SEPTEMBER 30 – OCTOBER 4, 2015 SPONSORSHIP OPPORTUNITIES

“This is a real movie town – dare I say it – The new Hollywood” "

Sylvester Stallone

NO ORDINARY MISSION

The San Diego Film Festival (SDFF) is an annual, world-class event established to showcase the best in new cinema. It actively seeks to discover, promote and nurture cinema artists from around the globe and to support the development of a new generation of film making talent."

The San Diego Film Festival encourages community engagement, film production, tourism and trade – and celebrates San Diego’s unique, natural, artistic, academic and cultural resources in a truly international event.""The San Diego Film Foundation is a nonprofit 501c(3) organization that promotes cinema appreciation, advocates for commercial production in San Diego City and County and produces the San Diego Film Festival."

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In 2015, the SDFF celebrates its 14th year. New leadership took over the San Diego Film Festival in 2012, which catapulted San Diego into the cinematic spotlight and attendance increased by over 500% in only 3 years."

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San Diego County’s population of 3.21 million represents a unique, diverse and rapidly expanding market. It is one of the fastest growing Designated

Market Areas (DMA’s) in the United States. ""San Diego is ranked 9th regionally and 10th nationally among the top 25 DMAs

ranked by population growth, and its population is

expected to grow by 6.5% over the next few

years.

ABOUT THE FESTIVAL

What makes San Diego a unique market is its diverse population and media market separation.""

Bordered by Mexico to South, Pacific Ocean to West, desert to East, and United States Marine Corps Camp Pendleton to North, it is not

significantly influenced by LA and Orange County media. That also makes it a good test market and often used as the first city to roll out for a National or California campaign."

San Diego is also home to a significant NATIVE

AMERICAN population and several tribal casinos. The San Diego Film Festival curates a Native American programming spotlight and collaborates with tribal councils in promoting the festival. "

Additionally, the Festival is developing programming to serve AMERICA’S ACTIVE DUTY

AND VETERAN COMMUNITIES who reside in San Diego and is planning on-base screenings and engagement opportunities for our soldiers, sailors and marines."

ABOUT SAN DIEGO

Our attendees are discerning, active, educated arts supporters with a desire for quality and great experiences.""OUR AUDIENCE

89% San Diego County Residents

74% Adults Ages 24-55

75% $50k - $100k

28% $100k >

72% Bachelor’s Degree >

20,000 Attendance 100 Films 80 Screenings 15 World Premieres 10 US Premieres 18 West Coast Premieres 55 Countries Represented 5 Industry Panel Discussions 4 Free Education Programs 12 Free Community Screenings

STATS & DEMOGRAPHICS

INDUSTRY  COVERAGE  

MEDIA COVERAGE

Registered Journalists 157Print Media Impressions 3,858,789 >Online Media Impressions 342,187,868 >

Social Media 50 Million > ViewsFacebook Views National Media 34,963,291Twitter Views 15,544,262

$1.6 >MILLION VALUE

$731,278 >Local

342 >MILLION

304 >MEDIA STORIES

Total Media Coverage Media Site ImpressionsFestival Month

Dedicated Editorial Media Stories in Local, RegionalNational & International

Concentrated Communication!San Diego Film Festival offers numerous ways to

generate product trials and intensify relationships

including sampling, product displays, ad space and

website exposure. Meet your potential customers and clients face-to-face.

Bottom-Line Impact!San Diego Film Festival is an important part in the lives of our guests: 94% of attendees purchase passes the"

following year. Attendees are passionate about SDFF and are extremely loyal in supporting the Festival’s

corporate partners.""

Customized Partnerships!San Diego Film Festival believes in highly personalized

sponsor activations. We create customized packages

designed to fit your corporate and brand needs. Packages

can be created to focus on areas such as client hosting,

VIP experiences, talent access, product sampling and

brand awareness."""

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PARTNER BENEFITS & OPPORTUNITIES

High-Prestige Affiliation!The San Diego Film Festival has developed a reputation for attracting Academy Award® winners before they are even nominated and is becoming a “must-stop” event on the Oscar® circuit. "International Reach to a Targeted Audience!With more than 20,000 attendees from both the US and abroad and a growing international media presence, SDFF is the perfect vehicle for you to expand your corporate and brand message.""

