Download - SampleStrategies-Global Panel Book 2013
t e ch no l og y consu l t i ng
On l i ne Pane l s
P rog ramming
D a ta P rocess ing
P ro jec t Management
Sample Strategies, is a leading sample provider for
consumer and business audiences. Through our 4
million active respondents, our clients get clear and
actionable insights to make better business decisions.
SAMPLE STRATEGIES
where questions are answered
PANEL BOOK 2013
Onl i ne Samp l i ng So lu t i ons
Sample Strategies is your trusted field work and programming
partner. Get intelligent insights for your research through our
validated and profiled consumer and B2B panels.
5432 Any Street West
Townsville, State 54321
555.543.5432 ph
555.543.5433 fax
www.yourwebsitehere.com
t e ch no l og y consu l t i ng
Founded in 2008,
Sample Strategies is a leading
international panel provider with B2B and B2C
panels in 16 countries across the world.
Our proprietary panels provide access to over 4
million active respondents, all registered through
a secure double opt-in methodology.
In addition, we feature programming and data
processing services with experienced teams
across 4 different time zones.
Today, Sample Strategies serves clients in 11
countries through our offices in the United States
and India.
intelligent Answers
Reliability:
Our deep profiling information and
technology drives our ability to deliver
high quality, online sample and data
collection solutions. For over 5 years, we
have been delivering reliable market
research services to clients across 11
countries. This longevity and uniformity of
dedicated panel members gives us a
unique advantage to deliver incomparable
consistency in research data sets and long
term tracking studies.
Assured Quality
Sample Strategies is committed to quality
in all phases of the research process. From
proposal development to data delivery,
our high quality standards set us apart
from many in the industry. With local
knowledge of markets in North America,
Europe, and Asia; we take the guesswork
out of fieldwork.
WE ’VE WORKE D WITH A DIVE RSE C UST OME R BASE . H OW CAN WE H ELP Y OU? Request a quote or to learn more, contact [email protected]
SOL UTIONS
• MULTI COUNTRY STUDIES
• TRACKING STUDIES
• IHUT RECRUITING
Sampling solutions that work for your research
High quality online panels providing clarity of insight and the confidence of foresight to make better business decisions.
Products and solutions for your online sampling needs.
reliable solutions for your research needs
SA MPLE SERVIC ES
Sample Strategies strives to deliver the
highest quality sample to meet all your
research needs. From validated and
highly profiled B2B panels to
consumers and specialty panels, we
get you in touch with audience you
need.
PROG RA MM IN G At Sample Strategies, our team of
programmers is the best when it
comes to online programming. With
a minimum of 5 years of experience,
we get it right the first time and take
timelines as deadlines. Our team
regularly runs multi-country, multi-
language and very complex surveys.
Whatever it takes, we stand by our
commitments and deliver nothing
but the best.
SA MPLE SERVIC ES Profiled, validated and high quality
consumer, B2B and specialty panels for
your research.
PROG RA MM IN G Our experienced team of programmers
provide on-time, accurate and reliable
programming for multi-country, multi-
language and complex surveys.
WE ’VE WORKE D WITH A DIVE RSE C UST OME R BASE . H OW CAN WE H ELP Y OU? Request a quote or to learn more, contact [email protected]
Multi-Country Studies
Get insights across the world with Sample Strategies panels
TRAN SLAT ION S
Sample Strategies translates surveys
into native language to ensure best
respondent experience. In doing so,
we ensure that your data is reliable
and of highest quality.
Loc al i zed Surveys Sample Strategies understands that
nuances of local culture have a direct
impact on the respondent experience
and therefore, our client’s data.
Sample Strategies will work alongside
your team to ensure that all local
norms are taken into account before
going into field.
Field T ime We will always recommend realistic time
lines to our clients based on the audience
that needs to be researched. Through our
technology, we understand the response
rate of each sample batch which is mailed
and communicate daily expectations
accordingly. With average response rates
of 30%-50%, we are able to get jobs in
and out of field faster with highly
predictable field close dates.
Sample Strategies has years of experience in executing multi-country studies through its proprietary panels throughout the Americas, EMEA and Asia/Pacific.
WE ’VE WORKE D WITH A DIVE RSE C UST OME R BASE . H OW CAN WE H ELP Y OU? Request a quote or to learn more, contact [email protected]
Tracking Studies
Delivering consistent data over time
Deeply profiled, validated panels with robust incentives lead’s to low attrition rates. This helps to drive consistency among data sets whether it’s a few waves or a few years.
Consistent and reliable data for your tracking studies
EXPE RIE NCE
Sample Strategies has years of
experience in delivering complex,
multi-country trackers.
EXPE RTISE Experienced project managers, highly profiled panels, validated sample and reliable quota delivery make Sample Strategies a perfect choice for large and complex tracking studies.
