Confidential

Tricia E. MorrowGM Safety Strategy ManagerSeptember 2021

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Safety for the Future

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Periscope

A Holistic Approach To Vehicle Safety

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The Vehicle

The Driver

The Environment

Education and advocacy to help reduce driver error and risky driving behaviors.

Engineering advanced safety technologies and features.

Zero Crashes

Leveraging renowned research collaborations to help influence vehicle and driving policies to make cities, community infrastructures safer.

Periscope embodies safety from three perspectives

The Vehicle

Periscope In-Vehicle Technology

The Driver

KEY MESSAGES FROM FATAL STATISTICS‒ Number of vehicle fatalities went down in 2019, but influence of key

factors remained largely the same

‒ Seat belt use remains critical – influencing nearly half of the fatalities in passenger vehicles

‒ Alcohol affects almost a third of reported fatalities

‒ Speeding also affects over a quarter of reported fatalities

‒ Pedestrian, bicyclist and motorcyclist deaths together also account for over a third of fatalities

‒ Distraction impacts 9% of fatalities were reported

‒ Vehicle fatalities remain a leading cause of death for kids and teens

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The Environment

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The Environment: Example

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Distracted Driving: The Stats

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Distracted Driving: Technology & Research

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Distracted Driving Infographic: Advocacy

…What’s next

Engineering safety through a human lens.