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Page 1: Sales letter

Tiger’s Roar News Publication3219 College StreetSavannah, GA 31404 October 20, 2015

Greetings Potential Client,

Why are you advertising with media outlets who are not reaching college students? Why are you continuing to invest your money on advertising strategies for these media outlets if you’re not seeing revenue increase for your business?

Tiger’s Roar is more than a student news publication that provides news content that relates to the issues of college students; it’s the student voice of Savannah State University. Tiger’s Roar also includes an advertising section for businesses who target college students.

With Tiger’s Roar news publication circulating 1,500 copies, have 200 daily visi-tors on its website, and reaching 4,600 students that attend Savannah State University, and having those numbers double every year, advertising with Tiger’s Roar will help you reach the college students you want to service your business to or buy your product.

Many businesses who have advertised with Tiger’s Roar have created inno-vative strategies for college students to continue to come to their businesses. These strategies have increased revenues and the number of college students who wants service or products from that business.

We hope you will render our services, and we reply promptly, so we can ensure a relationship that will be mutually beneficial.

With Regards,

Kinyana McCoy, Advertising Director [email protected]