Multiple Benefits with the One Partnership!The growing reach of international media, plus the added value benefits of event marketing, including client entertainment, branding and VIP festival access are built into your customized partnership.""The San Diego Film Festival offers the added value benefits of event marketing, including staff, client, customer and advertiser entertainment, in addition to focused branding. VIP festival access and special hospitality opportunities can be built into your customized partnership."""

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PARTNER BENEFITS & OPPORTUNITIES

Recent Premieres, Previews, and Award Winning Films Seen At the San Diego Film Festival include: Wild, The Imitation Game, 12 Years A Slave, Silver Linings Playbook, August: Osage County, St. Vincent and many more.

GIFTING SDFF partners have the opportunity to put their product into the hands of Festival passholders, VIP guests, and celebrities. Opportunities include:"

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FESTIVAL CHAIRMAN’S CIRCLE FOUNDING PATRONS!SDFF’s Top-tier Passholders!VIP PASSHOLDERS!Five hundred (500) Platinum Passholder gift bags are distributed to attendees"

CELEBRITIES!SDFF’s Tribute Honorees and Presenters"Opening Night Film Talent"Approximately twenty (20) people"!INDUSTRY PANELISTS Approximately (30) people"FILMMAKERS Filmmakers represent the best new and established cinema artists from around the world. In 2014, over 400 directors, producers, writers, actors, editors, composers, cinematographers, and production designers attended the festival and presented their films and carried away their positive impressions of San Diego, the festival and its sponsors""

The SAN DIEGO FILM FESTIVAL PANEL SERIES brings industry professionals and celebrities together for lively, informative and revealing panel discussions.""

The series provides guests an opportunity to engage in discussions about current topics in the entertainment industry. The intimate setting provides an opportunity for guests to interact with panelists following the seminars. "

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SEMINARS & PANELS

Critics Panel Nationally acclaimed critics"Pitch Panel Hear ideas for new films and series"Business of the Business Funding and distribution"Women in the Business Women in film and media"Actors Panel Open discussion with Actors!"Other Panels are being developed on many aspects of the art and business of cinema.""

San Diego Film Festival’s FOCUS series offers four programs which provide free education and community outreach programs for high school age youth and are an important part of each Festival.""

These programs use the art of film to stimulate creative thinking and provide the community with access to successful individuals involved with the arts."

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EDUCATION & OUTREACH: FOCUS

PROGRAMS INCLUDE:!FOCUS On Career"FOCUS On Film"FOCUS On Learning"FOCUS On Collaboration"Branded Entertainment Competition Opportunities Filmmaker Bootcamp"4k Ultra HD Filmmakers Competition -sponsored by Qualcomm!"

With the support of his family, the Gregory Peck Award for Excellence in Cinema launched in 2014 and will be presented each year to an individual whose work has

made a profound impact on the art of cinema. ""

Our first honoree was the Oscar® winning actor Alan Arkin. "

GREGORY PECK AWARD FOR EXCELLENCE IN CINEMA

The San Diego Film Festival provides partners an opportunity to have their brand placed in front of 20,000+ Festival guests and millions more via the Festival’s ever expanding media coverage."" Branded Red Carpet Step & Repeat! Theater Marquee! Tribute Podium Signage!

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LOGO NAME & PLACEMENT

Official SDFF Pocket Guide 12,000 copies printed and distributed"Official SDFF Tribute Journal 6,000 copies printed and distribute"Official SDFF website with live link SDFF Tickets SDFF Passes SDFF Pass Lanyards SDFF Staff and Volunteer Shirts

Sponsor branding is displayed at the major

venues throughout the film festival, venues

include the following:"

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GOBO DISPLAYS, POSTERS & BANNERS

Reading Theater In downtown’s vibrant Gaslamp Quarter"ArcLight Theater In the iconic coastal town of La Jolla"Museum of Contemporary Art San Diego, La Jolla Night of the Stars Tribute"Andaz Hotel Opening Night Party"US Grant Hotel Filmmaker Awards"

Partner logos are included in the official SDFF sponsor trailer that runs prior to the following:""

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SPONSOR ONSCREEN TRAILER Partner logos are included in the official SDFF sponsor slideshow that runs on a continuous loop for five days on screens at the following locations:"

•  Over 80 Film Screenings!•  Celebrity Night of the Stars Tribute Event!•  Opening Night Film and Party!•  Closing Night Film!•  Seven (7) VIP Monthly Screenings during the

year at ArcLight Theaters with Champagne and passed Hors d’oeuvres!

