IN

Soniya Bedekar 03 Kamika Chitre 13 Shweta Dhuri 21 Asmita Gaikwad 25 Shraddha Kanase 41 Ulka Khedekar 44

Group Members

Saffron

• The most precious and most expensive spice in the world: Saffron.

• The Saffron filaments, or threads, are actually the dried stigmas of the saffron flower, "Crocus Sativus Linneaus".

• Each flower contains only three stigmas. These threads must be picked from each flower by hand, and more than 75,000 of these flowers are needed to produce just one pound of Saffron filaments, making it the world's most precious spice.

• But, because of saffron's strong coloring power and intense flavor, it can be used sparingly.

• Saffron is used both for its bright orange-yellow color and for its strong, intense flavor and aroma.

Saffron Cultivation & Harvesting

• The cultivation of saffron needs an extreme climate; hot and dry weather in summer and cold in winter.

• The sowing takes place in the months of June and July

• The harvesting takes place between the end of October-beginning of November. The rose of saffron blooms at dawn and should stay the least possible time in the plant because it withers quickly and the stigmas loose color and aroma. This is why they are gathered between dawn and 10 am

• Once the flowers are gathered, stigmas are separated from the rest of the flower. More than 85.000 flowers are needed to obtain just one kilo of saffron

Saffron Cultivation & Harvesting

• The stigmas of saffron have a high level of moisture, so it is necessary to dry them for its good preservation. This is the process of roasting, in which the stigmas get it definitive aspect: bright red, rigid and without wrinkles.

• After the process of roasting, the stigmas of saffron would have 1/5 of their original size. This means that for one kg of raw stigmas we will obtain 200 g of saffron ready for consumption.

• For its perfect preservation, saffron is stored in big wooden trunks lined with metal plate inside protecting it from heat, cold and specially moisture.

Medical Benefits of Saffron

• Saffron is known to offer multiple health benefits. Saffron benefits include treating asthma, menstrual discomfort, depression, atherosclerosis, and many other health problems.

• Some studies have also indicated that saffron benefits may also extend to cancer as saffron may also have certain anti-cancer properties as well.

• Saffron have positive effects in lowering blood cholesterol and triglycerides among heart patients

• In ancient cultures, saffron was also used to relieve stomach aches and kidney stones and also as an agent in improving the circulation of blood.

SRILANKA

The island of Sri Lanka lies in the Indian Ocean, to the southwest of the Bay of Bengal.

It lies between latitudes 5° and 10°N, and longitudes 79° and 82°E.

Sri Lanka is separated from the Indian subcontinent by the Gulf of Mannar and the Palk Strait.

According to Hindu mythology, a land bridge to the Indian mainland,

known as Rama's Bridge, was constructed during the time of Rama by the Vanara architect Nala. Often referred to as Adam's Bridge, it now amounts to only a chain of limestone shoals remaining above sea level

Srilanka

Srilanka’s Map

Population

21,283,913 (July 2011 est.)

Age structure

0-14 years: 24.9% (male 2,705,953/female 2,599,717) 15-64 years: 67.2% (male 6,993,668/female 7,313,440) 65 years and over: 7.9% (male 720,219/female 950,916) (2011 est.)

Median age

total: 30.8 years male: 29.7 years female: 31.8 years (2011 est.)

Population growth rate

0.934% (2011 est.)

Birth rate

17.42 births/1,000 population (2011 est.)

Death rate

5.92 deaths/1,000 population (July 2011 est.)

Demographic

Ethnic groups

Sinhalese 73.8%, Sri Lankan Moors 7.2%, Indian Tamil 4.6%, Sri Lankan Tamil 3.9%, other 0.5%, unspecified 10% (2001 census provisional data)

Religions

Buddhist 69.1%, Muslim 7.6%, Hindu 7.1%, Christian 6.2%, unspecified 10% (2001 census provisional data)

Languages

Sinhala (official and national language) 74%, Tamil (national language) 18%, other 8% note: English is commonly used in government and is spoken competently by about 10% of the population

Literacy definition: age 15 and over can read and write

Total population: 90.7% male: 92.3% female: 89.1% (2001 census)

Demographic

The Staple diet of Sri Lanka is ‘Rice and curry’ with a large community of farmers the Rice and curry is the main food in Sri Lanka.  Sri Lanka curries are known for their fiery hot spicy flavors and coconut milk.

Most of the Sri Lankans eat vegetables.

The specialty in Sri Lankan food is that same food is differently made in different regions.

Sri Lankan Food

Political Factors Economical Factors Social Factors Technological Factors

PEST ANALYSIS

Political Factors ANTITRUST LAW

LABOR TRAINING LAW

TAXATION LAW

i. Basis of Taxation

ii. Taxable Income

iii. Tax year

iv. Tax Rate

v. Losses

vi. Filing requirements

vii. Taxation Penalties

viii. Taxation Rates

EDUCATIONAL PHILOSOPHIES AND POLICIES

DEREGULATION PHILOSOPHIES

Economical Factors

Inflation rates – 7.5%, July 2011

Interest rates

1.Commercial Bank Lending and Deposit Rates: (Per cent per annum)

Prime Lending Rate: 9.36

Deposit Rate: 6.26%

2. Rates on Government Securities (Per cent per annum)

Treasury Bill : 7.25

o Public debt 82.9% of GDP (2009 est.)

Revenues $6.224 billion (2009 est.)

Expenses $9.801 billion (2009 est.)

Business saving rates: The percentage of disposable income that remains after consumption expenditures.

Trade deficits or surpluses: US$ 3.4 billion from 2.3 billion

Earnings from exports grew by 34.3 percent May 2011 to US$ 832 million

expenditure on imports increased by 67.9 percent to US$ 1,764 million.

Gross domestic product: $56 billion (2011 IMF est.)

Agriculture (11% of GDP): Major products--rice, tea, rubber, coconut, and spices.Services (59% of GDP): Major types--tourism, wholesale and retail trade, transport, telecom, financial services.Industry (29% of GDP): Major types--garments and leather goods, rubber products, food processing, chemicals, refined petroleum, gems and jewelry, non-metallic mineral-based products, and construction.

Budget deficits or surpluses

Sri Lanka was also targeting the lowest budget deficit 6.8 % in 18 years to supplement growth.

Social Factors

Women in work force

Concern about the environment

Workforce diversity

Shift in work and Career Preferences

Attitudes about the quality

Shift in preferences of work life regarding product and services characteristics

Technological Factors

Product innovations

Focus of private and government supported R&D expenditures

Applications of knowledge

New communication & technologies

Strength Weakness Opportunities Threats

SWOT ANALYSIS

STRENGTH

WEAKNESS

OPPORTUNITY

THREATS

Product

Price

Place

Promotion

Packaging

Physical Distribution

Marketing Mix

Product

Price

Place

Promotion

Packaging

Physical Distribution

Competitor Analysis

Competitor Strategies

Rules of Exporting in Srilanka

Means of Exporting

Duration

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