sales 101 for admissions
DESCRIPTION
Webcast on Friday, September 18thTRANSCRIPT
Sales 10130 Minute Sales Training for Admissions
ExpectationsEmbracing “Sales”
5 Sales Tips for Admissions
Language.
You provide a service.You accept money for it.You have delivery costs.
You pay people. You may (or not) have profits.
It’s a Business.Stop thinking it’s something else
BusinessConsumers or Customers
Sales & MarketingCosts, Return, Investment
Experience
Sales.
SalespersonIf you are in admissions and you don’t believe this, you should get another job
Match the product or service you offer with people who have a demand for that
product or service.
Match the academic/social programs your college offers
with students who are interested in those programs.
Hire different people.Train them differently.Provide different tools.
Set different goals.Assess and evaluate.
Five Tips
Ask & Listen.
Sales Mistake #1
Talk too much!
Take NotesAsk Clarifying Questions
Focus on ThemBenefits vs. Features
U R Always On.
Due to fall travel season I will be out of the office during September and October except on friday afternoons. I will be
checking my email during this time so I will respond to your email at my earliest convenience. If you need immediate
assistance please call 1-800-XXX-XXXX.
“Too busy recruitingto recruit?”Adrienne Bartlett, September 2009
Out ofOffice
Talk Price.
Calculate Actual Cost On Your Website
93%Wanted To
37% Able To
Salespeople Must Be Able to Discuss
the Real Price
Talk Value.
$20k per year
$47k per year
Is an undergraduate degree from Northeastern worth $108k more than an undergraduate
degree from UConn? No.
June 2009
71%National Association for College Admission Counseling
Get them to“No”
When is the best time for you to
hear that they are not interested?
The Inquiry Card Story
The Deal:“I’ll be honest with you if you be honest with me.”
The customer is always right.But not always right for us.
Get Out ofthe Way.
Closing the Deal.
Remove theRoadblocks
Recognize“Buyer Shift”
Rethink the Yield Event in Spring
The Most Difficult Questions to Ask:
“What would not make this work?”
Ask for their Commitment
One More Thing
Go to formal Sales Training
targetx.com/nacac
Next Webcast10 Steps to Writing Better
Email Messages
October 16th