellation in the event of settlement between Landlord and ob-ligated party. For more details or to register go to: www.StorageTreasures.com. 2/28, 3/7

NOTICE OF LIEN SALENotice hereby given that the undersigned intends to sell the personal property described below to enforce a lien imposed on said property pursuant to Sections 21700-21716 of the Business & Professions code, Sec-tion 2328 of the UCC, Section 535 of the Penal Code and provisions of Civil Code.Notice is hereby given that the personal property of theOccupants will be sold to the public at 11:30am March 22, 2017.at 2636 17th Ave Santa Cruz CA to satisfy lien for rents and expenses due and unpaid. Goods to be sold consist of household items. ERIC MARTIN; STEPHENEY JOHNSON; G.P. WAKEFIELD; GARY ROEDER; CYNTHIA HASCH;STEPHEN PINEDO; ROBERT ALVAREZ; JENNIFER MUROTSUNE; CHRISTOPHER WILLIAM ROBERTS; ESTEBAN D. HERNANDEZ; RICHARD COTO; JOSHUA EN-GLEHART; LISA BLYMYER; STEVEN RONZANO; PAULA HARRIS;OSWALDO C.MARTINEZ; BRIAN ALEXANDER; MARIA DIAZ; KELLY GAR-NETT; KATHLEEN LAUCHER; LAURI HERNAN-DEZ; WILLIAM ANGEL; LINDA LEE HOFFMAN;JOHN CARDOZA AUCTIONEERBOND NUMBER 5860870(209-667-5797)Sutter’s Fort Self Storage2636 17TH AVENUESANTA CRUZ CA. 95065(831) 475-77162/28, 3/7

Abandoned PropertyNotice of Public Auction by A&A Auction Gallery on April 1,2017.Cal. Civ. Code 1988 of abandoned property located at 4200 Scotts Valley Drive, Scotts Valley Ca.95066Items include:Celestron-8 Telescope with standMusical Instruments: Saxophone,Horn,pianoMasonic Sword & PinsPellet & Air riflesRoll up deskAsst. Models and ToysRobo G RobotSigned Hannah Jetsons Lithograph & Asst. ArtLeather Couch, Chair & Ottoman and Misc. Items.Bond # 63002126Ph. (831)226-23213/7, 3/14



CA 95010.Donald Taylor, address same as business.This business is conducted by an Individual./s/Donald TaylorThe registrant commenced to transact business under the fictitious business name listed above on 3/1/17. This state-ment was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 3/1/17.3/7, 3/14, 3/21, 3/28

FICTITIOUS BUSINESS NAME STATEMENT - Refile with ChangeFile No. 17-0411 The following person(s) is/are doing business as: STEL-LARIA ENTERTAINMENT AND PRODUCTIONS, 102 South Morrissey Ave. #1, Santa Cruz CA 95062.Jeanette Bent, address same as business.This business is conducted by an Individual./s/Jeanette BentThe registrant commenced to transact business under the fictitious business name listed above on 1/2/13. This state-ment was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 3/1/17.3/7, 3/14, 3/21, 3/28

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0415 The following person(s) is/are doing business as: DEL BONTA CONSULTING INC, 395 Racquet Landing, Aptos CA 95003.Del Bonta Consulting Inc, address same as business.This business is conducted by a Corporation./s/Adrien T. Del BontaThe registrant commenced to transact business under the fictitious business name listed above on 1/1/17. This state-ment was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 3/1/17.3/7, 3/14, 3/21, 3/28

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0417 The following person(s) is/are doing business as: SKY GUIDE WINDOW CLEANING, 5740 Soquel Dr. Soquel CA 95073.Paul Torres, address same as business.This business is conducted by an Individual./s/Paul TorresThe registrant commenced to transact business under the fictitious business name listed above on 12/1/16. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 3/1/17.3/7, 3/14, 3/21, 3/28

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0425 The following person(s) is/are doing business as: FAST EDDY’S BILLIARDS, 4300 Capitola Rd. Capitola CA 95010.Kami Cady, 211 Florence Dr. Aptos CA 95003; Tamara Cady, 1700 Escalona Dr. Unit A, Santa Cruz CA 95060.This business is conducted by a Business Trust./s/Tamara Cady

FICTITIOUS BUSINESS NAME STATEMENT - Refile with ChangeFile No. 17-0297 The following person(s) is/are doing business as: GUT-TERPATROL & WINDOWSHINE, 123 Averitt St. Santa Cruz CA 95060.Gutterpatrol & Windowshine, Inc, address same as business.This business is conducted by a Corporation./s/Amanda S. BraneckiThe registrant commenced to transact business under the fictitious business name listed above on 1/30/13. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/13/17.3/7, 3/14, 3/21, 3/28

