santa barbara county - mark gaskell farm advisorcesantabarbara.ucdavis.edu/files/75262.pdf · 2005....
TRANSCRIPT
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University of California
Cooperative Extension
Mark GaskellFarm Advisor
Results of Trials with Southern Highbush Blueberry Varieties in Santa Barbara and
San Luis Obispo Counties
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Mark GaskellFarm Advisor, UCCE – Santa Maria
Results of Trials with Southern HighbushBlueberry Varieties in Santa Barbara and
San Luis Obispo Counties
University of California
Cooperative Extension
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Overview
Off-season blueberry production and marketing
Market histories – price trends Types of pack by period Sources by period - domestic vs importTarget market windowCharacteristics and performance of SHBblueberry varieties
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t3 Year Average Wholesale Fresh Blueberry Prices
L.A. Terminal Market 1998 - 2000
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CH NZ CD ARG
2000 Wholesale Fresh Blueberry PricesL.A. Terminal Market
Imported Fruit
CD – 12 / 1 pt
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FL CA GA OR
2000 Wholesale Fresh Blueberry PricesL.A. Terminal Market
Domestic Sources
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$ pe
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at3 Year Average Wholesale Fresh Blueberry Prices
L.A. Terminal Market 1998 -2000
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Fresh Blueberry Shipping Points (L.A.)
? Michigan, Washington
Georgia
ArgentinaTexas
CanadaCalifornia
OregonFlorida
New JerseyNew Zealand
ArkansasChile
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Fresh Blueberry Packs
? ? 2 / 2 ¼ lb12 / 6 oz12 / 160 gm
? ? 4 / 1 qt12 / 4.4 oz12 / 12 oz12 / 3.5 oz12 / 175 gm12 / 125 gm
12 units “flats” or “trays”
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Fresh Blueberry Size Classification
1 cup = 140 grams of berries
190-250 berries / cupSmall
130-189 berries / cupMedium
90-129 berries / cupLarge
< 90 / cupExtra Large
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3 - year Average Wholesale Prices for Fresh BlueberriesL.A. Terminal Market 1998 - 2000
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1 Jan
1 Feb
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$ pe
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at
0
20
40
60
80
100
120
140
Yiel
d (g
ram
s pe
r pl
ant)
Price Sharpblue
California Fresh Blueberry Market Windows
San Diego Co. 2001 Season
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XXXXXXXXXXXXXXXXXXXXXXXGeorgia Gem
XXXXXXXXXXXXXXXXXONeal
XXXXXXXXXXXXXXXXXXXXMisty
XXXXXXXXXXXXXXXXJubilee
XXXXXXXXXXXXXXXXXXXXXMarimba
XXXXXXXXXXXXXXXXXXXXSouth Moon
XXXXXXXXXXXXXXXXBlue Crisp
XXXXXXXXXXXXXXXXXXXXSharpblue
XXXXXXXXXXXXXXXXXXXXEmerald
XXXXXXXXXXXXXXXXXGulf Coast
XXXXXXXXXXXXXXXXXSanta Fe
XXXXXXXXXXXXXXXXXStar
XXXXXXXXXXXXXXXXXXXSaphireXXXXXXXXXXXXXXXXXXXXXJewell
5/28-6/35/20-275/13-195/5-124/28-5/44/20-274/12-4/19
Southern Highbush Blueberry Ripening Periods - Florida
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Fresh Blueberry Wholesale Prices Los Angeles Terminal Market - 2003
0
2
4
6
8
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12
14
16
1-Jan
31-J
an2-
Mar1-A
pr1-M
ay31
-May
30-J
un30
-Jul
29-A
ug28
-Sep
28-O
ct27
-Nov
27-D
ecW
hole
sale
Pri
ce ($
/lb)
HighLow
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Fresh Blueberry Wholesale Prices Los Angeles Terminal Market - 2002
0
2
4
6
8
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12
14
161-J
an31
-Jan
2-Mar
1-Apr
1-May
31-M
ay30
-Jun
30-Ju
l29
-Aug
28-S
ep28
-Oct
27-N
ov27
-Dec
Who
lesa
le P
rice
($/lb
)
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Weekly Yield for Selected Southern Highbush Blueberry VarietiesCayucos, CA - 2003 Season
0
100
200
300
400
500
600
2/28 3/10 3/20 3/30 4/9 4/19 4/29 5/9 5/19 5/29
Harvest Date
Mar
keta
ble
Yiel
d (g
ram
s / p
lant
)
Sharpblue
