sandymountsolicitors
DESCRIPTION
Sandymount Solicitors Group - Overview of Online Marketing and Social MediaTRANSCRIPT
![Page 1: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/1.jpg)
Web Strategy and Digital Marketing
Sandymount Solicitors Group
![Page 2: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/2.jpg)
www.slideshare.net/kfeighery/SandymountSolicitors
![Page 3: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/3.jpg)
Overview
• Overview of Online Marketing• Content Marketing and Managing “Findability”• Search Case Studies• Blogging Platforms • LinkedIn• Twitter
![Page 4: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/4.jpg)
Key Online Marketing Tactics
• Content & Inbound Marketing – Website, blog, partnership sites etc…
• Social Marketing– Twitter, LinkinedIn, Facebook, YouTube
• Pay Per Click Advertising (PPC)– Google Ads
• Search Engine Optimisation (SEO)– Structured & Planned Content, Links
• Email Marketing– Email Service Providers, Valuable Content
• Measurement and Analytics– Clear Objectives and Benchmarks
![Page 5: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/5.jpg)
Snap Shot of Social Media
![Page 6: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/6.jpg)
Social Media Landscape
![Page 7: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/7.jpg)
Search: How to be Found
![Page 8: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/8.jpg)
Search
![Page 9: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/9.jpg)
Location Specific Search
![Page 10: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/10.jpg)
Local Search
![Page 11: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/11.jpg)
Organic Findability = Inbound Marketing
![Page 12: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/12.jpg)
Hubspot – Inbound Marketing Company view
![Page 13: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/13.jpg)
Overview of Search & Case Studies
Who Gets Found Wins
![Page 14: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/14.jpg)
![Page 15: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/15.jpg)
Organic Search
![Page 16: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/16.jpg)
Paid & Organic Search
![Page 17: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/17.jpg)
Paid Search
![Page 18: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/18.jpg)
![Page 19: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/19.jpg)
Paid Search
![Page 20: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/20.jpg)
Organic Search
![Page 21: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/21.jpg)
![Page 22: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/22.jpg)
Organic Search
![Page 23: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/23.jpg)
Paid Search
![Page 24: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/24.jpg)
![Page 25: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/25.jpg)
Organic Search
![Page 26: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/26.jpg)
Organic Search
![Page 27: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/27.jpg)
Paid Search
![Page 28: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/28.jpg)
![Page 29: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/29.jpg)
Organic Search
![Page 30: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/30.jpg)
Paid Search
![Page 31: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/31.jpg)
Paid Search
![Page 32: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/32.jpg)
![Page 33: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/33.jpg)
Paid Search
![Page 34: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/34.jpg)
![Page 35: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/35.jpg)
Organic Search - McNamarra
![Page 36: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/36.jpg)
Organic Search
![Page 37: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/37.jpg)
Paid Search
![Page 38: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/38.jpg)
![Page 39: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/39.jpg)
Paid & Organic Search – Ivor Fitzpatrick
![Page 40: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/40.jpg)
Organic Search
![Page 41: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/41.jpg)
![Page 42: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/42.jpg)
Organic Search
![Page 43: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/43.jpg)
![Page 44: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/44.jpg)
Organic Search
![Page 45: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/45.jpg)
![Page 46: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/46.jpg)
Organic Search
![Page 47: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/47.jpg)
![Page 48: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/48.jpg)
Organic Search
![Page 49: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/49.jpg)
![Page 50: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/50.jpg)
Organic Search
![Page 51: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/51.jpg)
Organic Search
![Page 52: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/52.jpg)
Organic Search - Places
![Page 53: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/53.jpg)
Organic Search - Places
![Page 54: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/54.jpg)
Organic Search - Places
![Page 55: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/55.jpg)
![Page 56: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/56.jpg)
Organic Search
![Page 57: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/57.jpg)
Organic Search
![Page 58: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/58.jpg)
Paid Search Result
![Page 59: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/59.jpg)
Paid Search
![Page 60: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/60.jpg)
![Page 61: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/61.jpg)
Organic Search
![Page 62: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/62.jpg)
Paid Search
![Page 63: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/63.jpg)
Organic Search - Places
![Page 64: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/64.jpg)
![Page 65: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/65.jpg)
Organic Search
![Page 66: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/66.jpg)
![Page 67: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/67.jpg)
Organic Search
![Page 68: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/68.jpg)
![Page 69: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/69.jpg)
Professional Networking
![Page 70: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/70.jpg)
Blogging
![Page 71: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/71.jpg)
Blogging
• Rich Content Management System• Effective way of building community and improving SEO• Search Engines
– Regularly updated content– Build Links– Develop Keyword strategies
• Common Blogging Platforms– WordPress, Type Pad, Blogger
• Excellent way of providing thought leadership• Publish professional content which is of interest to you and
your community• Can be used to educate, inform and entertain readers • Participate in wider conversations, build community and
dialogue with prospectives • Leave comments, interact, promote interest, etc..
![Page 72: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/72.jpg)
![Page 73: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/73.jpg)
![Page 74: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/74.jpg)
![Page 75: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/75.jpg)
Leman Solicitors
![Page 76: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/76.jpg)
![Page 77: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/77.jpg)
![Page 78: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/78.jpg)
Blogging Tips
• Connect to your most important keywords.– Important for Search Engine Optimisation
• Grow the number of influential referral sites. – Critical to get authoritative inbound links to your site
• Create outbound links using relevant anchor text – Be generous with links to other blogs and websites and others will return the favor
and build your traffic for you.• Measure endurance.
– Measure return visitor and length of time spent on site• Find and nurture your most important readers and constituents
– Make sure you respond to key people – thos who subscribe and comment• Use Twitter and Facebook to promote blog
– If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly.
– Monitor conversations on both Facebook and Twitter• Embed and measure calls to action. If we can get people to a landing page, we should.
–
![Page 79: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/79.jpg)
![Page 80: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/80.jpg)
![Page 81: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/81.jpg)
![Page 82: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/82.jpg)
![Page 83: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/83.jpg)
![Page 84: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/84.jpg)
![Page 85: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/85.jpg)
Non-Legal Twitters
![Page 86: SandymountSolicitors](https://reader035.vdocuments.site/reader035/viewer/2022070315/5554a993b4c90502618b5129/html5/thumbnails/86.jpg)
Journalists & Media