FICTITIOUS BUSINESS NAME STATEMENT - Refile with Change File No. 17-0311 The following person(s) is/are doing business as: 1. S.A.R. ENTERPRISES 2. SAR ENTERPRISES 3. SAR REAL ESTATE, 783 Rio Del Mar Blvd, Suite 23A, Aptos CA 95003.SAR Asset Management, Inc., address same as business.This business is conducted by a Corporation./s/Robert Ridino, PresidentThe registrant commenced to transact business under the fictitious business name listed above on 10/26/07. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/15/17.3/7, 3/14, 3/21, 3/28

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0329 The following person(s) is/are doing business as: UN-TIDALED, 219 Stockton Ave. Santa Cruz CA 95060.Laura A Aitken, address same as business.This business is conducted by an Individual./s/Laura A. AitkenThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/21/17.3/7, 3/14, 3/21, 3/28

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0364 The following person(s) is/are doing business as: HYP-NOTIC HATTRESS, 2270 Brommer St. Santa Cruz CA 95062.Dallas McKenzie, address same as business.This business is conducted by an Individual./s/Dallas McKenzieThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/23/17.3/7, 3/14, 3/21, 3/28

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0410 The following person(s) is/are doing business as: TAILORED CLEANING SOLUTIONS, 4415 Diamond St. #2, Capitola

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0241 The following person(s) is/are doing business as: BAT-TERIES + BULBS, 101 Mount Hermon Rd. Scotts Valley CA 95066.Energia Enterprises, Inc., 1050 Borregas Ave. #180, Sun-nyvale CA 94089.This business is conducted by a Corporation./s/Norma L. Milligin, PresidentThe registrant commenced to transact business under the fictitious business name listed above on 2/1/17. This state-ment was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/3/17.2/28, 3/7, 3/14, 3/21

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0265 The following person(s) is/are doing business as: ACNE & AGING SKIN CARE, 521 Capitola Ave. Suite A, Capitola CA 95010.Melissa Gutierrez, 425 Loma Prieta Dr. Aptos CA 95003.This business is conducted by an Individual./s/Melissa GutierrezThe registrant commenced to transact business under the fictitious business name listed above on 1/23/17. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/7/17.3/7, 3/14, 3/21, 3/28

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0279 The following person(s) is/are doing business as: 1. 429 ART COLLECTIVE 2. HAWTBOXXX STUDIO, 429 May Ave. Santa Cruz CA 95060.John D. Burkavage, 345 N. 3rd St. #5, San Jose CA 95112.This business is conducted by an Individual./s/John BurkavageThe registrant commenced to transact business under the fictitious business name listed above on 2/9/17. This state-ment was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/9/17.3/7, 3/14, 3/21, 3/28

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0281 The following person(s) is/are doing business as: CALIFOR-NIA CALIPERS, 7000 Soquel Ave. Santa Cruz CA 95062.Meagan R. Davis, 11946 Bideawee Way, Felton CA 95018; Jeremy E. Martin, 11946 Bideawee Way, Felton CA 95018.This business is conducted by a General Partnership./s/Meagan DavisThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/9/17.3/7, 3/14, 3/21, 3/28



SELL AT PUBLIC AUCTION TO HIGHEST BIDDER FOR CASH, CASHIER’S CHECK DRAWN ON A STATE OR NATIONAL BANK, A CHECK DRAWN BY A STATE OR FEDERAL CREDIT UNION, OR A CHECK DRAWN BY A STATE OR FEDERAL SAVINGS AND LOAN AS-SOCIATION, SAVINGS ASSOCIATION, OR SAVINGS BANK SPECIFIED IN SECTION 5102 OF THE FINAN-CIAL CODE AND AUTHORIZED TO DO BUSINESS IN THIS STATE: FRONT ENTRANCE (FACING OCEAN ST.), SANTA CRUZ COUNTY COURTHOUSE, 701 OCEAN STREET, SANTA CRUZ, 95060 all right, title and interest conveyed to and now held by it under said Deed of Trust in the property situated in said County and State described as: MORE FULLY DESCRIBED ON SAID DEED OF TRUST The street address and other common designation, if any, of the real property described above is purported to be: 222 MARTIN DRIVE APTOS, CAL-IFORNIA 95003 The undersigned Trustee disclaims any liability for any incorrectness of the street address and other common designation, if any, shown herein. Said sale will be held, but without covenant or warranty, express or implied, regarding title, possession, condition, or en-cumbrances, including fees, charges and expenses of the Trustee and of the trusts created by said Deed of Trust, to pay the remaining principal sums of the note(s) secured by said Deed of Trust. The total amount of the unpaid bal-ance of the obligation secured by the property to be sold and reasonable estimated costs, expenses and advances at the time of the initial publication of the Notice of Sale is: $402,965.42 If the Trustee is unable to convey title for any reason, the successful bidder’s sole and exclusive rem-edy shall be the return of monies paid to the Trustee, and the successful bidder shall have no further recourse. The beneficiary under said Deed of Trust heretofore executed and delivered to the undersigned a written Declaration of Default and Demand for Sale, and a written Notice of Default and Election to Sell. The undersigned caused said Notice of Default and Election to Sell to be recorded in the county where the real property is located. NOTICE TO POTENTIAL BIDDERS: If you are considering bidding on this property lien, you should understand that there are risks involved in bidding at a trustee auction. You will be bidding on a lien, not on the property itself. Placing the highest bid at a trustee auction does not automatically entitle you to free and clear ownership of the property. You should also be aware that the lien being auctioned off may be a junior lien. If you are the highest bidder at the auction, you are or may be responsible for paying off all liens senior to the lien being auctioned off, before you can receive clear title to the property. You are encouraged to investigate the existence, priority, and size of outstand-ing liens that may exist on this property by contacting the county recorder’s office or a title insurance company, ei-ther of which may charge you a fee for this information. If you consult either of these resources, you should be aware that the same lender may hold more than one mortgage or deed of trust on the property. NOTICE TO PROPERTY OWNER: The sale date shown on this notice of sale may be postponed one or more times by the mortgagee, benefi-ciary, trustee, or a court, pursuant to Section 2924g of the California Civil Code. The law requires that information about trustee sale postponements be made available to you and to the public, as a courtesy to those not present at the sale. If you wish to learn whether your sale date has been postponed, and, if applicable, the rescheduled time and date for the sale of this property, you may call (800) 280-2832 or visit this Internet Web site WWW.AUCTION.COM, using the file number assigned to this case 050839-CA. Information about postponements that are very short in duration or that occur close in time to the scheduled

