saca broadcasting 2013 media kit - home - wlch...

2013 Media

Kit

SACA Broadcasting

Reach one of the fastest-growing,

diverse and upwardly-mobile Hispanic markets

in the U.S.: South-Central Pennsylvania

Why choose WLCH Radio Centro & TeleCentro TV?

Deliver your message in an uncluttered environment

Associate with the region’s only source for Latino

entertainment and information

Support the only Spanish-language broadcast media in a

highly-desirable market of nearly 250,000 Hispanic consumers

Raise your brand’s credibility and top-of-mind-awareness

among the most loyal listeners around

Provide your brand with a powerful public relations tool

Be a part of the solution that helps unite communities

across ethnic, social, economic, cultural and language lines

www.WLCHradio.org | www.TeleCentro-TV.org (717) 399-4185 | [email protected]

Our audience. Your customer. Every day, WLCH Radio Centro and TeleCentro TV reaches a potential audience of nearly a quarter million Hispanic residents throughout south central Pennsylvania. Our listeners and viewers are among the most loyal available in any medium. The majority of our audience tunes in 6 or more days each week, have listened for more than 10 years and listen more than 15 hours each week – compared to 4 hours on other area stations. And more than three-quarters of our audience is in the key 18-44 age demographic. Our listeners, viewers and online audiences place a high value on their Hispanic heritage, and favor brands that understand this. When you underwrite WLCH and TeleCentro TV you have the daily opportunity to tell our listeners and viewers that you value programming that not only entertains, but also teaches, inspires and broadens horizons. Supporting our programming communicates that your company sees the importance of supporting something the listeners value … that a company with a presence on Hispanic public radio and television is a company that shares their values, and is a company with which they are more likely to do business. This “halo effect” is the ultimate connection between your company and our audience. Let your message stand out in the uncluttered atmosphere of public media. We believe our underwriters are special - and our audience does, too.

WLCH / TeleCentro TV is the only Latino, full time public and community broadcast media serving a regional audience that reaches the entire Lancaster area, as well as York and Reading, PA! We are one of only 33 owned and operated Hispanic Public Radio stations nationwide. We broadcast 7 days a week, 24 hours a day, WLCH Radio Centro began broadcasting on September 14, 1987 and has provided consistent programming for nearly 25 years. On August 2, 2005 we began broadcasting in the city of York on the 100.3 FM frequency.


For a quarter-century, we’ve been the ONE source to reach south-central

Pennsylvania’s Hispanic market WLCH Radio Centro is licensed by the Spanish American Civic Association (SACA), as an educational public community radio station to provide the Hispanic Community with news, current events, educational and cultural programs. It is a vehicle for greater interaction between our English and Spanish speaking communities, challenging both to become one community. We offer our audiences a wide variety of bilingual programs that educate, inform and entertain. Our cultural programs provide Latino music, poetry, history, heritage and artist profiles, while our public affairs presentations offer discussions about the issues affecting the community. Our news programs keep listeners informed of local, national, and international developments, as well as sports and weather. Our educational programs cover topics ranging from legal and financial issues, to parenting. We also cover everything from general health issues, to behavioral health concerns with drugs and alcohol, to HIV/AIDS, and Hepatitis C.


WLCH Radio Centro provides loyal listeners with popular music shows like Puerto Rico Al Día, and informational programs: Usted Y La Ley (You and the Law), Latino USA, and Usted Y La Familia (You and Your Family). WLCH received the Latino Pride Award in 2004 from the Pennsylvania Governor's Advisory Commission on Latino Affairs in Communications and Media. WLCH is the only Latino, full time public and community radio station serving a regional audience that reaches the entire Lancaster area, as well as York and Reading, PA! We are one of only 33 owned and operated Hispanic Public Radio stations nationwide. We broadcast 7 days a week, 24 hours a day. WLCH began broadcasting on September 14, 1987 and has provided consistent programming for a quarter of a century. On August 2, 2005 we began broadcasting in the city of York on the 100.3 FM frequency. WLCH has become an important vehicle for bridging communities across ethnic, and social, economic, cultural and language barriers. We are pleased to bridge the gap that exists between the Latino community and government, the human service community, the health system, schools and employers. WLCH Radio Centro is a 501(c)3 non-profit organization. Being a non-commercial radio station, we rely on sponsorships and the underwriting of programs, fundraising and support from the community. We receive a grant from the Corporation of Public Broadcasting (CPB) to assist us in providing programming. To learn more about sponsorship programs, please contact Claudia Galdamez, 717-399-4185.

About WLCH Radio Centro


WLCH FM Program Guide and DJs

Hector Valdez Ramon Rodriguez Jorge Arrarás Victor Rivera

Carlos Garcia Messala Tapia

Nicolas Collado

Bobby Figueroa Juan Carlos Romero


Mission TeleCentro TV will utilize telecommunication technology to: Create a classroom-in-the-home that will enhance and strengthen the educational opportunities of the entire family. Provide the local educational system with access to Spanish-language educational and cultural programming for use in the classroom. Enable the human services community to present information, education and prevention services and programs to a limited English speaking audience.

