santa claus – an essential figure in the business of creating joy
TRANSCRIPT
Santa Claus – an essential figure in the business of creating joy
The real Santa lives in Lapland, Finland
Santa Claus is well-known all around the globe
Santa Claus is searching for partners
• Santa Claus is already supported by nearly a hundred different companies, which use the common Santa Claus brand in their individual marketing
http://www.santaclausworld.fi
Santa Claus Foundation – operation model
Licence holders • Partners
Santa Claus World Ltd.Board of DirectorsManaging DirectorOffice
Immaterial rightsBrandingLicensing
Licence fees
Santa Claus Foundation
Board of Directors Board Secretary
Charity
Founding corporations • Support organisations • Donators
Joint marketing chargesDonations
Special endowment
Share capital
Licences
Dividends
Children
Benefits of the partnership
• Strategic competitive advantage
• Savings in marketing costs• Right to take advantage of a
proven brand and its identities
• Business opportunities in Santa´s network
• New web location for conducting business
• Positive image
Strategic competitive advantage
• Santa´s partners have an unique opportunity to use the Santa Claus brand and its identities in product development and marketing
Savings in marketing costs• Ready-made brand
- brand logos- picture gallery- stories and legends- already existing brand awareness
Brand logos
Figure gallery
Stories and legends
Right to use brand identities of Santa Claus
• Marking products and services with an Emblem of Good Will
• Complete visual outlook for packaging
• Possibility to utilize the charity clause
Advantage in Santa´s internal market
• Direct selling to the whole network
• Networking with partner companies
• Marketing database available for partners
New web location for conducting business
www.poptori.fi/helpers/rom – right to add a link directing to your website– possibility to build your own content
Positive image
• Social esteem• Every year Santa with his
parters give the Gift of Santa to the children of the world
• Concept for a company's charity policy
Being a partner of Santa Claus Foundation is an
investmentINPUT:
• Onetime membership fee
and
• Annual license fee
or
• Annual royalty fee: percentage based on sales of your Santa Claus products
BENEFITS:
• Strategic competitive advantage• Synergy with partner network• Social esteem• Goodwill values• Savings in costs• Right to use visual outlook of the brand• Access and possibility to provide
content to the Santa Claus portal• Possibility to conduct business with
the network• Additional sales attained through
the Santa Claus brand
Santa’s greeting card series
The Official Music Spreads Joy of Christmas Everywhere!
www.poptori.fi/SC
Other contents from Santaclausland Finland
• Classical series www.poptori.fi/vivaldi
• Education www.poptori.fi/dog
• Documentaries www.poptori.fi/NW
• Ethnic www.poptori.fi/shaman
www.poptori.fi/midem/2010
• Thank You!