evalutation 1
TRANSCRIPT
1 . I N W H AT WAY S D O E S Y O UR M E D I A P R O D U C T U S E , D E V E L O P O R
C H AL LE NGE F O R M S AND C O NV E NT I O NS O F R E AL M E D I A P R O D U C T S ?
By Farhannah Sumar
RELATIONSHIP BETWEEN MUSIC AND VISUAL
Throughout the video we’ve used a link between the music
and visuals because we have made the whole video concept
based.
The music and visuals go well together as whenever the
beat changes the scene changes which makes it more
enjoyable for the audience to watch.
The lyrics are concept base and we have showed this
through our story line as we have used a female who was
the star and a male who was the co-star.
PERFORMANCE AND NARRATIVE
I will be using Andrew Goodwin’s theory to analyse my three media
products.
I used relationships between music and visuals which is one of his
theories to help create my music video. Goodwin explained where
there was a difference between narrative and performance based
videos. This was also reflected in our video and was good because it
showed the star persona (performance) of the character. However
narrative based helps the audience understand from the video that
the girl is being cheated on while her boyfriend is moving on.
VOYEURISMCompared to American music
videos, our music video in general
has less voyeurism as it is more
suitable for a wider range of target
audiences as well as our aimed target
audience which is 13-25 year old
girls.
We went against this typical
convention of obvious voyeurism so
that it was suitable for the younger
target audience of our choice.
This is an example of one of her outfits during the shooting.
STAR IMAGE
Throughout the video there were many scenes of her, as the
producers require main focus on the vocalist and because our
artist is a solo artist and this is her debut album, we focused on
this a lot of the time.
This can be seen in shots where the star is performing alone
which makes her the centre of attention.
Her costume also brings out her character which makes it clear
to the audience that she is the main part of the song and that it is
about her specifically.
LYRICS AND VISUALS
There is not a strong connection in our media
music video of lyrics and visuals and this is because
the star is more focused on her relationship
“problem” throughout the video which helps the
audience concentrate more on the emotional part of
the song as it becomes clear through her facial
expressions and the situation that the audience is
viewing.