samplestrategies-global panel book 2013

t e ch no l og y consu l t i ng

On l i ne Pane l s

P rog ramming

D a ta P rocess ing

P ro jec t Management

Sample Strategies, is a leading sample provider for

consumer and business audiences. Through our 4

million active respondents, our clients get clear and

actionable insights to make better business decisions.

SAMPLE STRATEGIES

where questions are answered

PANEL BOOK 2013

Onl i ne Samp l i ng So lu t i ons

Sample Strategies is your trusted field work and programming

partner. Get intelligent insights for your research through our

validated and profiled consumer and B2B panels.

5432 Any Street West

Townsville, State 54321

555.543.5432 ph

555.543.5433 fax

www.yourwebsitehere.com

t e ch no l og y consu l t i ng

Founded in 2008,

Sample Strategies is a leading

international panel provider with B2B and B2C

panels in 16 countries across the world.

Our proprietary panels provide access to over 4

million active respondents, all registered through

a secure double opt-in methodology.

In addition, we feature programming and data

processing services with experienced teams

across 4 different time zones.

Today, Sample Strategies serves clients in 11

countries through our offices in the United States

and India.

intelligent Answers

Reliability:

Our deep profiling information and

technology drives our ability to deliver

high quality, online sample and data

collection solutions. For over 5 years, we

have been delivering reliable market

research services to clients across 11

countries. This longevity and uniformity of

dedicated panel members gives us a

unique advantage to deliver incomparable

consistency in research data sets and long

term tracking studies.

Assured Quality

Sample Strategies is committed to quality

in all phases of the research process. From

proposal development to data delivery,

our high quality standards set us apart

from many in the industry. With local

knowledge of markets in North America,

Europe, and Asia; we take the guesswork

out of fieldwork.

WE ’VE WORKE D WITH A DIVE RSE C UST OME R BASE . H OW CAN WE H ELP Y OU? Request a quote or to learn more, contact [email protected]

SOL UTIONS

• MULTI COUNTRY STUDIES

• TRACKING STUDIES

• IHUT RECRUITING

Sampling solutions that work for your research

High quality online panels providing clarity of insight and the confidence of foresight to make better business decisions.

Products and solutions for your online sampling needs.

reliable solutions for your research needs

SA MPLE SERVIC ES

Sample Strategies strives to deliver the

highest quality sample to meet all your

research needs. From validated and

highly profiled B2B panels to

consumers and specialty panels, we

get you in touch with audience you

need.

PROG RA MM IN G At Sample Strategies, our team of

programmers is the best when it

comes to online programming. With

a minimum of 5 years of experience,

we get it right the first time and take

timelines as deadlines. Our team

regularly runs multi-country, multi-

language and very complex surveys.

Whatever it takes, we stand by our

commitments and deliver nothing

but the best.

SA MPLE SERVIC ES Profiled, validated and high quality

consumer, B2B and specialty panels for

your research.

PROG RA MM IN G Our experienced team of programmers

provide on-time, accurate and reliable

programming for multi-country, multi-

language and complex surveys.

mailto:[email protected]


Multi-Country Studies

Get insights across the world with Sample Strategies panels

TRAN SLAT ION S

Sample Strategies translates surveys

into native language to ensure best

respondent experience. In doing so,

we ensure that your data is reliable

and of highest quality.

Loc al i zed Surveys Sample Strategies understands that

nuances of local culture have a direct

impact on the respondent experience

and therefore, our client’s data.

Sample Strategies will work alongside

your team to ensure that all local

norms are taken into account before

going into field.

Field T ime We will always recommend realistic time

lines to our clients based on the audience

that needs to be researched. Through our

technology, we understand the response

rate of each sample batch which is mailed

and communicate daily expectations

accordingly. With average response rates

of 30%-50%, we are able to get jobs in

and out of field faster with highly

predictable field close dates.

Sample Strategies has years of experience in executing multi-country studies through its proprietary panels throughout the Americas, EMEA and Asia/Pacific.



Tracking Studies

Delivering consistent data over time

Deeply profiled, validated panels with robust incentives lead’s to low attrition rates. This helps to drive consistency among data sets whether it’s a few waves or a few years.

