Who would be the audience for your media product?

British, indie, comedy, action sci fi

Core target audience is London youth (has a local appeal due to slang)

Targeted secondarily at 15-34 men and women of all ages

Film has a very niche appeal

Attack The Block

A look at a similar product:

Terminator

American, indie, Action Sci fi movie

Core target audience Sci fi fans

Has broader appeal due to large emphasis on action

Secondary target audiences include Men aged 18-35 and Action Fans

Retribution (our media product)

National appeal through setting.

Mass appeal to male audience appeal through action usage

Core audience of Scifi or Action fans

Secondary audience of males 15-35

Audience Profiles for consumers of my media Product

Core Audience 15-24 Years old

Male

British

Geeky

Sci Fi action fans

Regular movie goer

Secondary Audience 15-35 years old

Male

British

Laid back

Broader taste in films (not too picky)

Attends movies with friends