The registrant commenced to transact business under the fictitious business name listed above on 3/1/17. This state-ment was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 3/2/17.3/7, 3/14, 3/21, 3/28

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0430 The following person(s) is/are doing business as: LOCAL JERK, 202 Forest Ave. Santa Cruz CA 95062.Emma Magelssen, address same as business.This business is conducted by an Individual./s/Emma MagelssenThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 3/2/17.3/7, 3/14, 3/21, 3/28

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0431 The following person(s) is/are doing business as: CAP-TAIN’S QUARTERS, 115 13th Ave. Santa Cruz CA 95062.Christopher J. Hackett, 8 Costa Del Sol, Henderson NV 89011; James K. Hackett, 900 N. Plymouth St. Santa Cruz CA 95060.This business is conducted by Copartners./s/James HackettThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 3/2/17.3/7, 3/14, 3/21, 3/28

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-0447 The following person(s) is/are doing business as: INTEG-RITY IMPROVEMENTS, 5425 Jigger Dr. Soquel CA 95073.Richard Philip Atkinson, address same as business.This business is conducted by an Individual./s/Richard Philip AtkinsonThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 3/6/17.3/7, 3/14, 3/21, 3/28

FICTITIOUS BUSINESS NAME STATEMENT OF ABANDONMENTOriginal File No. 2015-0001894 The following person has Abandoned the use of the Fictitious Business Name(s): BLUE WATER SEDANS & LIMOUSINES, 2510 Rosedale Ave. Soquel CA 95073.Jaboba, Inc., PO Box 730, Soquel CA 95073.This business was conducted by a Corporation./s/Traci Tompkins, PresidentThe registrant commenced to transact business under the fictitious business name listed above on 10/6/10. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 2/22/17.3/7, 3/14, 3/21, 3/28


SUPERIOR COURT OF CALIFORNIA, COUNTY OF SANTA CRUZ PETITION OF MARIA ELVIRA HERNANDEZ MARTINEZ for CHANGE OF NAME 17CV00062TO ALL INTERESTED PERSONS:1. Petitioner: MARIA ELVIRA HERNANDEZ MARTINEZ filed a petition with this court for a de-cree changing names as follows: PRESENT NAME(s): a. MA. ELVIRA HERNANDEZ MARTINEZb. MARIA E. HERNANDEZ MARTINEZc. ELVIRA REYNA HERNANDEZd. ELVIRA REYNAPROPOSED NAME(s): a. MARIA ELVIRA HERNANDEZ MARTINEZb. MARIA ELVIRA HERNANDEZ MARTINEZc. MARIA ELVIRA HERNANDEZ MARTINEZd. MARIA ELVIRA HERNANDEZ MARTINEZ2. THE COURT ORDERS that all persons interested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted. Any person objecting to the name changes described above must file a written objection that included the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARINGAPRIL 21, 2017, 8:30am, Dept. 4The address of the court is 701 Ocean St, Santa Cruz CA 95060.3. A copy of this Order to Show Cause shall be pub-lished at least once each week for four successive weeks prior to the date set for hearing on the petition in the following newspaper of general circulation, printed in this county: SANTA CRUZ RECORD.JUDGE OF THE SUPERIOR COURT DENINE J. GUYMarch 6, 2017Maria Elvira Hernandez Martinez106 Campbell St. Apt. 6Santa Cruz CA 95060831 316-84233/7, 3/14, 3/21, 3/28