WE ’VE WORKE D WITH A DIVE RSE C UST OME R BASE . H OW CAN WE H ELP Y OU? Request a quote or to learn more, contact [email protected]
IHUT Recruiting
Product testing made easy
IHUTS (in-home product-placement tests)
product placement solutions for your IHUTs
IH UT SE RVICE S
Sample Strategies provides online recruitment and interviewing capabilities for in home
product placement tests. Using our responsive and reliable panel of respondents, we can
recruit respondents for product placement studies with a proven record of highest recall
rates.
We take care of recruitment, reminders, incentives and panelists questions. You get the
best data possible in shortest period of time.
WE ’VE WORKE D WITH A DIVE RSE C UST OME R BASE . H OW CAN WE H ELP Y OU? Request a quote or to learn more, contact [email protected]
Panel recruitment and quality
Balanced panels with guaranteed quality
All respondents have double opted-in to become members of Sample Strategies panel. Our strict and careful multi-source panel recruitment methods, panelist incentive management program and thorough quality management processes allow us to provide reliable and consistent results.
Better profiling leads to better results and has positive impact on your project time frames
IN-DEPTH P ROFIL ING
Respondent profiles are our core asset.
In-depth profiling on more than 400
parameters allows us to directly target
diverse and hard to reach audiences. The
resulting increase in incidence and
decrease in field time is what sets up
apart.
PANELIST RE WARDS Sample Strategies panel members are
paid cash incentives. We always
compensate our respondents fairly for
their time and recognize that they
make online research possible. Because
of this philosophy, we have the best
response rates and panelist retention
rate in the industry.
M ULTI- SOURCE REC RUIT MENT
At Sample Strategies, we’ve built and
continuously nurture a panel which is
reliable and representative. We use a
broad mix of sources for panel
recruitment ranging from referrals,
SEO, targeted emails lists, worldwide
portals and permission based
networks.
WE ’VE WORKE D WITH A DIVE RSE C UST OME R BASE . H OW CAN WE H ELP Y OU? Request a quote or to learn more, contact [email protected]
Quality
Get nothing but the best
Sample Strategies recognizes the importance of data integrity and is committed towards providing the highest quality standards for panel and data collection solutions.
quality guaranteed for your research
DOUBLE OPT- IN RE GIST RATION
Every respondent does a DOI registration
to qualify as a panelist. Each member
must confirm their desire to join our
panel by clicking on a confirmation link in
the email that’s sent to the registrant’s
email address. During this process all
registrants pass “CAPTCHA” validation
before becoming a member.
DIGIT AL FINGE RP RIN TIN G Panel members have to pass digital
fingerprinting and identity validation to
be included in our panel.
GE O-IP VALIDAT ION We use geo-IP technology on sample
deployment which identifies the location
of a respondent. If the location of a
respondent’s IP doesn’t match the target
location of a survey, they’re flagged and
blocked. If a respondent is flagged on 3
occasions, validation audits are triggered.
ADDRESS VA LIDAT ION Panel members are validated by their
physical address both at the time of
incentive redemption and as a part of
profiling surveys which are conducted on a
regular basis.
WE ’VE WORKE D WITH A DIVE RSE C UST OME R BASE . H OW CAN WE H ELP Y OU? Request a quote or to learn more, contact [email protected]
Panels
Get balanced, diverse and hard to reach audiences around the world
Sample Strategies has a diverse audience base covering 16 countries across North
America, Europe and Asia providing access to consumers, business professionals and
many hard to reach respondent groups.
AUT OM OTIVE PANE L Sample Strategies automotive panel
has more than 700,000 panelists
profiled on car ownership (new/used),
make, model year of purchase and
more.
M OBILE PH ONE USE R PANEL Sample Strategies mobile phone panel
has more than 500,000 panelists
profiled on phone ownership, brand,
make, plans, purchase intent and
more.
VIDE O GA MERS PAN EL Gamers are profiled on consoles,
gaming types, online activity,
purchasing behavior and much more.
BAN KIN G/FINANCE PA NEL Sample Strategies provides access to
more than 2.5 million respondents
who’re profiled on investable assets,
bank accounts, brokerage accounts,
insurance and more.
BUSINE SS DEC ISION M AKE R PANEL Sample Strategies B2B panel allows
you to access for more than 1.5 million
highly responsive business decision
makers and influencers.
IT P ROFE SSIONAL S PAN EL Sample Strategies provides access to
over 350,000 ITDM’s worldwide.
SM ALL & ME DIUM BUSINE SS OWNE RS PANEL Access to thousands of Small &
Medium Business Owners &
Executives.
HISPAN IC S PANEL Access to acculturated and un-
acculturated Hispanics in the US.
