2010 ADVERTISING CAMPAIGNSAN DIEGO PADRESBY BENJAMIN MAYBERRY

THE IDEA BEHIND THE SLOGAN AND CAMPAIGN,

[OUR SAN DIEGO. OUR PADRES.] IS AN EFFORT TO MAKE

MORE OF A CONNECTION WITH THE CITY OF SAN DIEGO.

THIS IS REPRESENTED IN THE ART WORK BY THE SAN DIEGO

SKYLINE. THE CAMPAIGN WOULD USE MANY DIFFERENT

ELEMENTS FROM ALL AROUND THE CITY AND DRAW IN THE

FEEL OF SAN DIEGO AND THE PADRES TEAM. THIS CAN HELP

THE FANS TAKE MORE OWNERSHIP WITH THE PADRES AS THEY

DO WITH THE CITY OF SAN DIEGO.

FOR TICKET INFORMATION VISIT PADRES.COM

APRIL 12, 2010 | 3:35 PM

BILLBOARD AD

8.5WX

5.5HPRINT AD

LOGO B LOGO CLOGO A

BILLBOARD AD

FOR TICKET INFORMATION VISIT PADRES.COM

APRIL 12, 2010 | 3:35 PM

8.5WX5.5HPRINT AD

LOGO A

LOGO B

LOGO C