T.S. No. 050839-CA APN: 042-232-06 NOTICE OF TRUSTEE’S SALE IMPORTANT NOTICE TO PROP-ERTY OWNER: YOU ARE IN DEFAULT UNDER A DEED OF TRUST, DATED 3/31/2010. UNLESS YOU TAKE ACTION TO PROTECT YOUR PROPERTY, IT MAY BE SOLD AT A PUBLIC SALE. IF YOU NEED AN EXPLANATION OF THE NATURE OF THE PRO-CEEDING AGAINST YOU, YOU SHOULD CONTACT A LAWYER On 4/5/2017 at 1:00 PM, CLEAR RECON CORP., as duly appointed trustee under and pursuant to Deed of Trust recorded 4/2/2010, as Instrument No. 2010-0012844, of Official Records in the office of the County Recorder of Santa Cruz County, State of CALIFORNIA executed by: BRIAN D. BOS AND GRACIELA RUIZ, HUSBAND AND WIFE, AS JOINT TENANTS WILL




sale may not immediately be reflected in the telephone information or on the Internet Web site. The best way to verify postponement information is to attend the sched-uled sale. FOR SALES INFORMATION: (800) 280-2832 CLEAR RECON CORP. 4375 Jutland Drive Suite 200 San Diego, California 921173/7, 3/14, 3/21

NOTICE OF TRUSTEE’S SALET.S. No. 14-32339 APN: 007-071-03YOU ARE IN DEFAULT UNDER A DEED OF TRUST DATED 7/21/2003. UNLESS YOU TAKE ACTION TO PROTECT YOUR PROPERTY, IT MAY BE SOLD AT A PUBLIC SALE. IF YOU NEED AN EXPLANATION OF THE NATURE OF THE PRO-CEEDING AGAINST YOU, YOU SHOULD CON-TACT A LAWYER.A public auction sale to the highest bidder for cash, cash-ier’s check drawn on a state or national bank, check drawn by a state or federal credit union, or a check drawn by a state or federal savings and loan association, or savings association, or savings bank specified in Section 5102 of the Financial Code and authorized to do business in this state will be held by the duly appointed trustee as shown below, of all right, title, and interest conveyed to and now held by the trustee in the hereinafter described property under and pursuant to a Deed of Trust described below. The sale will be made, but without covenant or warranty, expressed or implied, regarding title, possession, or en-cumbrances, to pay the remaining principal sum of the note(s) secured by the Deed of Trust, with interest and late charges thereon, as provided in the note(s), advances, un-der the terms of the Deed of Trust, interest thereon, fees, charges and expenses of the Trustee for the total amount (at the time of the initial publication of the Notice of Sale) reasonably estimated to be set forth below. The amount may be greater on the day of sale.Trustor: TODD B CRITCHFIELD AND DONNA Y BERONIA, HUSBAND AND WIFE AS JOINT TEN-ANTSDuly Appointed Trustee: LAW OFFICES OF LES ZIEVE Deed of Trust recorded 7/28/2003 as Instrument No. 2003-0073949 in book --, page -- of Official Records in the office of the Recorder of Santa Cruz County, Cal-ifornia, Date of Sale:4/5/2017 at 1:00 PMPlace of Sale: Front Entrance (facing Ocean St.), Santa Cruz County Courthouse, 701 Ocean Street, Santa Cruz, CA 95060Estimated amount of unpaid balance and other charges: $334,831.55Note: Because the Beneficiary reserves the right to bid less than the total debt owed, it is possible that at the time of the sale the opening bid may be less than the total debt owed.Street Address or other common designation of real prop-erty: 918 3RD ST C SANTA CRUZ, CALIFOR-NIA 95060Described as follows: As more fully described on said Deed of TrustA.P.N #.: 007-071-03The undersigned Trustee disclaims any liability for any incorrectness of the street address or other common des-ignation, if any, shown above. If no street address or other common designation is shown, directions to the location of the property may be obtained by sending a written re-quest to the beneficiary within 10 days of the date of first publication of this Notice of Sale.NOTICE TO POTENTIAL BIDDERS: If you are con-