WE ’VE WORKE D WITH A DIVE RSE C UST OME R BASE . H OW CAN WE H ELP Y OU? Request a quote or to learn more, contact [email protected]
Panel Attributes (Consumer)
In-depth profiling, consistent results and quick turnaround
BA SIC DEM OGRA PH IC S
Age
Gender
Ethnicity
Caucasians
African Americans
Asians/Pacific Islander
Hispanics / Latino
Others
Marital Status
Never Married
Married
Divorced
Annual Household Income
Less than $14,999
$15,000 - $24,999
$25,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
$100,000 - $149,000
$150,000+
BA SIC (c ont’d)
Country of birth
Age of children
Education
School
Some college or university
Some college with a 2 year degree
Some college with a 4 year degree
Post graduate
Primary Decision Maker
Automobiles
Computer hardware/software
Home electronics
Financial services and investments
Groceries
Gaming consoles
Internet usage
Insurance
Mobile phone/Smartphone/Tablets
Others
AUT OM OTIVE
Make, model and year of vehicles
Category
Lease/buy
New/used
Insurance
Primary decision maker
Primary driver
TRA VEL
Business travel
Leisure travel
International travel
Air-travel
Hotel stay
DRIN KS
Non alcoholic
Whiskey
Beer
Others
FINANCE
Credit cards
Type of account
Insurance
Investments
PETS
Cats
Dogs
Others
RE SIDENCE TYP E
House
Mixed user apartment
Dedicated apartment
HEALTH
Smokers
Vision
Medical Ailments
WE ’VE WORKE D WITH A DIVE RSE C UST OME R BASE . H OW CAN WE H ELP Y OU? Request a quote or to learn more, contact [email protected]
Panel Attributes (Business)
Deeper profiles and actionable insights
EMPL OY MENT
Employment Status
Full time employed
Part time employed
Self-employed
Student
Retired
Unemployed
Position
Professional (e.g. doctor, accountant, lawyer)
General management (Executive, VP/SVP/EVP,
Director, Manager)
Middle management (department/branch Head,
junior Manager)
Other non-manual employee
Manual employee
EMPL OY MENT (c ont’d)
Industry
Decision Making Authority
Employment Titles
CEO/owner
VP and executive level
Director level
Manager level
Full time employees
Others
Employee Size
1 - 9
10 - 19
20 - 49
50 - 99
100 - 249
250 - 499
500 - 999
1000 - 4999
5000 and above
COMPAN Y ANN UAL REVEN UE
Less than $1 million
$2 million - $5 million
$6 million - $10 million
$11 million - $50 million
$51 million - $100 million
$101 million - $ 500 million
$500 million and above
Not sure
Country Sample Strategies
Validated Panelists
Panel expansion in last
6 months Population Internet Penetration
Australia 135,626 1% 22,015,576 90%
Brazil 105,235 62% 205,716,890 42%
Canada 155,749 25% 34,300,083 83%
China 505,127 20% 1,343,239,923 40%
France 175,421 15% 65,630,692 77%
Germany 213,234 18% 81305836 83%
India 365,086 7% 1,205,073,612 11%
Japan 475,725 11% 127,368,088 80%
Korea 225,761 7% 48,860,500 83%
Mexico 125,652 58% 114,975,406 37%
Netherlands 185,845 40% 16,730,632 90%
Poland 145,895 29% 38,415,284 65%
Russia 233,216 13% 138,082,178 48%
Turkey 176,594 36% 79,749,461 46%
United Kingdom 215,985 18% 63,047,162 84%
United States 425,413 35% 313,847,465 78%
WE ’VE WORKE D WITH A DIVE RSE C UST OME R BASE . H OW CAN WE H ELP Y OU? Request a quote or to learn more, contact [email protected]
Global Panel Counts
Total validated panelists: 4.07 million
WE ’VE WORKE D WITH A DIVE RSE C UST OME R BASE . H OW CAN WE H ELP Y OU? Request a quote or to learn more, contact [email protected]
Contact Us
INDIA
603, Anushka Tower
Garg Trade Center, Rohini
New Delhi – 110085
India
Tel: +1 203-724-0330
Project scheduled for launch on Sunday – Don’t worry, reach out to us and we’ll get you, the results you need.
JAPA N
9-50-1 Kamitsuruma
Honcho Sagamihara-shi
Minami-ku Kanagawa-ken
JP-252-0318 Tel: +1 203-724-0330
DU BAI
Jabel Ali free zone
Plot Number: MO0307
Dubai
UAE
Tel: +1 203-724-0330
USA
58 Settlers Farm Road
Monroe
Connecticut - 06468
USA Tel: +1 203-724-0330
Contac t us: Business enquiries: [email protected]
Bids: [email protected]