•  Five Free Community Screenings throughout the year!

•  Hotel Hospitality Desk!•  Chairman’s Suite US Grant Hotel"•  Filmmaker Brunch and Panel Vin de Syrah"•  VIP Lounges ArcLight & Reading Theaters"

In addition to our Gregory Peck Award for Excellence in Cinema, the Festival offers the following awards, each of which (or collectively) is available for sponsor underwriting:""

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AWARDS

Juried Competition Awards!Best Narrative Feature Film"Best Documentary Film"Best International Feature Film"Best Narrative Short Film"Best Animated Film"Kumeyaay Award Best Native American film"Chairman’s Award"

Audience Awards!Best Gala Film"Best Feature Film"Best Documentary Film"Best Short Film"Best International Film"

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Various advertising opportunities are

available to partners to help them promote their brand, including print, video and on-screen advertising.""

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ADVERTISING

30 Second Branded Commercial Spot!Available to select sponsors"

Official Festival Program!Full page, full color, print advertisement"

Pre-Screening Trailer"Produced trailer that runs before all screenings

includes all sponsor logos and partner levels:"!•  Advertisements run a minimum of three (3)

times prior to each screening and Tribute for an

approximate total of 925 times over eleven days!•  Total on-screen time is approximately 2.1 hours!•  Estimated audience reach 73,000>!

2014 PARTIAL LIST OF SPONSORS

2015 SAN DIEGO FILM FESTIVAL

TOP TIER BENEFITSTITLE SPONSOR

With two year commitment

PRESENTING SPONSOR

SIGNATURE SPONSOR

LEADING SPONSOR

SUPPORTING SPONSOR

Logo$Placement$in$Festival$Television$Commercial ●:30$Second$Pre:Film$Brand$Advertisement$in$Theaters ●Mention$in$Festival$Radio$Commercial$(&$On:air$Interviews) ●Exclusive$Special$Event$Sponsor$ ●Exclusive$Festival$Award$Sponsor$ ●Branded$Activation$Space$On:Site ●

Brand$Category$Exclusivity ● ●Festival$Tribute$Event$+$Chairman's$Reception ● ●Festival$Press$Release ● ●Access$to$Festival$Database ● ●Dedicated$Festival$E:Newsletter$ ● ●

Logo$on$Festival$Poster,$Step$and$Repeat,$Banner,$Ads ● ● ●Brand$Advertisement$in$Free$Preview$Guide$(75,000) ● ● ●Filmmaker$Awards$Invitation ● ● ●

Brand$Inclusion$in$Festival$Eblast$(20,000) ● ● ● ●Dedicated$Facebook$Mention$(9,000$and$growing) ● ● ● ●Dedicated$Twitter$Mention/Link$ ● ● ● ●Access$to$Festival$Photos ● ● ● ●

SPONSORSHIPS RANGE FROM $15,000 TO $150,000+

SPONSOR OPPORTUNITIES TOP TIER BENEFITS

SDFF$offers$many$levels$of$sponsorship.$Depending$on$the$level$of$partnership,$a$sponsorship$package$will$include$the$Top$Tier$Benefits$listed$below$and$the$Universal$Benefits$shown$on$the$following$page.$In$addition,$we$are$able$to$customize$sponsorships$and$adjust$benefits$to$fit$your$company$needs$perfectly.$