sidering bidding on this property lien, you should under-stand that there are risks involved in bidding at a trustee auction. You will be bidding on a lien, not on the property itself. Placing the highest bid at a trustee auction does not automatically entitle you to free and clear ownership of the property. You should also be aware that the lien being auctioned off may be a junior lien. If you are the highest bidder at the auction, you are or may be responsible for paying off all liens senior to the lien being auctioned off, before you can receive clear title to the property. You are encouraged to investigate the existence, priority, and size of outstanding liens that may exist on this property by contacting the county recorder’s office or a title insurance company, either of which may charge you a fee for this information. If you consult either of these resources, you should be aware that the same lender may hold more than one mortgage or deed of trust on the property. NOTICE TO PROPERTY OWNER: The sale date shown on this notice of sale may be postponed one or more times by the mortgagee, beneficiary, trustee, or a court, pursuant to Section 2924g of the California Civil Code. The law requires that information about trustee sale postponements be made available to you and to the public, as a courtesy to those not present at the sale. If you wish to learn whether your sale date has been postponed, and, if applicable, the rescheduled time and date for the sale of this property, you may call (800) 280-2832 or visit this Internet Web site www.auction.com, using the file number assigned to this case 14-32339. Information about post-ponements that are very short in duration or that occur close in time to the scheduled sale may not immediately be reflected in the telephone information or on the Internet Web site. The best way to verify postponement informa-tion is to attend the scheduled sale.Dated: 2/27/2017 LAW OFFICES OF LES ZIEVE, as Trustee 30 Corporate Park, Suite 450Irvine, CA 92606For Non-Automated Sale Information, call: (714) 848-7920 For Sale Information: (800) 280-2832 www.auc-tion.comAshley Walker, Trustee Sale AssistantTHIS FIRM IS ATTEMPTING TO COLLECT A DEBT AND ANY INFORMATION WE OBTAINED WILL BE USED FOR THAT PURPOSE. EPP 21631 3/7, 3/14, 3/21/17

TSG No.: 8680636 TS No.: CA1600276337 FHA/VA/PMI No.: APN: 067-601-02 Property Address: 25 KITE HILL ROAD SANTA CRUZ, CA 95060 NOTICE OF TRUSTEE’S SALE YOU ARE IN DEFAULT UNDER A DEED OF TRUST, DATED 09/29/2011. UNLESS YOU TAKE ACTION TO PROTECT YOUR PROPERTY, IT MAY BE SOLD AT A PUBLIC SALE. IF YOU NEED AN EXPLANATION OF THE NATURE OF THE PRO-CEEDING AGAINST YOU, YOU SHOULD CONTACT A LAWYER. On 03/20/2017 at 01:45 P.M., First American Title Insurance Company, as duly appointed Trustee under and pursuant to Deed of Trust recorded 10/05/2011, as Instrument No. 2011-0040641, in book , page , , of Official Records in the office of the County Recorder of SANTA CRUZ County, State of California. Executed by: YELBA MANASEK, TRUSTEE OF THE 2001 REVOCALBE LIV-ING TRUST, WILL SELL AT PUBLIC AUCTION TO HIGHEST BIDDER FOR CASH, CASHIER’S CHECK/CASH EQUIVALENT or other form of payment autho-rized by 2924h(b), (Payable at time of sale in lawful money of the United States) At the courtyard steps to the Santa Cruz County Courthouse, 701 Ocean Street, Santa Cruz, CA 95060 All right, title and interest conveyed to and now held by it under said Deed of Trust in the property situated in said County and State described as: AS MORE FULLY

DESCRIBED IN THE ABOVE MENTIONED DEED OF TRUST APN# 067-601-02 The street address and other common designation, if any, of the real property described above is purported to be: 25 KITE HILL ROAD , SANTA CRUZ, CA 95060 The undersigned Trustee disclaims any liability for any incorrectness of the street address and other common designation, if any, shown herein. Said sale will be made, but without covenant or warranty, expressed or implied, regarding title, possession, or encumbrances, to pay the remaining principal sum of the note(s) secured by said Deed of Trust, with interest thereon, as provided in said note(s), advances, under the terms of said Deed of Trust, fees, charges and expenses of the Trustee and of the trusts created by said Deed of Trust. The total amount of the unpaid balance of the obligation secured by the prop-erty to be sold and reasonable estimated costs, expenses and advances at the time of the initial publication of the Notice of Sale is $549,308.48. The beneficiary under said Deed of Trust has deposited all documents evidencing the obligations secured by the Deed of Trust and has declared all sums secured thereby immediately due and payable, and has caused a written Notice of Default and Election to Sell to be executed. The undersigned caused said No-tice of Default and Election to Sell to be recorded in the County where the real property is located. NOTICE TO POTENTIAL BIDDERS: If you are considering bidding on this property lien, you should understand that there are risks involved in bidding at a trustee auction. You will be bidding on a lien, not on the property itself. Placing the highest bid at a trustee auction does not automatically entitle you to free and clear ownership of the property. You should also be aware that the lien being auctioned off may be a junior lien. If you are the highest bidder at the auction, you are or may be responsible for paying off all liens senior to the lien being auctioned off, before you can receive clear title to the property. You are encouraged to investigate the existence, priority, and size of outstand-ing liens that may exist on this property by contacting the county recorder’s office or a title insurance company, ei-ther of which may charge you a fee for this information. If you consult either of these resources, you should be aware that the same lender may hold more than one mortgage or deed of trust on the property. NOTICE TO PROPERTY OWNER: The sale date shown on this notice of sale may be postponed one or more times by the mortgagee, bene-ficiary, trustee, or a court, pursuant to Section 2924g of the California Civil Code. The law requires that information about trustee sale postponements be made available to you and to the public, as a courtesy to those not present at the sale. If you wish to learn whether your sale date has been postponed, and if applicable, the rescheduled time and date for the sale of this property, you may call (916)939-0772 or visit this Internet Web http://search.nationwide-posting.com/propertySearchTerms.aspx, using the file number assigned to this case CA1600276337 Information about postponements that are very short in duration or that occur close in time to the scheduled sale may not im-mediately be reflected in the telephone information or on the Internet Web site. The best way to verify postponement information is to attend the scheduled sale. If the sale is set aside for any reason, the Purchaser at the sale shall be entitled only to a return of the deposit paid. The Purchaser shall have no further recourse against the Mortgagor, the Mortgagee or the Mortgagee’s attorney. Date: First Ameri-can Title Insurance Company 1500 Solana Blvd Bldg 6 Ste 6100 Westlake, TX 76262 First American Title Insurance Company MAY BE ACTING AS A DEBT COLLECTOR ATTEMPTING TO COLLECT A DEBT. ANY INFOR-MATION OBTAINED MAY BE USED FOR THAT PUR-POSE FOR TRUSTEES SALE INFORMATION PLEASE CALL (916)939-0772NPP0301791 To: SANTA CRUZ RECORD 02/28/2017, 03/07/2017, 03/14/2017


