rutherford county tourism development authority board ... 9th 2020.pdf · o at the end of last...
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Rutherford County
Tourism Development Authority
Board Report – January 9th 2020
Woodrow Jones Building, Rutherfordton NC
TDA Board AgendaJanuary 9th 2020, 12:00 Noon
Woodrow Jones Building, Rutherfordton NC
• Call to Order
• Public Comments
• Additions/Deletions to Current Agenda
• Prior Minutes Approval
• Finance Report
• Budget Amendments
• Executive Director Report
• Welcome Center Updates
• Marketing Report
• Strategic Plan Update
• PMA Consulting Contract
• The Agency Contract
• Committee Updates
- Marketing
- Agritourism
- Grant
- Retire NC
- Keep Rutherford County Beautiful
- TAF
- Tourism Strategic Plan
- Executive
• Announcements
• Adjourn
TDA Board Members
Executive Committee
Board Chair: Willard Whitson
1st Vice: Dave Long
2nd Vice: Richard Lundy
Other Members
Jim Masek (Secretary)
Jeff Geisler (Treasurer)
Kitty McCammon
Mary Jaeger-Gale
Brandon Higgins
Janet Mason
Rocky Gaurrielo
David Hislop
Ex-Officios
Eddie Holland
Paula Roach
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Prior TDA Board Meeting Notes 12/5/19
To Be Approved 1/9/20
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Call to Order: 12:09 p.m.
Members Present: Mary Jaeger-Gale, Jim Masek, Richard Lundy,
Willard Whitson, Brandon Higgins, Janet Mason, Rocky Guarriello,
and Jeff Geisler
Members Absent: Kitty McCammon, David Hislop and Dave Long
Ex-Officos Present: Eddie Holland and Paula Roach
Others Present: Don Cason, Taylor Hardin, and Emily Ostertag
Public Comments: ------
Additions / Deletions from Current Agenda:
- Strike “Welcome New Board Members”
- Add Closed Session G.S. 143-318.11 regarding personnel
directly after prior minutes approval
- Add Budget Amendment Approval after committee updates
Motion to approve Agenda changes:
Approval: 1st: Mary Jaeger-Gale
2nd: Richard Lundy
Motion Passed.
Motion to end Closed Session G.S. 134-318.11 regarding personnel
Approval: 1st: Janet Mason
2nd: Mary Jaeger-Gale
Motion Passed
Motion to resume regular session:
Approval: 1st: Jeff Geisler
2nd: Rocky Guarriello
Motion Passed
No action taken.
Prior Meeting Minutes (changes if necessary): ---
Approval: 1st: Brandon Higgins
2nd: Jim Masek
Motion Passed.
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Prior TDA Board Meeting Notes 12/5/19
To Be Approved Cont’d 1/9/202019 Audit
- Summary of the audit, with review from Finance Director:
o At the end of last year, the fund balance was $1.3 million
94% operating fund balance
o Occupancy Tax Revenue for the year was $1,601,508
o Finishing of fund balance, $250,000 of it will be carried forward
o Audit contract for 2020 audit will be brought to the Board in early
2020
Motion to accept the 2019 Audit:
Approval: 1st: Richard Lundy
2nd: Brandon Higgins
Motion Passed
Finance Report:
- Move finance report and approval of finance report to end of committee
report
Executive Director Report:
- Participated in the Thermal Belt Rail Trail Kick-Off, as well as an
interview with Channel 7
- TDA participated in the TJCA Ribbon Cutting
- Participated in the ARC Conference
- Attended a Lake Lure Town Council Meeting, and Utility Board Meeting
- Participated in the County Farm City Tour
- NCTCC had their quarterly meeting, which we attended. Legislative
issues, and occupancy tax monitoring were topics of discussion
- Attended the Mayors / Managers Quarterly Meeting, where several
representatives spoke about some improvements to be made in the
county
Welcome Center Update:
- Lake Lure is looking into getting an RFP for Welcome Center construction,
creating larger restrooms for the visitors
- Construction is anticipated to last from January to May of 2020
Marketing Report:
- We were the unofficial winner of the ‘Best Lake’ in Carolina Country
magazine
- Only in Your State Newsletter mentioned Forest City’s Christmas displays
- Forest City was picked for the 7th Annual Cycle NC Mountain Ride, which
will bring a lot of recognition to the TBRT
- The 2020 Travel Guide has been processed for edits and changes, with
the first draft complete in December
- Advertising space is still available in the guide
- Attended the Tourism DIY Workshop in Asheville
- Attended the Blue Ridge Mountain Host Annual Meeting
o The Agency Report:
Reviewed Social Media posts from October
Top pages were on the website were ‘Places to Stay’ and
‘Events’
Our top cities for visitors to the county are still Nashville,
Charlotte and Raleigh
The Overall Google Pay Per Click Campaign got 3.5k
clicks in October and made 928 Impressions
A film crew came in the middle of November to capture
Fall footage to be used next year. There will be another
crew returning to capture some Winter/Holiday footage.
