Mobile Trends 2010

Richard MacManusFounder & CEOReadWriteWeb

5 Mobile Trends of 20101. Native App and/or Browser

Based?2. Geo-location Services3. Internet of Things4. Emerging Wireless Standards5. Augmented Reality

http://www.readwriteweb.com/archives/top_10_mobile_trends_of_2010_part_3_emerging_markets.php

Image: http://www.flickr.com/photos/lukask/4057037920/

Source: Gartner; http://www.gartner.com/it/page.jsp?id=1306513

Native App OR Browser Based?

The Numbers

326,000 Mobile Touch Web sites worldwide (circa Jan 10; source: Taptu)185,000 iPhone apps in the App Store (as at April 10; source: Wikipedia)27,000 apps in the Android market (circa April 10; source: AndroidLib.com)

Image: http://www.flickr.com/photos/spierisf/4344920695/

Source: Taptu; http://www.readwriteweb.com/archives/mobile_app_or_browser-based_site.php

Burbn: Browser-Based

HTML5 Location-Based Social Network

12 Future Apps For Your iPhone Alex Iskold, March 2008

1. Reality Tagging 2. People Tagging3. Reality Recognition4. Physical Social Networks 5. Personalized Travel Guides 6. Digital and Physical Treasure Hunt 7. Distributed Mobile Games 8. Credit Card and Biometrics as Software 9. Paperless Receipts & Digital Business Cards

10. Medical records as Software11. Physical Browsing & Digital Shopping 12. Location/time-based deals

http://www.readwriteweb.com/archives/12_future_apps_for_your_iphone.php

Recognizr: Facial Recognition Coming to Android Phoneshttp://www.readwriteweb.com/archives/recognizr_facial_recognition_coming_to_android_phones.php

Geo-location Services

- Location-as-Platform- Where you are

Use Cases:Showing nearby restaurants and ratingsMobile advertisingLocal newsEventsWikipedia data about local buildings

Imagine the possibilities when you add data from sensors...

http://www.readwriteweb.com/archives/foursquare_location_platform.php

Internet of Things

- Barcode scanning (e.g. data about a product)- Phone as RFID tag and reader

Sensors:- Phone reads and acts on sensor data from real world objects (e.g. temperature, noise, activity).- The phone may be used as a sensor itself (e.g. proximity).

Sensors/SensesThe iPhone has a built-in accelerometer (motion detector). Uses include:

Game controlNavigation functionsAugmented RealityContext-awareness apps

The iPhone also has:Microphone (noise sensor)Proximity sensorAmbient light sensor

Shipments of mobile phone motion sensors (accelerometers, compasses, gyroscopes and pressure sensors)

will rise to 2.2 billion units in 2014,

up from 435.9 million in 2009.

Source: iSuppli Corp; http://www.cellular-news.com/story/43168.php

Pic: iBeer; https://www.hottrixdownload.com/iphone/

Emerging Wireless Standards

NFC- Near Field Communication- Mobile payments

DASH7 - Wireless sensor networking standard- Advanced location-based services- Long-distance mobile advertising- Mobile coupons

Other standards include WiMax, ZigBee and 4G.

Source: DASH7 Alliance;http://www.readwriteweb.com/archives/dash7_bringing_sensor_networking_to_smartphones.php

Augmented RealityPractical application is the golden ticket of Augmented Reality.

antjeverena; http://www.flickr.com/photos/antjeverena/3327157278/

Over 1,000 AR campaigns were kicked off in 2009

These bigcos have employed AR:

Wikitude Brings Augmented "Worlds" to the iPhonehttp://www.readwriteweb.com/archives/wikitude_brings_augmented_worlds_to_the_iphone.php

Junaio iPhone AppPartnership with BART, SF Bay Area Rapid Transit system.

Uses BART API:Place locations of nearby stations in a user's field of visionEstimate arrival time of trains at each stationDisplay that live in real-time using AR.

DISCUSS!