Current Caststhis month’s podcast roundup

Social Zoom FactorSocial Zoom Factor covers social media best practices and trends, experiential branding, digital marketing and more for business owners. It’s hosted by Pam Moore, founder and CEO of Marketing Nutz and one of Forbes’ Top 10 Social Media Power Influencers, whose balance of human insights and keen business and marketing savvy make her one of the standout marketing podcasters. In addition to providing tips about in-dustry trends and the technology driving them, Moore gives listeners actionable tips and to-do’s that can be applied to busi-nesses of any size. Recommended for business owners ready to get serious about their digital marketing.

Recommended Episodes:• How to Prioritize Social Networks for Your Business• Future of Social Media Report• Blogging for Business: 10 Foundational Requirements

for Success

This old MarketingOn This Old Marketing, content marketing guru Joe Pulizzi and content marketing strategist, author and speaker Robert Rose delve into the history and current practices of using sto-rytelling to promote your brand or business. The two indus-try veterans bring a valuable inside perspective to the grow-ing content marketing trend, and their wealth of experience working with small businesses and major brands alike makes the hour-long show interesting to business owners of all types. The hosts cover a diverse range of topics and case studies and the fun banter and casual tone makes This Old Marketing one of the standout marketing podcasts.

Recommended Episodes:• 2017 Content Marketing Predictions• How Brands Could Inherit the Web• Content Marketing Now Scientifically Proven

Starve the DoubtsA chatty podcast in the spirit of the television show, The View, Starve the Doubts covers business, personal well-be-ing and professional development. The easy banter, fun ap-

proach and conversational feel make this one an easy listen. The guests, who have included Gary Vaynerchuk, Simon Sinek, peanut butter and jelly sandwich-making experts, an NFL player and more, empower and inspire listeners by taking a turn on the “hot seat” and sharing challenges and obstacles they’ve faced and overcome on their way to success. The show’s host, Jared Easley, asks well-researched questions of his guests and pulls up obscure background information that had one guest asking, “Are you stalking me?” At the heart of the podcast is a vision to help listen-ers live their best life and do their best work—to starve the doubts.

Recommended Episodes:• What am I Good at and Why Does it Matter?• Gary Vaynerchuk Interview• Leaders Eat Last with Simon Sinek

Ask gary VeeGary Vaynerchuk, or Gary Vee, as he’s known, isn’t for ev-eryone. He’s cocky, opinionated and intolerant of people who make excuses. His always-hustle ethos romanticizes the startup lifestyle of no sleep and constant work. On the flip side, Gary Vee is entertaining, insightful and, in his best mo-ments, downright caring and compassionate—a tough love mentor who inspires millions. He desperately wants you to achieve success and is there to answer your questions, moti-vate you and keep you hustling when you’re out of steam. A wildly successful entrepreneur himself, he has the experience to back up his Internet rockstar status. Vaynerchuk’s Ask Gary Vee podcast is an offshoot of his popular Ask Gary Vee video show on YouTube.

Recommended Episodes:• Advice to My Younger Self, Success Metrics & Overcom-

ing The Past• People Who Take Advantage of Others & Businesses On

My Blacklist• How to Deal with Haters & People Who Don’t Keep

their Word n

Current Casts are compiled monthly by Cat Johnson.


