Mrs. Morey and her team love their new website because it captures their aesthetics and brand image that they were hoping to reflect digitally. Mrs. Morey has been using the school app for over a year and half, posting multiple times a day. She sends news, events, albums and alerts to keep parents up to date on what’s happening at the school. The app has given her the freedom and flexibility to communicate with parents anytime from her iPhone. She also likes having the parents’ information always available at her fingertips.

PaParents love the frequent updates from the school. The feature they love the most are the pictures. Before KinderTouch, parents could not really see what the kids were learning at school. Now they see all the various events and kids engaging in them.

As a result of deeper engagement, parents are more engaged and attend the school events much more often. Mrs. Morey is delighted to note that before KinderTouch, about 50% of the parents attended school events, and now, attendance is well over 90%.

AnotherAnother situation where the app proved useful was a recent blackout event in California during which the school notified the parents via push notification built into the app to come and pick up their kids.

Implementing KinderTouch Branded app has substantially improved communication with parents and reduced administrative time for staff.

Reshma Morey Marina View Preschool, Laguna Niguel, CA

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SOLUTION

KinderTouch leveraged it’s proprietary platform to build a custom web site and branded app for Marina View. The branded app was named Marina View and the app store icon was designed based on the Marina View logo. The app screens were designed using school colors to make sure that the app and the website looked consistent. KinderTouch developed the app separately for Android and iOS platforms using native technologies as recommended by Google and Apple. Though this appapproach requires greater effort, it guarantees superior user experience. Parents were able to download the app from both Apple and Google app stores within a few days. Following is a list of functionalities currently available in the app News & newsletters Events Alerts & reminders Albums Payments School directory Push notifications & SMS Email notifications Access on both mobile devices and web Attendance tracking and reporting Distinct permissions for school admin and teachers Time tracking for teachers for payroll

In addition to the school website and the branded app, KinderTouch also provided a web portal where users can easily access all the content.

CASE STUDY

Case Study: KinderTouch Helps California Preschool & Kindergarten Connect with Parents

MARINA VIEW PRESCHOOL & KINDERGARTEN

BUSINESS SITUATION

The previous school owner had purchased an old PC based software which was not being used. The old system also didn’t offer parent engagement functionalities. Most of the school communications were being done via email and paper, and lacked photo based content which parents really wanted. The school also needed a new website with a more modern look and feel and new branding.

Marina View Preschool & KinderGarten is located in Laguna Niguel, California. With enrollment of 105 kids and a staff of 11 teachers, Marina View has been serving the Orange County community for nearly 17 years.

As a busy director running a big school, Mrs. Morey needed to be able to communicate with parents on a much more frequent basis. She wanted to send events that parents could save to their calendar and photos of the children showing what they were learning at school. She also wanted to send alerts and reminders so parents would remember to attend events and send things necessary for kids’ activities. And she needed to do all these tasks conveniently from her iphone.