sales promotion-advertising- business- samsung company-emre sarcan
TRANSCRIPT
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Samsung’s Sales Promotion Methods And Examples
By Emre Sarcan
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What is ‘‘Sales Promotion’’ ? In the simplest, Sales Promotion is all
actions for increase in sales by company.
Advertisement is show us the reasons to buy goods/services. On the other hand, Sales Promotion encourage to buy goods.
Some encouragement/Sales Promotion ways are; Free gifts, Discounted prices, Joint promotions, Free samples, Coupons, Competitons, Finance deals.. Etc.
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To realize ways of Sales Promotion, we need activities. Some popular Sales Promotion activities;
Buy-One-Get-One-Free Customer Relationship
Management New Media Merchandising
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Samsung invest very high prices for Sales Promotion,however, it has spent around $4.6 billion in 2013.
The use of sales promotions has been particularly high in Korea, where Samsung offered $888 million in sales promotions that actually exceeded the $661 million it spent on advertising in its home country.
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Samsung’s Examples• Before the give examples, should
explain the strategy of multinational company’s like Samsung. However, Samsung offers Sales promotion for each country and they are different each other.
• This strategy’s reason is each country’s customers have different habits, hobbies and feeling. So it seems logically for customer relationship.
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Australia/More Inf..
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As a conclusion, company’s sales promotions sometimes can seem unreasonable but for long term it affects demands, brand awareness, customer confident.. Etc.