sandy woodruff presentation
TRANSCRIPT
Sandy Woodruff Student Project. General Assembly UXDI Winter 2013
School Uniform Company
About the True Spirit: A new internet retailer for schools and parents who want a modern school uniform for K-12 children. Unlike other retailers in the same space, we encourage individual style but at the same time, we make it easy to see what others from your school are wearing, so you know your child will fit in.
If only I knew that none of the other kids were
wearing ties.
Modern & FriendlyCurated but not “in the way”
Brand Goals
Case Study
Findings:good sites let people browse navigation at the top people need an easily accessible search bar !Opportunities Identified: Offer some suggestions on the homepage but let people who know what they’re shopping for just navigate to it. !
Method: Competitive Analysis (true grits) !Findings:Hidden behind a wall Browsing impossible
Opportunities Identified: Should cater not just to people with lists but also those who are just browsing !
Sorry, nope.
what the heck
Yes Alvin, I am going to need ordering help.
Method: Competitive Analysis (Land’s End) !Findings:Smaller area for finding your school, option to add profile !Opportunities Identified: Should cater not just to people with lists but also those who are just browsing !
Personas
Takeaways: !He needs it to be fast and convenient. He needs to make sure he buys the right thing. He wants reasonable prices. Returns should be easy. !!
Personas
Takeaways: !She wants her son to fit in. She needs to make sure she orders the right thing. She wants details about quality and fit. Returns should be easy. !!
Personas
Takeaways: !She wants shoppers to find items easily. She wants to make sure parents can see their items clearly and understand the quality, size, and other details. She should be able to log in to her admin page easily.
A quick summary: !EASY! !Order the right stuff! !Simple returns!
She wants her son to fit in. She needs to make sure she orders the right thing.
Toddler 2T 3T 4T 5TMiddle 1 2 3 4 5Teen 6 7 8 9 10
This is required for your school.
Add school logo
01
Add to Cart
Short item description. Bacon ipsum dolor sit amet
ball tip venison boudin brisket, bresaola pancetta
fatback kevin prosciutto frankfurter. Salami rump
tongue, pig frankfurter jerky ham pastrami biltong
corned beef venison shoulder sausage t-bone
bresaola. Strip steak jerky pancetta, beef ribs
venison chicken boudin.
Price: $10.00 Price: $10.00 Price: $10.00 Price: $10.00Headband T-Shirt Polo Shirt Jacket
Others have paired this with:
See sizing chart< >
Review Title: Bacon ipsum dolor sit amet ball tip venison boudin brisket, bresaola
pancetta fatback kevin prosciutto frankfurter. -Sandy
Total Reviews: 1000
Read all 100 reviews
Review Title: Bacon ipsum dolor sit amet ball tip venison boudin brisket, bresaola
pancetta fatback kevin prosciutto frankfurter. -Sandy
Boys Girls Accessories School Merchandise
Administrator Login My List Login Cart (2)
Search
True Spirit Logo
Price: $10.00
Boys > Tops > Dress Shirt
Notes1. Sarah is logged in
already and searched
her school, so it knows
her son is in 6th grade
and is likely to be
middle-sized.
The teal markers
denote things I added
for Sarah’s need to
know about QUALITY
and SIZE and
COMFORT
The pink markers
denote things that help
Sarah know she’s
getting the right thing.
(or in the case of the
reviews and
recommended items,
that her son will “fit in” -
if she follows what
others do)
< >
1
Browse
Clothing
Accessories
School Merchandise
Services
Customer Service
Call us at (914) 555-5555
Shipping & Return Policy
FAQ
About Us
About
Careers
Terms
Privacy
School Administrators
Set up school page
Edit school page
Dress Shirt (Item Name)
She wants details about quality and fit. He needs to make sure he buys the right thing.
Toddler 2T 3T 4T 5TMiddle 1 2 3 4 5Teen 6 7 8 9 10
This is required for your school.
Add school logo
01
Add to Cart
Short item description. Bacon ipsum dolor sit amet
ball tip venison boudin brisket, bresaola pancetta
fatback kevin prosciutto frankfurter. Salami rump
tongue, pig frankfurter jerky ham pastrami biltong
corned beef venison shoulder sausage t-bone
bresaola. Strip steak jerky pancetta, beef ribs
venison chicken boudin.
Price: $10.00 Price: $10.00 Price: $10.00 Price: $10.00Headband T-Shirt Polo Shirt Jacket
Others have paired this with:
See sizing chart< >
Review Title: Bacon ipsum dolor sit amet ball tip venison boudin brisket, bresaola
pancetta fatback kevin prosciutto frankfurter. -Sandy
Total Reviews: 1000
Read all 100 reviews
Review Title: Bacon ipsum dolor sit amet ball tip venison boudin brisket, bresaola
pancetta fatback kevin prosciutto frankfurter. -Sandy
Boys Girls Accessories School Merchandise
Administrator Login My List Login Cart (2)
Search
True Spirit Logo
Price: $10.00
Boys > Tops > Dress Shirt
Notes1. Sarah is logged in
already and searched
her school, so it knows
her son is in 6th grade
and is likely to be
middle-sized.
The teal markers
denote things I added
for Sarah’s need to
know about QUALITY
and SIZE and
COMFORT
The pink markers
denote things that help
Sarah know she’s
getting the right thing.
(or in the case of the
reviews and
recommended items,
that her son will “fit in” -
if she follows what
others do)
< >
1
Browse
Clothing
Accessories
School Merchandise
Services
Customer Service
Call us at (914) 555-5555
Shipping & Return Policy
FAQ
About Us
About
Careers
Terms
Privacy
School Administrators
Set up school page
Edit school page
Dress Shirt (Item Name)
I found no more than 3 pages in the checkout flow
Prototypehttps://projects.invisionapp.com/d/main#/console/608581/13189879/preview
School Uniform Company