CROWN BERGER KENYA LTD

NAIROBI

ANNUAL SALES CONFERENCE 2007

SAFARI PARK HOTEL

NAIROBI

WELCOME

CROWN FAMILY

WHAT WE DID IN 2006

GROWTH

2003 – 04 : VOL. 8% ; VAL. 4% ; ASP -3%

2004 – 05 : VOL. 7% ; VAL. 14% ; ASP 6%

2005 – 06 : VOL. 15% ; VAL. 23% ; ASP 14%

NEW BUSINESSES ON ANVIL

GROWN BY 23 % ??

WOW ....

REASONS FOR RECORD GROWTH ?

1. AGGRESSIVE ADVERTISEMENT/PROMOTIONS

2. FILLING UNTAPPED MKT OPPORTUNITIES

3. NEW AREAS EXPLORED – THERMOPLASTIC ROAD MARKING

PAINT; MARINE PAINTS INTRO; NEXA PUSHED; SELEMIX INTRO

WAY AHEAD.............

2007

ANOTHER MILESTONE TO ACHIEVE

NEW BUSINESSES ON ANVIL

THREATS

BASCO

PRICE – Increased discounts ;

Dumping material on consignment basis;

Extended Credit Terms;

Aggressive Wall/Mabati Brandings;

Aggressive Radio ads & Promotions;

News Paper ads;

Free automatic DU to dealers & Nakumatts

SADOLIN

•Increased discounts in Sadocryl after we launched Selemix

•Aggressive marketing in Industrial Sector

STRATEGY FOR BUSINESS DEVELOPMENT IN 2007

Strategy for Business Development in 2007

MAX. MARKETING, ADVERTISEMENT, PRESENTATIONS,

DEMONSTRATIONS DURING JAN. – JULY 2007

BECAUSE OF ELECTION COMPAIGNS THEREAFTER

1. Industrial Segment

2. Marine Paints

3. Automotive Paints

4. Thermoplastic

Good Business Expected in Mombasa & Kisumu

SUPPORT REQUIRED

1. STORAGE SPACE IN LIKONI, DAR ROAD

2. REFURBISHMENT OF CUSTOMER SERVICE IN

BERGER, DAR ROAD & KISUMU

SUPPORT REQUIRED

3. EPABX TELEPHONE BOARD

4. CANTERS FOR DELIVERY

5. CARS

SUPPORT REQUIRED

6. LATE DELIVERY OF MATERIAL

7. INCENTIVES

8. SALARIES

ASANTE SANA

God bless you

SUNIL VERMA