Review of The Agency contract for approval:
Three-year contract, but can be changed with 90
day notice
The contract has been reviewed by the Marketing
Committee and the TDA’s attorney
Motion to approve the January 2020-December
2022 Contract with The Agency:
Approval: 1st: Mary Jaeger-Gale
2nd: Janet Mason
Motion Passed.
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Prior TDA Board Meeting Notes 12/5/19
To Be Approved Cont’d 1/9/20
Strategic Plan Update:
- In Phase One of a 10-year fundraising campaign
- The Towns and Steering Committees are coming together to review
their Implementation Plans
- Spindale, Rutherfordton, Chimney Rock and Lake Lure are all moving
forward with specific projects
- The TDA has also partnered with Forest City, as well as every other
town to give $50,000 toward their capital improvement funds
- Resolution:
o States that work will continue with each Town, and the plan will
continue to move forward with work on the Paddle Trail and its grants
Motion to approve the Resolution in Support of Application to the 2019
Water Resources Development Grant Program – Broad River Paddle
Trail: US-221A Duke Energy Access:
Approval: 1st: Brandon Higgins
2nd: Richard Lundy
Motion Passed.
- Contract:
o The contract with Destination by Design has been vetted by the
Strategic Plan Committee
o It includes a list of project fees and items that are all priced separately
o The Strategic Plan Committee has asked TDA staff to evaluate what
the Strategic Plan will look like moving forward, with possible help from
external and internal staff
o This contract also includes the option of 90-day notice to make
changes
Motion to approve the contract with Destination by Design:
Approval: 1st: Richard Lundy
2nd: Mary Jaeger-Gale
Motion Passed.
Committee Updates:
Agri-Tourism:
o The Agri-Tourism Committee will form a secondary committee of community members
that will develop a Program of Work for moving forward with Agri-Tourism marketing
and development in the county
o Annual Agri-Tourism Conference in Asheville in February
Marketing:
o Overview of 2019
o Budget
o 2020 Contract
o 2020 Marketing Plan
Finance:
o Reviewed November RFF
o Reviewed the STR program for Occupancy Tax monitoring
o Reviewed the audit and 2020-2021 budget timelines
Grant:
o Will move forward with grant applications submitted to date, and re-evaluate the
guidelines for next year
Retire NC:
o Review of the Retire NC Program
o Evaluated pros and cons of the Program
o Determined to host a Retire NC Session, which took place on December 3rd
o Town Managers, Mayors, and other County Leaders will determine whether we
participate
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Prior TDA Board Meeting Notes 12/5/19
To Be Approved Cont’d 1/9/20
TAF:
Contract:
o TDA will partner with TAF to collect fundraising dollars for the Capital
Campaign
o Contract has been vetted by the TAF Committee, TAF, TDA and the
TDA’s attorney
o Reviewed fees and duties listed in the contract
Motion to approve the partnership between
TDA and TAF:
Approval: 1st: Richard Lundy
2nd: Jeff Geisler
Motion Passed.
Keep Rutherford County Beautiful:
o Reviewed Trash Bowl results and winner
o Dates have been set for the Spring Litter Sweep (April 17th through the
26th)
o Surveillance cameras are currently being installed in several locations
throughout the County, which will have a trial run before more cameras
are purchased
Tourism Strategic Plan:
o Reviewed potential partnerships
o Evaluated DbD contract
o Presentation from Alliway – PR and Marketing from Funding Campaign
o Committee asked staff to evaluate additional opportunities and pricing
Executive:
o Reviewed ACSM project timeline (Dec. – Jan.)
o Discussed / Update on Website and The Agency
o Discussed Marketing Program – The Agency Contract
o Reviewed TDA Staff responsibilities and successes
Finance Report:
- October payments were $100,000 less than last year because of lack of
WEG
o Down 42% for the month
o 25% over plan for the month
o Occupancy tax revenues are projected to continue to grow with
rental server (VRBO, AirBnB, Homeaway, etc.) tax collections,
and the growth of major assets in the area
- $6,500 request for increased funding under part-time
- $43,00 additional for marketing
- Photography, video, social and digital media will include increase
- Budget increase for travel guide
- Attorney fees for consulting on contracts, etc.
