Sales and Traction

Shaer Hassan

CEO, Nascenia

Business Sales

• Complex decision making with many parties involved

• Long sales cycle with series of meetings

Consumer Sell

• Simple decision making

• Driven by consumer marketing

• Short sales cycle

Consumer Marketing

• SEO

• Internet ad

• Email

• Social media

• Mobile marketing

• Public relation

B2B Marketing

• Trade Shows

• Trade association

• Events

CEO is the best sales person

Sale will come from unexpected source

• Always sale

Close the Deal

Do the homework

Develop a sales Team driven by goal

• Commission based

• Enthusiastic

– what comes out from heart goes to heart

Track Customer Behavior

Sales Funnel

Cohort Analysis

Thank you

shaer@nascenia.comlinkedin.com/in/shaerhassanwww.nascenia.com