Why TeleCentro TV? Lancaster continues to emerge as a rich multi-ethnic and cultural community. This diversity brings opportunities and challenges. A bilingual educational cable channel is an excellent mechanism for the community to overcome language and cultural barriers, for bridging the information and media gap that exists with marginalized communities, for providing the human service community to conduct outreach to hard to access populations, and for assisting educators in facing the challenges of teaching in a multi-ethnic and cultural school system.

About TeleCentro TV


TeleCentro TV’s programming TeleCentro TV will provide a variety of educational programming 18 hours a day: National and International News and Public Affairs Presentations Local and State Public Affairs Presentations Programs of Local Interest Educational Programs in the Areas of Wellness, Parenting, and Financial Literacy, and Consumer Protection Language Development Courses Educational Programs in the Public Domain TeleCentro TV will provide a mix of distance-learning programs provided through satellite downlink and other educational channels available. TeleCentro TV will increase its capacity to provide a wide range of locally-produced educational and public interest programming. TeleCentro TV Partners and Stakeholders will include organizations and independent producers. Current partners include: School District of Lancaster: a partnership that will allow TeleCentro TV to provide programming to schools and also provide TeleCentro TV with programming produced by students of the SDOL. Millersville University: provide technical and engineering expertise, student interns, and training for community volunteers. City of Lancaster: provides agreement to utilize cable access channel for TeleCentro TV use. Comcast: partner in the creation of an educational cable channel

About TeleCentro TV


TeleCentro TV Programming Guide

Air Time Content Host(s) Sponsor 7:00am - 9am Monday thru Sunday

Democracy Now

9:00am – 9:30am “You and Your Family” Celso Mesias and Elizabeth Soto

Lancaster Osteopathic Health Foundation

9:30am – 10:00am “Instantly English” Donna Chambers

10:00am - 10:30am “Lo Que Usted Necesita Saber”

Alberto Hernández

10:30am – 11:00am “Elderly Issues” Yirmares Cuevas and Reinaldo Rivera

Lancaster Osteopathic Health Foundation

11:00am – 11:30am “Straight Talk” Nelsa Vasquez UMPC

11:30am – 12:00pm “Making the Connection in Lancaster”

Angel Suliveras

12:00pm – 12:30pm “Alerta al Sida” Sandra Valdez UMPC

12:30pm -1:00pm “En Contacto” Cinthia Kettering

1:00pm – 1:30pm “You and Your Family” Celso Mesias and Elizabeth Soto

1:30pm – 2:00pm “Instantly English” Donna Chambers

2:00pm – 2:30pm “Lo que usted necesita Saber”

Alberto Hernández

2:30pm – 3:00pm “Elderly Issues” Yirmares Cuevas and Reinaldo Rivera

3:00pm – 3:30pm “Straight Talk” Nelsa Vasquez UMPC

3:30pm – 4:00pm “Making the Connection in Lancaster”

Angel Suliveras UMPC

4:00pm – 4:30pm “Alerta al Sida” Sandra Valdez UPMC

4:30pm – 5:00pm “En Contacto” Cinthia Kettering

5:00pm - 5:30pm

5:30pm – 6:00pm

6:00pm – 6:30pm

6:30pm – 7:00pm

7:00pm - 7:00am Democracy Now Thom Hartmann - Faultlines - AlJazeera


DO: • Establish organization’s name and location • Describe your main products or services • Include a telephone number or website • Mention a well-established, recognizable slogan that identifies the brand • Make value-neutral statements about your product or service • Broadcast how long you have been in business, if you wish • State that you support WLCH, TeleCentro or one of the programs it airs

DON’T: • Use comparative, qualitative or suggestive language • Address the usefulness, convenience or advantages of the product or service • Mention prices, interest rates, or indications of savings associated with product • Include any use of the first or second person • Contain inducements to buy, sell, rent, lease, borrow or loan (e.g. “shop”, “visit”, “call”, etc.) • Issue any calls to action • Advocate any matter of public interest

Dos and Don’ts for Underwriters

Claudia Galdamez WLCH Station Manager


About South-Central Pennsylvania and Our Hispanic Audience

In the city of Lancaster, Pennsylvania, Hispanic residents comprise nearly 40% of the population. Of the 11,000 students in the School District of Lancaster, nearly 60% are Hispanic – which means this trend of growth will continue. According to the 2010 U.S. Census, Lancaster County has 44,930 Hispanic residents. Neighboring York County, home of our translator broadcasting at 100.3 FM, has a population of 24,397 Hispanic residents, while Berks County has 67,355 Hispanic residents. The area of south central Pennsylvania that is within listening range of SACA Broadcasting media totals nearly 250,000 Hispanic consumers.


SACA Broadcasting 545 Pershing Avenue, Lancaster, PA 17602 [email protected] | 717-399-4185 www.WLCHradio.org | www.SACApa.org

For more information on becoming a WLCH Radio Centro

and TeleCentro TV sponsor, please call Claudia Galdamez at

717-399-4185 or email [email protected]

SACA wishes to acknowledge Joe Morales, Sr. and Jose Urdaneta for supplying photography for the media kit and our website.

saca broadcasting 2013 media kit - home - wlch...

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