sales training latin america congress flávio maneira at brazil
DESCRIPTION
Segue a apresentação que dei em maio 2012 no congresso de treinamento focado no segmento farmacêutico. Tema: Reescrevendo as regras de treinamento para a nova geração.TRANSCRIPT
Flávio Maneira
Who am I?
Projects Done
Professional BackgroundTime line
Neurosciences
TrendsHuman Capital
Human Capital
Trends
Neurosciences
H. Mintzberg Gary Hammel Kim/Malborgne
Kaplan/Norton Peter Drucker Dave Ulrich
Deming Peter Senge Nonaka/Takeuchi
My respect and admiration
Rewriting the rules
Innovative training techniques for the millenial generation
Who is this generation?
Experience
Neural Strengthening
Sensations
Training & Development
Just for you Just in timeJust enough
Follow up
Tablets
VideosSimulators (Kinect)
What are the new trends in training ?
Social Media
Adaptability to workplaceEnvironment
Today we live in the information age.We live in an era of profound changes.New Ideas and moviments change the world daily.In this new society, who is more adaptable to changes wiillbe a step ahead
123
How to do dynamic,hands-on activities that capture attention?
How to energize dry material into exciting and appealing information?
How to create Training Techniques that increase retention with the Millennial
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3How to do dynamic,hands-on activities that capture attention?
How to energize dry material into exciting and appealing information?
How to create Training Techniques that increase retention with the Millennial
1How to energize dry material into exciting and appealing information?
Videocasting
Hotsite Podcasting
Why ? Cheap, fast and acceptable
2 How to do dynamic, hands-on activities that capture attention?
Jingles
Games
Interactivity
Creative Activities
3How to create training techniques that increase retention with the Millennial Generation?
KNOWLEDGE BUILDING
AT THE TIME OF EXECUTION
40% 80% AT THE TIME OF EXECUTION
KNOWLEGE BUILDING
The best way to retain (KNOWLEDGE) is by doing (Committment)
They learn by doing
Is the result measurable ?
0
25
50
75
100
20082009
2010 2011
Strategic TrainingConventional Training
*Research carried out on 187 reps in the pharmaceutical area
WHAT TO EXPECT IN THE FUTURE?
“STRATEGIC TRAINIG”
“SUCCESSFUL COMPANIES IN THE 21ST CENTURY WILL BE THE ONES WHICH ARE ABLE TO GET, STORE AND BETTER LEVERAGE WHAT THEIR EMPLOYEES KNOW LEWIS PLATT – CEO HP
Sustainable future
People
HOW WILL YOUR COMPANY TRAINING BE?
“Strategic training is to give the right tool at the right amount at the right time to the right person”
Thank You!
Flávio Maneirawww.flaviomaneira.com.br
Questions?