SAMSUNGBY GROUP 1 NUPUR SHAH (73)RACHIT KHANDEWAL (59)VIJESH PAI (22)MOHAMMED FARAZ (58)

Mission and vision MISSION The company’s mission statement is "Economic

contribution to the nation", "Priority to human resources", "Pursuit of rationalism".

VISION The 2020 vision of the company is “INSPIRE THE

WORLD, CREATE THE FUTURE “ The new vision of Samsung electronics reflects

commitment to inspiring its communities by leveraging Samsungs three key strengths:

New technology Innovative products Creative solutions

History In 1938, LEE BYUNG CHULL (1910–1987) of a

large landowning family in the ujrveong county founded Samsung Sanghoe, a small trading company with forty employees located in Su-dong It dealt in groceries. The company prospered and Lee moved its head office to Seoul in 1947. When the korean war broke out, however, he was forced to leave Seoul and started a sugar refinery in Busan. After the war, in 1954, Lee built the wollen mill plant in Daegu. It was the largest woolen mill ever in the country and the company took on an aspect of a major company.

Samsung diversified into many areas and sought to establish Samsung as an industry leader in a wide range of enterprises, moving into businesses such as insurance, securities, and retail. Lee placed great importance on industrialization, and focused his economic development strategy on a handful of large domestic conglomerates, protecting them from competition and assisting them financially. He later banned several foreign companies from selling consumer electronics in South Korea in order to protect Samsung from foreign competition

ObjectiveThe major objective of the company is to become globally number one in electronics'

industry.Their objective is to make sure that all their

products are available with latest technology and all their products have quality.

And their objectives also includes to make user friendly products i.e.. They want to create products which will help the users in easy use of products like the SMART PHONES and SMART TV which is a very innovative idea this TV along with television has browser facilities.

Strategy Cut a third of workforce, cut debt Sold and spun off divisions Streamlined inventories Diversification Samsung Electronics needed to establish a differential

strategy to position itself as the highest order of electronics company in the forthcoming decade. As a result it entered into a business management system with scenarios that can variously and instantly recognize signs of environmental changes and counteract accordingly. In order to support this new strategic change, Samsung Electronics turned to IT for a solution and implemented an IT project to provide insight into its SCM. The company selected Microsoft’s BI Platform as the instrument for realizing this.

Organizing The company’s has three main

departments 1) sales department 2) marketing department 3)human resource department .The BANGLORE branch comes

under sales department. But the DELHI and MUMBAI branch include of marketing and HR management.

Organization Structure

SALES DEP

MARKETING DEP

HUMAN RESOURCE

DEP

Samsung Electronics

Sales DepartmentThe sales department focuses only on

sale of products.The main aim of the sales department is

to make sure that the products are safely packed and reached the destination.

As it is an MNC company the company has its business all over the world so in one country the product is made in another it is packaged so the packaging is the main objective of this department

Marketing departmentThe marketing department’s main objective is

to promote the products of the companyMost of the marketing is done by visual

media .The company even uses various advertising

strategies so as to promote the product.As the company keeps on manufacturing

quality and even technologically advanced products marketing department does not face any much problem

But it does face competition from other companies so the company spends a lot on advertising its products.

Human Resource department

The company focus on HR as the important factor of the organization

The branch in Bangalore is more oriented towards sales department where as in DELHI and other states the main focus is human resource.

The skills required by the employees are proper communication skills.

AchievementThe company to a certain level is

able to achieve its objectives The major achievement of the

company is In the next quarter the company is going to be number 1 for smart phones and its smart television

THANK YOU

BY GROUP 1 NUPUR SHAH (73)RACHIT KHANDEWAL (59)VIJESH PAI (22)MOHAMMED FARAZ (58)