CUSTOM AUTO REPAIRArea: Santa Cruz County County: Santa Cruz City: Scotts Valley Price: $199,000Adjusted Net: $108,000+ Revenue: $1,049,514 4X4 and More in Scotts Valley has been in business for over 25 years. In addition to cus-tom 4X4 modifications and repairs, they also provide routine car repairs and maintenance for a steady stream of loyal customers in Santa Cruz County and beyond. Owner will-ing to train as needed. Office Non-Disclosure Agreement and Buyers Profile required from buyers. PLEASE CALL OR EMAIL REX WALTERS, BROKER. COAST BUSINESS BROKERAGE. 831-685-8866. [email protected] BRE # 01841628

PREMIUM COFFEE DISTRIBUTORArea: San Francisco Bay Area County: None Given City: None Given Price: $198,000 Adjusted Net: $61,914 Revenue: $425,819 Please Note: An offer has been accepted and escrow opened. Backup offers only at this point. Substantial Price Reduction A lead-ing distributor of branded premium Italian espresso, coffee, tea and cocoa for offices and restaurants in the San Francisco Bay Area. Office Non-Disclosure Agreement and Buy-ers Profile required from buyers. PLEASE CALL OR EMAIL KEN JOHNSON. COAST BUSINESS BROKERAGE. 408-799-2117 OR 831-685-8866. [email protected]. BRE # 01905767

BEAUTIFUL COFFEE HOUSE AND WINE BARArea: Santa Cruz Area County: Santa Cruz City: Capitola Price: $225,000+ InvAdjusted Net: $70,000 Revenue: $407,000 Zizzo’s Coffee House And Wine Bar for sale in Capitola. Provides gourmet coffee and pastries in the morning, wine and tapas in the evening. Over $100,000 invested in remodel makes this one of the favorite go-to spots in the area. Attention to detail shines through in every aspect. Live music. Office Non-Disclosure Agreement and Buyers Profile re-quired from buyers. PLEASE CALL OR EMAIL

REX WALTERS, BROKER. COAST BUSINESS BROKERAGE. 831-685-8866. [email protected] BRE # 01841628

WINE TOURS SHUTTLES WEDDINGS TRANSPORTATIONArea: Santa Cruz County County: Santa Cruz City: None Given Price: $760,000Adjusted Net: $295,000 Revenue: $825,000 Santa Cruz area business does quite well, and has grown steadily over the past five years. Business can be home-based, if desired, or buyer can work from an already established office. Price includes the company’s 11 Ford, Chevy, Toyota vans, and two Teslas. Office Non-Disclosure Agreement and Buyers Profile required from buyers. PLEASE CALL OR EMAIL REX WALTERS, BROKER. COAST BUSINESS BROKERAGE. 831-685-8866. [email protected] BRE # 01841628

BREWERY AND PUBArea: Santa Cruz County County: Santa Cruz City: None Given Price: $2,500,000Adjusted Net: Call Revenue: $720,000 Excellent, established, and fully expansion-ready brewery in Santa Cruz area. Suitable for purchase or acquisition. Current master brewer wiling to stay involved for up to a year, by mutual arrange-ment. This can be a good target acquisition for a larger company wishing to gain a foothold. Office Non-Disclosure Agreement and Buyers Profile re-quired from buyers. PLEASE CALL OR EMAIL REX WALTERS, BROKER. COAST BUSINESS BROKERAGE. 831-685-8866. [email protected] BRE # 01841628

SANTA CRUZ CAR WASH & GAS STATION WITH REAL ESTATEArea: Santa Cruz Area County: Santa Cruz City: Santa Cruz Price: $4,950,000Adjusted Net: $600,000+ Revenue: $1,700,000 Cruz Car Wash is in a Great Santa Cruz location area near major shopping, this coastal Monte-rey Bay area full service car wash & gas services

clients from Monterey, San Benito, Santa Clara, and Santa Cruz counties. All equipment and facilities have been professionally maintained and upgraded. Office Non-Disclosure Agreement and Buyers Profile required from buyers. PLEASE CALL OR EMAIL REX WALTERS, BROKER. COAST BUSINESS BROKERAGE. 831-685-8866. [email protected] BRE # 01841628

RESTAURANT AND BAR WITH CATERING SERVICEArea: Santa Cruz Area County: Santa Cruz City: Santa Cruz Price: $395,000Adjusted Net: $202,331 Revenue: $1,408,827 PRICE REDUCED! Restaurant, bar and cater-ing business for sale. Private wine cellar for small groups. Separate full bar area and live entertain-ment lounge. Full service kitchen equipped with two southbend stacked brick pizza ovens. Spacious walk in cooler. $395k plus estimated inventory $15k. Office Non-Disclosure Agreement and Buy-ers Profile required from buyers. PLEASE CALL OR EMAIL SYLVIA REYES. COAST BUSINESS BROKERAGE. 831-566-2733 OR 831-685-8866. [email protected]. BRE # 01750151

