salesfusion webinar - tracking digital body language

Live Re-broadcast featuring industry expert panel on webinar demand creation!

SalesFUSION Premium Content Special Brighttalk Webinar Re-Broadcast Special Brighttalk Webinar Re-Broadcast

Sponsored By:

Why are webinars so Important?- Thought Leadership- Lead Generation- Lead Nurturing- Duration of Program


Sponsored By:

Why are webinars getting tougher to produce?- More competition- Inbox noise- Poor execution- Compelling content


Sponsored By:

Today’s Moderator for the roundtable:

Mike Agron – Professional Webinar Producer


Sponsored By:

How to Gather and Mine Digital Body Language Across the Webinar Life Cycle

Before – During - After

COPYRIGHT 2012 WEBATTRACT

Mike AgronExecutive Webinar Producer

WebAttract, LLC

Kevin MillerCMO

SalesFUSION

Kim LloydCEO

RocktheDeadline

Tom JudgeVP Strategy

Direct Marketing Partners


Digital Body Language: Before – During – After

Tips, Insights & Best Practices

Ensuring Predictable Outcomes

Converting More Prospects Into Customers

Your Questions – Ask the Experts


Poll #1

• None• Number of people who register or attend• Quantity of fresh new sales prospects• Number of new social media and Blog followers• Closed deals

What type of digital body language do you currently use to measure your webinar effectiveness?


Poll #2

• We don’t use• Standard reports from webinar provider• Home grown or customized system• Marketing or Sales Automation Provider

What type of system or platform do you use to track and analyze life cycle intelligence?

It’s a Mini Theatrical Event From Let’s Go to Go Live!

Budget 6-8 Weeks

ACT IThe Plan

ACT IVGo Live!

ACT IIIMessage Shaping

ACT IIRecruit Audience

ACT VPost Webinar

©2012, WebAttract LLC


Gather Life Cycle Intelligence

BEFORE EVENT

Gather profile dataInterests

Social Media DURING WEBINAR

Online polls Live QuestionsSocial Media

SurveysAFTER EVENT

SurveysOn-Demand Views

Social MediaLead Nurturing


Ensuring Predictable Outcomes

Thought Leadership Panel



WebAttract, LLC

Kevin MillerCMO

SalesFUSION

Kim LloydCEO

RocktheDeadline

Tom JudgeVP Strategy

Direct Marketing Partners


Before

Capturing and nurturing leads through the b2b webinar funnel

Capture

Analyze

Score

Sales

Nurture Ideas

Digital Conversation

Present content through webinars

Engage Sales

Track behavior, attendance (pre & post session)

Lead Scoring&

Nurturing

Map the end-to end process

• Know your prospect’s buying process• Map and document the buying and selling

process

“BANT PLUS” SALES READY LEADS

Detailed background Informationon the prospect and the selling opportunity helps drive more

productive sales results

WHAT WOULD YOU LIKE TO LEARN

FROM THIS WEBINAR?

REGISTRATION LANDING PAGE TIP


During

On Line Polls Provide Real Time Digital Feedback

How will you monitor your online reputation going forward?

Response Rate = 66%

Exit Survey Also Provide Valuable Digital Feedback

On a scale of 1 to 5 - How did today’s webinar meet your expectations?

Response Rate = 42% with 98% Positive Ratings

©2012, WebAttract LLC


After


Put Your Sales and Marketing Hat On:

• Step 1: Archive a copy of the recorded webinar• Step 2: Within 24-48 hours, send follow-up thank you emails and include valuable content and information• Step 3: Do final Registration, Attendance and Performance analytics, Track Website visits

Maximize the Opportunity with Post Webinar Follow-up to Start a Warm Conversation


Analyze all Other Life Cycle Intel

Industries Represented What kind of inertial technology are you most interested in?


Study Attendee Insights

Interests Plans to purchase this year

What would

you like to learn?

Scale 1-55 being highest

What could we

have done

better?

What did you like the

most?

What other

webinar topics

would be of

interest?

Poll #1 Poll #2 Question asked by attendee

MEMS IMU

Not sure researching

General Info

5 More technical content

The Ask the Experts Panel

Case Studies on hardware

specific appls

Integration Kallman

Filter

Define models for the inertial sensor errors

When discussing

multi-Sensor

fusion, are there ….

MEMS IMU

Yes Practical app of MEMS

IMU GNSS

5 Good overview not too

technical Well

organized

Any GPS signal

related topics

Define Models for the inertial sensor errors

Is the INS always a

core sensor?


Mine Life Cycle Intelligence

BEFORE EVENT

Gather profile dataInterests

Social Media DURING WEBINAR

Online polls Live QuestionsSocial Media

SurveysAFTER EVENT

SurveysOn-Demand Views

Social MediaLead Nurturing

Track registrants and attendees to your site

Webinar should be a recurring driver for site visits95% of b2b buyers research on the webThis “digital conversation” with your company is going on whether you know it or not!

MA Software should facilitate pre & post event data and package up the leads for salesAll site & event data is captured an analyzed inside of the MA systemData is scoredLeads are pre-processed

Basic Web Analytics

Email Campaign Responses

Attendance

Registration

Social/Blog

Corporate Website


Summary

• Planning ensures predictable outcomes

• Assess what you’ll use to capture digital body language

• Use life cycle intelligence to segment sales ready vs. nurturing opportunities

• Build an ongoing database to create your own digital body language benchmarks


To Continue the Conversation

An End2End Solution for Webinar Demand Creation

www.webattract.com [email protected] @WebinarReady+916.804.4703

www.salesfusion.com [email protected]+1.610.648.3823

www.rockthedeadline.com [email protected] @RockDeadline+1.518.210.1699

www.dirmkt.com [email protected] +1.510.368.7527

Ask the Experts Panel



WebAttract, [email protected]

Kevin MillerCMO

[email protected]

Kim LloydCOO

[email protected]

Tom JudgeVP Business DevelopmentDirect Marketing Partners

[email protected]

salesfusion webinar - tracking digital body language

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webinar life cycle

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