Marimba
Gulf coast
Georgia Gem
Cape Fear
Planted 1997 / 98
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Weekly Yield of Selected Southern Highbush Blueberry Varieties Cayucos, CA - 2003 season
0
50
100
150
200
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450
2/28 3/20 4/9 4/29 5/19 6/8
Month / Day
Yiel
d (g
ram
s / p
lant
)
MistyO'NealSouthmoonStarBlue Ridge
planted 1999 / 2000
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Weekly Yield of Selected SHB BlueberriesCayucos, CA - 2003 Season
0
50
100
150
200
250
300
350
400
450
2/28 3/20 4/9 4/29 5/19 6/8Month / Day
Mar
keta
ble
Yiel
d (g
ram
s /p
lant
)
Blue Crisp
Blue Ridge
Emerald
Jewell
Millenia
Santa Fe
Windsor
Planted 2002
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Weekly Fresh Blueberry Yield Carpinteria, CA - 2003 season
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50
100
150
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300
2/28 3/15 3/30 4/14 4/29 5/14 5/29 6/13
Month / Day
Yiel
d (g
ram
s /p
lant
)BiloxiBlue CrispCape FearCooperEmeraldGeorgia GemGulf CoastJewellJubileeMarimbaMistyO'NealOzarkblueReveilleSampsonSanta FeSharpblueSouthmoonStarSunshineblue
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Weekly Yield of Selected SHB Blueberry Varieties Carpinteria, CA - 2003
0
50
100
150
200
250
300
3/10 3/30 4/19 5/9 5/29 6/18 7/8Month / Day
Mar
keta
ble
Yiel
d (g
ram
s / p
lant
)BiloxiBlue CrispEmeraldGulf CoastJewellMistySanta FeSharpblueSouthmoonStarSunshineblue
Planted 2001
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NTNTMillenia? promising NTBiloxi
NT?Windsormid, lowpromising +Marimba
Wannabe
Sunshine Blue
Star
Southmoon
Sharpblue
Santa Fe
Sampson
Reveille
Ozarkblue
O'Neal
Misty
Variety
low ?
low ?
promising
promising
promising
? low
late, high chill
late, high chill
late / high chill
? promising
?
Cayucos
? mid, low
promising
promising
mid, average
promising +
late, high chill
late, high chill
promising
Carpinteria
?
?
mid, average
mid, average
?
late, high chill
late, high chill
mid, average
?
Cayucos CarpinteriaVariety
Magnolia
PromisingJubilee
PromisingJewell
promisingGulf Coast
promisingGeorgia Gem
Emerald
late, high chillDuplin
Late, high chillCooper
Late, high chillCape Fear
?Blue Ridge
promisingBlue Crisp
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Weekly Fruit Size of Selected SHB Blueberry VarietiesCarpinteria, CA - 2003 season
0
0.5
1
1.5
2
2.5
3
2/28 3/30 4/29 5/29 6/28Month / Day
Wei
ght /
frui
t (gr
ams)
EmeraldGulf CoastJewellMistySharpblueSouthmoonStarSunshineblue
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Fresh Blueberry Wholesale Prices Los Angeles Terminal Market - 2002
02468
10121416
1-Jan
31-Jan
2-Mar
1-Apr1-M
ay31-M
ay30-J
un30-J
ul29-A
ug28-S
ep28-O
ct27-N
ov27-D
ec
Who
lesa
le P
rice
($/lb
)
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Guidelines for off-season fresh blueberries in coastal growing areas
Market best before mid-June or aftermid September
Earliness is key – variety selection is critical ++ Sharpblue, + Misty, + Emerald,++ Jewell, Biloxi?, Saphire?, others ?
Close attention to cultural practices
Chill hours vs frost threat
Fall market options ?September > November
Sharpblue plus pruning ?
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Price Histories
http://mis.ifas.ufl.edu/~market/market.htmlhttp://www.ams.usda.gov/fv/mktnews.html
Fruit and Vegetable Market NewsUSDA – AMS Customer Service Centerone-stop shopping (559) 487-5178 or(800) 487-8796; FAX: (559) 487-5199.
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Fred Teensma, Officer-In-ChargeFruit and Vegetable Market News ServiceUSDA, Agricultural Marketing Service1301 Clay Street, Room 520-NOakland, CA 94612-5217Phone: (510) 637-1815; FAX: (510) 637-1851
E-mail: [email protected]
Jim Valladares, Officer-In-ChargeFruit and Vegetable Market News ServiceUSDA, Agricultural Marketing Service1320 E. Olympic Boulevard, Suite 212Los Angeles, CA 90021-1907Phone: (213) 894-3077; FAX: (231) 894-2898E-mail: [email protected]