JEWELRY AND GIFT STORE DOWNTOWN AREAArea: Santa Cruz County: Santa Cruz City: Santa Cruz Price: $25,000 + Inventory Adjusted Net: $50,000 Revenue: $117,000 Located in Historical Downtown Santa Cruz! Santa Cruz Jewelry and Gift Store is a well-established retail store with great name recognition, affordable rent and regular clientele. This can be your oppor-tunity to live and work in Santa Cruz, one of Cal-ifornia’s most desirable coastal areas. They carry lines such as the exquisite “Firefly”. Current owner is ready and motivated to sell. Own your own little shop (450 approx. square feet) and start living the good life now! Per city, rent might be increased to market rate. Seller states rate is already at or close to market rate. Office Non-Disclosure Agreement and Buyers Profile required. . Office Non-Disclo-sure Agreement and Buyers Profile required from buyers. PLEASE CALL OR EMAIL SYLVIA REYES. COAST BUSINESS BROKERAGE. 831-566-2733 OR 831-685-8866. [email protected]. BRE # 01750151


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Over 20 years experience helping Santa Cruz County! Tracking the Numbers This Week Y-T-D 2017 Y-T-D 2016

Grant Deeds - Santa Cruz Co . . . . . . . . . . . . . . .64 . . . . . . . . . . . 393 . . . . . . . . . . 340Grant Deeds - Monterey Co . . . . . . . . . . . . . . . .92 . . . . . . . . . . . .616 . . . . . . . . . . 599Grant Deeds - San Benito Co . . . . . . . . . . . . . . .29 . . . . . . . . . . . 158 . . . . . . . . . . 153Notices of Default - Santa Cruz . . . . . . . . . . . . . . 7 . . . . . . . . . . . . .48 . . . . . . . . . . . 40Notices of Default - Monterey Co . . . . . . . . . . .10 . . . . . . . . . . . . .67 . . . . . . . . . . . 93Notices of Default - San Benito Co . . . . . . . . . . . 1 . . . . . . . . . . . . . .6 . . . . . . . . . . . 12Foreclosures - Santa Cruz Co . . . . . . . . . . . . . . . 3 . . . . . . . . . . . . .30 . . . . . . . . . . . 44Foreclosures - Monterey Co . . . . . . . . . . . . . . . . . 6 . . . . . . . . . . . . .57 . . . . . . . . . . . 93Foreclosures - San Benito Co . . . . . . . . . . . . . . . 1 . . . . . . . . . . . . . .9 . . . . . . . . . . 12Trustee Deeds - Santa Cruz Co . . . . . . . . . . . . . . 0 . . . . . . . . . . . . . .8 . . . . . . . . . . . 11Trustee Deeds - Monterey Co . . . . . . . . . . . . . . . . 3 . . . . . . . . . . . . .25 . . . . . . . . . . . 45Trustee Deeds - San Benito Co . . . . . . . . . . . . . . 0 . . . . . . . . . . . . . .1 . . . . . . . . . . . . 7Business Filings - Santa Cruz . . . . . . . . . . . . . .38 . . . . . . . . . . . 230 . . . . . . . . . . 291

Businesses in escrowSellerBuyerBusinessEscrow Holder

Salinas Valley Liquor Inc. Bahio Inc. 25 E. Laurel Dr., Salinas William H. Dunn

Ryan M. Llorin Duckworth Inc. 1291 10th Street, Monterey Hudson Martin Ferrante Street Witten & De Maria PC

A.B.c. license TransfersApplicant - BuyerTransferor - SellerLocation of LicenseEscrow Holder (if available)

Diana Adams Lisa Ramos & Sam Arno Salinas Valley Pro Squad Ronald Parravano 3/5/2017

Peter & Carol Bruno Discovery Charters Inc. Randy’s Fishing Trips Ronald Parravano 3/15/2017

commercial leases

1850 41st Ave, Suite 103, Capitola$2,485 Per Month 1,178 SF suite in multi-tenant office building, lo-cated at a signalized intersection across the street from the Capitola Mall.

Periodical Postage PAID

Santa Cruz, CASANTA CRUZ RECORD291A Water Street • Santa Cruz, CA 95060

Volunteers NeededI-You Venture’s Friendly Visitor Program

For Residents in Care Facilities

Everyone smiles when those in skilled nursing facilities receive a visit from a friend! I-You Venture helps connect residents of care facilities to the community, as many of the men and women in these facilities never have a visitor from anyone they knew in their prior lives. Our volunteers help the residents to overcome the isolation and loneliness they feel when they enter a care facility throughour Friendly Visitor Program.

I-You Venture volunteers are involved in a broad range of activities including arts, crafts, music therapy, board games or reading, to the quiet intimacy of one to one visits. This is a tremendously rewarding visit for all involved. Volunteers benefit by sharing the experiences of others, while building caring relationships!

For further information contact I-You Venture, Family Service Agency of the Central Coast, (www.fsa-cc.org), 831-459-8917, Ext 205, or [email protected]

Family Service Agency of the Central CoastI-You Venture ProgramNancy Cleveland, Program CoordinatorPhone: 459-8917 ext. 205Email: [email protected]

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