Consistent and reliable data for your tracking studies

EXPE RIE NCE

Sample Strategies has years of

experience in delivering complex,

multi-country trackers.

EXPE RTISE Experienced project managers, highly profiled panels, validated sample and reliable quota delivery make Sample Strategies a perfect choice for large and complex tracking studies.



IHUT Recruiting

Product testing made easy

IHUTS (in-home product-placement tests)

product placement solutions for your IHUTs

IH UT SE RVICE S

Sample Strategies provides online recruitment and interviewing capabilities for in home

product placement tests. Using our responsive and reliable panel of respondents, we can

recruit respondents for product placement studies with a proven record of highest recall

rates.

We take care of recruitment, reminders, incentives and panelists questions. You get the

best data possible in shortest period of time.



Panel recruitment and quality

Balanced panels with guaranteed quality

All respondents have double opted-in to become members of Sample Strategies panel. Our strict and careful multi-source panel recruitment methods, panelist incentive management program and thorough quality management processes allow us to provide reliable and consistent results.

Better profiling leads to better results and has positive impact on your project time frames

IN-DEPTH P ROFIL ING

Respondent profiles are our core asset.

In-depth profiling on more than 400

parameters allows us to directly target

diverse and hard to reach audiences. The

resulting increase in incidence and

decrease in field time is what sets up

apart.

PANELIST RE WARDS Sample Strategies panel members are

paid cash incentives. We always

compensate our respondents fairly for

their time and recognize that they

make online research possible. Because

of this philosophy, we have the best

response rates and panelist retention

rate in the industry.

M ULTI- SOURCE REC RUIT MENT

At Sample Strategies, we’ve built and

continuously nurture a panel which is

reliable and representative. We use a

broad mix of sources for panel

recruitment ranging from referrals,

SEO, targeted emails lists, worldwide

portals and permission based

networks.



Quality

Get nothing but the best

Sample Strategies recognizes the importance of data integrity and is committed towards providing the highest quality standards for panel and data collection solutions.

quality guaranteed for your research

DOUBLE OPT- IN RE GIST RATION

Every respondent does a DOI registration

to qualify as a panelist. Each member

must confirm their desire to join our

panel by clicking on a confirmation link in

the email that’s sent to the registrant’s

email address. During this process all

registrants pass “CAPTCHA” validation

before becoming a member.

DIGIT AL FINGE RP RIN TIN G Panel members have to pass digital

fingerprinting and identity validation to

be included in our panel.

GE O-IP VALIDAT ION We use geo-IP technology on sample

deployment which identifies the location

of a respondent. If the location of a

respondent’s IP doesn’t match the target

location of a survey, they’re flagged and

blocked. If a respondent is flagged on 3

occasions, validation audits are triggered.

ADDRESS VA LIDAT ION Panel members are validated by their

physical address both at the time of

incentive redemption and as a part of

profiling surveys which are conducted on a

regular basis.



Panels

Get balanced, diverse and hard to reach audiences around the world

Sample Strategies has a diverse audience base covering 16 countries across North

America, Europe and Asia providing access to consumers, business professionals and

many hard to reach respondent groups.

AUT OM OTIVE PANE L Sample Strategies automotive panel

has more than 700,000 panelists

profiled on car ownership (new/used),

make, model year of purchase and

more.

M OBILE PH ONE USE R PANEL Sample Strategies mobile phone panel

has more than 500,000 panelists

profiled on phone ownership, brand,

make, plans, purchase intent and

more.

VIDE O GA MERS PAN EL Gamers are profiled on consoles,

gaming types, online activity,

purchasing behavior and much more.

BAN KIN G/FINANCE PA NEL Sample Strategies provides access to

more than 2.5 million respondents

who’re profiled on investable assets,

bank accounts, brokerage accounts,

insurance and more.

BUSINE SS DEC ISION M AKE R PANEL Sample Strategies B2B panel allows

you to access for more than 1.5 million

highly responsive business decision

makers and influencers.

IT P ROFE SSIONAL S PAN EL Sample Strategies provides access to

over 350,000 ITDM’s worldwide.

SM ALL & ME DIUM BUSINE SS OWNE RS PANEL Access to thousands of Small &

Medium Business Owners &

Executives.