2015 SAN DIEGO FILM FESTIVAL

UNIVERSAL BENEFITSTITLE SPONSOR

With two year commitment

PRESENTING SPONSOR

SIGNATURE SPONSOR

LEADING SPONSOR

SUPPORTING SPONSOR

ON-SITE PROMOTIONProduct$Placement$in$Festival$VIP/Filmmaker$Gift$Bags$$$$$$$$(Min$400) ● ● ● ● ●Product$Placement$in$Festival$VIP$Lounges ● ● ● ● ●Product$Placement$at$Festival$Galas ● ● ● ● ●Logo$Inclusion$on$Pre:Film$Festival$Real ● ● ● ● ●Brand$Advertisement$&$Logo$Inclusion$in$Festival$Program ● ● ● ● ●Brand$Signage$&$Marketing$Materials$at$Festival$Venues ● ● ● ● ●Opportunity$to$Brand$Official$Festival$Volunteer$T:Shirt ● ● ● ● ●Distribution$of$Promo$Itrems$to$Festival$Attendees ● ● ● ● ●Access$to$Festival$VIP$Hospitality$Suites ● ● ● ● ●

MEDIA & ONLINEBrand$Inclusion$in$Festival$Facebook$Post$(9,000+$Likes)$ ● ● ● ● ●Brand$Inclusion$on$Festival$Website$Sponsorship$Page ● ● ● ● ●Acknowledgement$on$Festival$Press$Releases ● ● ● ● ●Opportunity$to$Conduct$PR$Outreach ● ● ● ● ●

EXCLUSIVE ACCESSFestival$Opening$Nght$Film$and$Party$Passes ● ● ● ● ●Festival$Sponsor$Passes ● ● ● ● ●Festival$Gala$Invitations$and$Passes ● ● ● ● ●Festival$Individual$Tickets ● ● ● ● ●

All$levels$of$partnership$will$include$the$Universal$Benefits$shown$below.$In$addition,$we$are$able$to$customize$$sponsorships$and$adjust$benefits$to$fit$your$company$needs$perfectly.$

SPONSOR OPPORTUNITIES UNIVERSAL BENEFITS

2015 SAN DIEGO FILM FESTIVAL

SPONSOR OPPORTUNITIES ENHANCE YOUR SPONSORSHIP

Opening$Night$Sponsor$(Attendance$500+)Exclusive$Special$Event/Gala$Sponsor$(e.g.$Night$of$the$Stars$Tribute)Exclusive$Award$Sponsor$(e.g.$Best$Feature$Film)Exclusive$Film$Series$Sponsor$(ie,$Native$American$or$Action$Sports$Tracks)Exclusive$Sponsor$Film$Screening$&$PartyExclusive$Venue$Sponsor$(e.g.$Reading$Theater$downtown)

Brand$Ad$Promotion$on$Festival$Mobile$AppBranded$Sales$Activation/Promotion$On:siteBrand$Coupon$in$Free$Festival$Guide$(75,000)Brand$Logo$Projection$on$or$in$Festival$Venue

Dedicated$Festival$E:Newsletter$(Distribution$13,000)Rights$to$Market$Using$the$Festival$LogoRight$to$Create$a$Festival$SweepstakesProduct$Sampling$&$Display/Demonstration$at$Festival$Venues

Logo$Inclusion$on$Festival$LanyardLogo$on$Back$of$Festival$PassesLogo$on$Festival$TicketsLogo$on$Festival$Red$Carpet$Venue$Step$&$Repeats

Sponsor$a$Festival$Community$ScreeningSponsor$Festival$VIP$Screening$Series$Jan$:$JulySponsor$VIP$LoungesSponsor$Valet$ParkingSponsor$Festival$Music$LoungesSponsor$Year$Round$Festival$Education$Program$for$Youth$(FOCUS™)Sponsor$Individual$ScreeningsSponsor$Hospitality/Recreational$OpportunitesSponsor$Indvidual$Awards$or$a$Full$Slate$of$Awards

Customize$your$sponsorship$package$to$best$suit$your$key$marketing$objectives$and$budget.$Include$the$local$community,$VIPs,$corporate$staff,$customers,$clients$and$advertisers.$Here$are$some$suggestions:

CUSTOMIZE WITH ENHANCED BENEFITS

THANK YOU FOR MORE INFORMATION CONTACT

Lucille A. Fortunato VP of Strategic Marketing Partnerships

lucille@sdfilmfest.com 760.231.5839

www.sdfilmfest.com