safe routes to schools creating long term sustainability wendi kallins program director marin safe...
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Safe Routes to SchoolsSafe Routes to Schools
Creating Long Creating Long Term Term
SustainabilitySustainabilityWendi KallinsWendi Kallins
Program DirectorProgram DirectorMarin Safe Routes to SchoolsMarin Safe Routes to Schools
The Safe Routes to The Safe Routes to Schools ProgramSchools Program• Engineering
• Education
• Encouragement
• Enforcement
FundingFunding
Marin County Bicycle Coalition
2000 – 9 Schools
$600 (Town of Fairfax)
$25,000 (CADHS)
$25,000 (MCF)
$50,000 (NHTSA)
County Adopts the program
2001 14 schools $175,000 (Foundations)
2002 24 schools $310,000 (Enhancements)
2003 26 schools 2004 37 schools $500,000 (TFCA)
2005 50 schools (Sales Tax)
Wellness PolicyWellness Policy
Setting Physical Activity Goals
The primary goals for schools’ physical activity components are:
•To provide opportunities for every student to develop the knowledge and skills for specific physical activities
•To maintain students’ physical fitness
•To ensure students’ regular participation in physical activity,
•To teach students the short-and long-term benefits of a physically active and healthful lifestyle
Classroom LessonsClassroom Lessons
• Safety training
– Pedestrian safety
– Bicycle safety
• Environmental and health lessons
Bicycle RodeosBicycle Rodeos
• Safetyville Traffic Course
• Super Slalom
•Turtle Race
•Quick Turn Fast Dodge
Frequent Rider MilesFrequent Rider Miles
• Earn points for walking and biking
• Every 20 points get reward and enter raffle
• Win a new bike and other valuable prizes
Two Year Pilot ProgramTwo Year Pilot Program
Walking and Biking
From 21% to 38%
Driving
From 62% to 38%
Children Walking and Biking to School
0%
50%
100%
Fall 2000
Fall 2001
Spring 02
Fall 2000 14% 7% 6% 11% 62%
Fall 2001 17% 12% 3% 15% 53%
Spring 02 23% 15% 4% 21% 38%
Walk Bike Bus CarpoolDrive
alone
The Sales Tax November The Sales Tax November 20042004
Fourth Try at a Transportation Sales Tax
SR2S Popularity and Grassroots Support
Needed 2/3 vote
Passed with 72% vote
The Sales TaxThe Sales Tax
Measure A Funding
•11% of total Sales Tax to Safe Route to Schools
•Safe Routes to Schools Program
•Crossing Guards
•Infrastructure
Safe Routes to SchoolsSafe Routes to Schools
Program offered at no cost:•Organizing and Staffing for Task Forces
•Engineering support
•Pedestrian and Bicycle Education
•Guidance and Materials for Contests and Events
•General Promotion
•Crossing Guards
•Infrastructure Funding
Community SR2S Task Community SR2S Task ForceForce– Team Leaders
– School District Rep
– Political Leaders
– Public Works
– Law Enforcement
– Health Professionals
– Advocacy Groups
Document the IssuesDocument the Issues
• Parent surveys
• Injury data
• Traffic counts
• Speed checks
• Identify safety issues
WalkaboutsWalkabouts
•Invite parents, neighbors, principal, public works and police
•Walk or bike to areas of concern
•Focus on short-term solutions first
Street SmartsStreet Smarts
Lawn Signs
Banners
Bumper Stickers
Neighborhood/PTA presentations
Media coverage
Police presence
Walk and Bike Across Walk and Bike Across AmericaAmerica
Watch our progress as we RACE ACROSS AMERICA!
• Track the miles spent walking and biking to school
• Plot the miles on a map
• Learn about other parts of the country
Teen ProgramTeen Program
Student Travel Diary
Bike/Transit Field Trips
History of Transportation
Youth Led Activities
Special Earth Day Special Earth Day ActivitiesActivities
Greenhouse in a Bottle – grades 5/6
Family Mouse Behind the Wheel grades 1/2
Transportation Choices and the Environment grades 10-12
Demonstrate SuccessDemonstrate Success
Manor School Drive AloneWalk/Bike/Others
Before SR2S 62% 39%
After SR2S 38% 61%
Mill Valley MS Drive AloneWalk/Bike/Others
Before SR2S 56% 44%
After SR2S 40% 60%
Pleasant Valley Drive AloneWalk/Bike/Others
Before SR2S 72% 28%
After SR2S 55% 45%
Dispel the MythsDispel the Myths
www.kidpower.org•Safety in Numbers
•Teach Your Children Well
•A Little Knowledge is a Dangerous Thing
Liability vs. Risk Liability vs. Risk ManagementManagement
•Anyone can sue you for anything
•Balance Risk with Benefits
•Show Due Diligence
Community Based Social Community Based Social MarketingMarketing
•Social Diffusion
•Commitments
•Prompts
•Norms
•Creating effective messages
•Incentives
•Removing Exterior Barriers
Writing Successful Writing Successful GrantsGrants
California SR2S Infrastructure Grants
Over $3 million in funding to Marin
Successful Grants Every Year