salesfusion company overview

Company Overview

© 2016 Salesfusion, Inc. All Rights Reserved.

Introduction to Marketing Automation

2

ATTRACT & CAPTUREprospects in your

target market

SCOREleads based on who is most likely to buy

MEASUREand improve

marketing ROI

NURTUREleads who aren’t ready

to buy

RETAINand extend customer

relationships

ALIGN sales and marketing for

seamless experience


Benefits of Marketing Automation

3

Companies who adopt marketing automation on average benefit in the following ways:

With Marketing Automation

Integrated to CRM

higher win rates when sales and marketing tightly aligned Marketing Profs 2015

20%increase in opptys from nurtured leads DemandGen 2013

53%higher conversionto mktg qualified leadsAberdeen 2013

10%increase in marketing’scontribution to pipelineForrester 2014

38%

Without Marketing Automation

3x higher revenue growthAberdeen 2015


Our Strategy

4

Complete: Salesfusion includes all the functions that a marketer needs

Easy to Use: Solution is intuitive and enables a marketer to do their job

Affordable: Offer the lowest total cost of ownership

No-Fail Approach: Client Success Team collaborates to meet your goals

Native CRM Integrations: Align sales and marketing with access and visibility


Salesfusion’s Solution

● Build long-term relationships throughout the customer lifecycle

● Drive inbound traffic and identify new prospects

● Engage through automated campaigns

● Manage events efficiently

● Score leads and prioritize for sales follow up

● Track all campaigns in one place

● Analyze performance and report ROI

5

Salesfusion provides a complete, easy-to-use marketing automation solution with a no-fail approach to ensure marketing success.


CRM Integration

6

● Independent SaaS MA Platform - not a CRM toolkit

● Salesfusion is the only MAP built on top of a traditional CRM-style relational database ○ Map to lead, contact, account, task, opportunity and campaign tables○ Automatically generate sales tasks and opportunities

● Automated data syncing with CRM by Salesfusion

● 100% pre-built integration - no middleware

● Integration is fully supported by Salesfusion

MAP CRM

Aligns Marketing and Sales through a bi-directional sync that allows for data to easily push and pull between the two platforms.


Industry leading marketing automation platform focused on SMB

7

Named as a 2015 Cool Vendor - “Cool Vendors in Tech Go-to-Market, 2015”Debuted on the 2015 Gartner Magic Quadrant for CRM Lead Management

2015 SiriusView on Marketing Automation:“Salesfusion’s event management and lead scoring make it an appealing option for SMB”“Salesfusion offers the lowest pricing by contact tier across all listed MAP vendors”

2014 Forrester Wave Report for Lead to Revenue Management Vendors:Ranked as a “Strong Performer” in EnterpriseRanked as a “Leader” in Mid Market/SMB

Market Leadership

400+ Customers2 Million Emails

sent per day60,000 Website Visitors

captured on forms each day 6 CRM Integrations

www.salesfusion.com | 855.238.6522 | [email protected]