sample 1
DESCRIPTION
An example of the assessment.TRANSCRIPT
Take TwoPerfume & Deodorant
By: Joanna Tsaprounis & April Brady
What Is Take Two?
Take Two is a duo of perfume & deodorant, which provides the same effect of deodorant with an added perfume fragrance
Market Segmentation
The market for perfume & deodorant is multiply segmented
Take Two is aimed at young girls between the ages for 14-25
Busy women who are image & body conscious
Survey ResultsHow often do you use deodrent?
10
6
4
Once Daily
Twice Daily
After Exercises
The majority use deodorant once daily
How often do you use perfume?
6
9
5
always
sometimes
never
The majority of people said they use perfume sometimes
Would you buy a perfume and deodrent that is in one?
17
3
Yes
No
Our product could be successful as majority said they would buy it
What is your favourtie scent of perfume?
1
9
3
3
3
2
Musk
Tropical
Citrus
Plain
Strong scented
Other
The majority of people liked tropical scented perfume
What would yoou prefer your perfume in?
16
4
0
Glass bottle
Can
Other
The majority of people said that would like their perfume in a glass bottle
Where do you usually buy your deodrent?
7
9
2
3
1
Priceline
Supermarket
Corner Store
Chemist
Other
The majority of people buy their deodorant from the supermarket
Where do you usually buy your perfume?
11
5
1
1
2
Department Stores
Perfume Stores
Chemist
Priceline
other
The majority of people buy their perfume in department stores
What would you usually pay for deodrent?
4
12
4
0
0-5 dollars
5-10 dollars
10-15 dollars
15-20 dollars
Majority of people would pay 5 to 10 dollars on deodorant
What would you normally pay for perfume?
3
2
3
4
9
0
20-30 dollars
30-40 dollars
40-50 dollars
50-70 dollars
70-100 dollars
over 100 dollars
The majority of people would pay 70 to 100 dollars on perfume
The majority of people like fantasy advertising
What sort of advertising do you like the most?
7
8
3
2 0
Slice of life
Fantasy
Spokesperson
Jingles
Demonstration
What TV shows do you watch?
8
16
7
1
31
Drama
Comedy
Soap Operas
Documentaries
Action
Other
The majority of people watch comedy on T.V
Marketing Mix
Product: Is a perfume deodorant duo scented tropical in glass bottle
Place: It would be sold at supermarkets & department stores
Promotion: It would be fantasy advertising promoted on T.V during most comedies
Price: It will be priced at $15
Strategies Used
Primary resources were used to gather information
Why?Straight from the consumerProper informationEasier to promote product
Promotion Strategies
Advertising on:T.V ,Radio & MagazinesSelling in priceline & some department stores
Fantasy Advertising with a famous celebrity
Marketing MixThe promotion strategy fits in with
Product: The product would be successfully sold as noted in survey results
Place: The place fits in because priceline is the best place to sell
Price: Price fits because it is a suitable price for what it is & where it’s sold
Take TwoPerfume & Deodorant
Thank You