S-café in Shanghai Donghua University

WHY WE EXIST?

•

•

LACK OF

WE SHOULD EXIST SPECIALLY

LOCATION OF S-CAFE

CREATIVE PRODUCTS

PRODUCTS Ⅰ

PRODUCTS Ⅱ

PRODUCTS Ⅰ

routine seasonal convenience destination

PRODUCTS Ⅱ

Exhibition

Regular

CREATIVE PRODUCTS

PRODUCTS Ⅰ

PRODUCTS Ⅱ

DIFFRERNTSTRATEGIES

MARKETING

Ⅰ. “People oriented”

Brain stone group

Client

Staff Designer

MARKETING

Ⅱ. Membership

Analyze the status of customers.

Ⅲ. Experiencing

Customers special activities, like

knowledgeable coffee sharing class;

bakery lessen and so on .

1.Wechat public number

MARKETING Ⅳ. Social media

2.Coorperation with other public number

BENEFITS

Business School

Students

Tutors

Business knowledge training

Field practise

Income

Development

Talent training

• We have sent four undergraduate students abroad for further study, like UAL & UOB.

• Student who received basic coffee training at s-cafe, obtained the certificate of second class coffee maker of SCA funded by s-cafe. Planning on working in coffee after graduation from university

THANK YOUS-café welcomes your joining.♥