HISPAN IC S PANEL Access to acculturated and un-

acculturated Hispanics in the US.



Panel Attributes (Consumer)

In-depth profiling, consistent results and quick turnaround

BA SIC DEM OGRA PH IC S

Age

Gender

Ethnicity

Caucasians

African Americans

Asians/Pacific Islander

Hispanics / Latino

Others

Marital Status

Never Married

Married

Divorced

Annual Household Income

Less than $14,999

$15,000 - $24,999

$25,000 - $49,999

$50,000 - $74,999

$75,000 - $99,999

$100,000 - $149,000

$150,000+

BA SIC (c ont’d)

Country of birth

Age of children

Education

School

Some college or university

Some college with a 2 year degree

Some college with a 4 year degree

Post graduate

Primary Decision Maker

Automobiles

Computer hardware/software

Home electronics

Financial services and investments

Groceries

Gaming consoles

Internet usage

Insurance

Mobile phone/Smartphone/Tablets

Others

AUT OM OTIVE

Make, model and year of vehicles

Category

Lease/buy

New/used

Insurance

Primary decision maker

Primary driver

TRA VEL

Business travel

Leisure travel

International travel

Air-travel

Hotel stay

DRIN KS

Non alcoholic

Whiskey

Beer

Others

FINANCE

Credit cards

Type of account

Insurance

Investments

PETS

Cats

Dogs

Others

RE SIDENCE TYP E

House

Mixed user apartment

Dedicated apartment

HEALTH

Smokers

Vision

Medical Ailments



Panel Attributes (Business)

Deeper profiles and actionable insights

EMPL OY MENT

Employment Status

Full time employed

Part time employed

Self-employed

Student

Retired

Unemployed

Position

Professional (e.g. doctor, accountant, lawyer)

General management (Executive, VP/SVP/EVP,

Director, Manager)

Middle management (department/branch Head,

junior Manager)

Other non-manual employee

Manual employee

EMPL OY MENT (c ont’d)

Industry

Decision Making Authority

Employment Titles

CEO/owner

VP and executive level

Director level

Manager level

Full time employees

Others

Employee Size

1 - 9

10 - 19

20 - 49

50 - 99

100 - 249

250 - 499

500 - 999

1000 - 4999

5000 and above

COMPAN Y ANN UAL REVEN UE

Less than $1 million

$2 million - $5 million




$101 million - $ 500 million

$500 million and above

Not sure


Country Sample Strategies

Validated Panelists

Panel expansion in last

6 months Population Internet Penetration

Australia 135,626 1% 22,015,576 90%

Brazil 105,235 62% 205,716,890 42%

Canada 155,749 25% 34,300,083 83%

China 505,127 20% 1,343,239,923 40%

France 175,421 15% 65,630,692 77%

Germany 213,234 18% 81305836 83%

India 365,086 7% 1,205,073,612 11%

Japan 475,725 11% 127,368,088 80%

Korea 225,761 7% 48,860,500 83%

Mexico 125,652 58% 114,975,406 37%

Netherlands 185,845 40% 16,730,632 90%

Poland 145,895 29% 38,415,284 65%

Russia 233,216 13% 138,082,178 48%

Turkey 176,594 36% 79,749,461 46%

United Kingdom 215,985 18% 63,047,162 84%

United States 425,413 35% 313,847,465 78%


Global Panel Counts

Total validated panelists: 4.07 million



Contact Us

INDIA

603, Anushka Tower

Garg Trade Center, Rohini

New Delhi – 110085

India

Tel: +1 203-724-0330

Project scheduled for launch on Sunday – Don’t worry, reach out to us and we’ll get you, the results you need.

JAPA N

9-50-1 Kamitsuruma

Honcho Sagamihara-shi

Minami-ku Kanagawa-ken

JP-252-0318 Tel: +1 203-724-0330

DU BAI

Jabel Ali free zone

Plot Number: MO0307

Dubai

UAE

Tel: +1 203-724-0330

USA

58 Settlers Farm Road

Monroe

Connecticut - 06468

USA Tel: +1 203-724-0330

Contac t us: Business enquiries: [email protected]

Bids: [email protected]


