Sales Mastery - Winning Sales Strategy

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Sales Mastery - Winning Sales Strategy

Program Brief

“Sales Mastery” program helps organizations develop comprehensive strategies to win sales

opportunities. It is a mind-set, skill-set, tool-set, and methodology that blend the art and science

of sales-integrating communication skills with disciplined business thinking and execution

process. It enables you to eliminate the dysfunctions in the selling / buying process and get

buyers on the same side of the table-to get real, talk honestly, explore issues, collaborate and

craft solutions that exactly meet the client's needs. The end result is radical success for you and

your client.

Program Content

Broadly 02 areas will be covered:

Managing Sales

Selling Skills: More Exploration

Sales Tricks and Techniques

Managing Effective Sales Process

Managing Clients

Client Relationships

Managing and Motivating a Sales Team

Making a Sales Team Work

Key Learning Objectives

Turn your customers into relations

Stimulate existing customers to buy more

Win new customers as a result of a structured sales approach

Maintaining relationship with stakeholders effectively.

Motivating team players to perform.

Enhance team work and effectiveness of the team.

The Key Facilitator

Shubbrato Dutta

Shubbrato Dutta, is a known name as a Motivational Speaker/Corporate Skill Facilitator/Consultant

in the Education, Retail, FMCG, Consumer Durables, Service Industry and the Banking/Insurance

fraternity.

A veteran, with over 24 years of rich corporate experience tasting the flavors of various MNC’s in

the domain of Sales, Marketing and Training, he has been with L’Oreal, Kotak, HDFC Bank etc. in

the East of India, and has served P&G - Wella as Regional Sales Manager in the West of India.

With Future group he had initiated the Learning and Development department in the North and

headed two group companies of Future Group namely Convergem Retail India Ltd. And Footmart

Retail India Ltd in the same domain.

Mr. Dutta is an MBA from ENPC, Paris. But before he accepted a scholarship to study in France he

had already started his career. An interesting thing to note would be that his first job after college

was as a Pick-up and Delivery boy with TNT Express worldwide after he lost his parents. He has

probably never looked back ever since.

His professional career made him taste waters of various MNCs handling diverse product lines

where his aggressive, go getting attitude along with sustained performance, made him bring in,

develop and formulate strategies to take businesses to the next level of market penetration and

expansion. His ability to handle cross functional roles in the most competitive environments at a

time when the players and entrants were a-few, and the need to possess a greater part of the market-

share, it was his thorough knowledge and experience with a blend of people management skills to

handle people and pressure to develop businesses in territories not foreseen and untargeted by the

company itself played a huge role in evolving him as a leader in his field. Mr. Shubbrato Dutta has

been an example of a self-driven, self-motivated person who has always believed in being a mentor

to his team mates by training them in the smallest possible way, making them reach a step ahead to

becoming successful entrepreneurs to this date. Training immediate teams which came as a part of

the job responsibility so as to motivate and drive results in any sales driven organization came as

being popularly recognized at all levels within the organization, thus giving an edge in training

teams at various cross functional levels.

His ability of being a suave, encapsulating trainer lies in conducting Motivational, Self-

Developmental, Leadership and NLP trainings besides being a veteran Sales/Communication

trainer at the CXO level for some big corporate giants.

He has to his credit, the feather of having trained more than two lac Fifty thousand

professionals across industries being a part of the family for famous brands like:

Coca Cola India

Coca Cola Bangladesh

Kotak

Revlon

HDFC

L’Oreal

P&G

Wipro

Indian Oil

ONGC

Adidas

IBM

Wella

Adobe

F-Secure

Landmark Group

Reliance Infrastructure

Reliance Power transmission

Aditya Birla Retail

Aditya Birla Mining

TATA Motors

TATA Capital

State Bank of India

VLCC

Maruti

Balmer Lawrie and Co Ltd.

Mahindra and Mahindra

Jardine Lloyd and Thompson

Shapoorji and Pallonji and Co

Future Group

Allahabad Bank

Siemens

ING

Nitco

Varroc Engineering

Accenture

CMA CGM Shipping

The Afghan Telecom Development

Authority

Al Rashid Group

Kolkata Police Force

Wockhardt

Ministry of Tourism

Alere

Zim Shipping Ltd.

Delhi Duty Free / IDFS Group

CMS Group of Colleges, Coimbatore

Deutsch Bank and many more

He has been associated with the DGR (Director General of Resettlement, Armed Forces) and

has successfully trained many senior officers from the Army, Navy and the Air Force for

resettlement.

He has trained extensively all over India and countries including Bahrain, SAARC countries like

Afghanistan, Bangladesh and Nepal.

He takes special interest and does amazing Outbound programs on Leadership, Team Building,

Assertiveness and Decision Making. Some of his programs include “Mind over Matter”

Workshops like Walking on Fire, Walking on Broken Glass, Breaking the Arrow etcetera.

He has been a Visiting Faculty/Guest Speaker for Sales Management, Brand Management,

Consumer behavior and Retail Management etc. and Guest Speaker with reputed colleges like

IISWBM, IIPM, IIT Delhi (Dept. of Management Studies), IPM, FIIB, IILM etc.

As an Executive Coach to many able senior industry professionals, he has mentored and

coached employees from companies in various industries and domains that include Sales,

People Skills, Leadership and Negotiations etc. Amongst the companies that he catered to as a

coach are Kotak, Maruti, Balmer Lawrie and Co., Shapoorji Pallonji and co. NITCO, Future

Group, CMA CGM Shipping etc. He specializes in Sales, Leadership and various people skills.

Credentials: Please click the following links for testimonials.

Link 1: Click here. (Testimonial from Chief People Officer of Essel Mining – Aditya Birla

Group)

Link 2: Click here. (Participants’ Feedback)

Link 3: Click here. (Participants’ Feedback)