- Additional $97,000 for Strategic Plan
- Excess of 1 million dollars in Fund Balance
Budget Amendments
Budget Amendment #1
Part Time Salaries/Wages (70-6520-126-00-000)
Motion to move $6,500 from fund balance to Part Time Salaries to cover
additional hours needed
Budget Amendment #2
Marketing and Advertising (70-6520-370-00-000)
Motion to move $43,000 from fund balance to Marketing and Advertising to
cover additional requested items
Budget Amendment #3
Professional Fees – Consulting (70-6520-194-00-000)
Motion to move $2,000 from fund balance to Consulting to cover attorney fees
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Prior TDA Board Meeting Notes 12/5/19
To Be Approved Cont’d 1/9/20
Budget Amendments Cont’d
Budget Amendment #4
Professional Services – Strategic Plan (70-6520-191-00-000)
Motion to move $97,000 from Fund balance to Strategic Plan to cover enhanced scope of work
Budget Amendment #5
Janitorial (70-6520-394-00-000)
Motion to move $3,500 from fund balance to Janitorial to cover hired cleaning professional
Motion to approve Budget Amendments as listed:
Approval: 1st: Jim Masek
2nd: Janet Mason
Motion Passed.
Motion to approve Financial Report:
Approval: 1st: Jeff Geisler
2nd: Richard Lundy
Motion Passed.
Announcements:
- Willard announced an event in which he will be reading ‘The Night Before Christmas’ at the Tryon International Equestrian Center
- Mary announced that Chimney Rock State Park will be closed several days a week into the near future for construction, as well as some upcoming holiday events
- Janet announced some Friday night Christmas
movie screenings at POPS, as well as hay rides, etc.
Meeting Adjourned: 1:40 p.m.
Financial Report: By the NumbersOccupancy GrowthThe following spreadsheet shows the growth of occupancy tax collections for Rutherford County
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Month Collected
For Month
Of FY 06-07 FY 07-08 FY 08-09 FY 09-10 FY 10-11 FY 11-12 FY 12-13 FY 13-14 FY 14-15 FY 15-16 FY 16-17 FY 17-18 FY 18-19 FY 19-20
% of Year's Projected
Collections 18-19
% Growth last 12 mos
JULY JUNE 70,098 75,455 71,407 58,682 62,021 72,516 77,798 73,796 82,110 97,127 107,717 114,682 167,366 183,504 16% 9.64%
AUG JULY 99,586 101,420 96,055 88,743 99,712 115,068 105,814 106,739 116,455 138,516 160,862 165,514 216,671 231,752 20% 6.96%
SEPT AUG 69,790 86,186 85,967 66,194 74,964 79,463 87,210 87,642 101,880 111,133 116,960 122,892 186,457 186,604 16% 0.08%
OCT SEPT 46,361 52,675 40,435 44,737 50,817 54,132 53,022 53,118 58,060 69,238 86,691 101,963 254,283 148,971 13% -41.42%
NOV OCT 54,620 58,982 55,593 55,065 57,927 57,994 63,864 65,408 79,834 89,055 103,461 106,078 154,547 163,782 14% 5.98%
DEC NOV 37,091 35,914 30,330 28,571 33,724 35,610 35,033 36,190 45,775 49,564 46,388 65,072 99,348 0%
JAN DEC 25,203 25,830 19,389 20,358 22,369 25,218 25,653 26,741 34,536 39,067 45,707 52,454 77,314 0%
FEB JAN 18,058 16,414 15,467 15,266 16,422 14,874 18,452 19,026 23,188 29,752 30,507 49,465 61,815 0%
MAR FEB 19,253 18,324 15,957 17,589 19,141 20,575 20,501 20,220 24,252 29,237 30,266 53,714 64,861 0%
APR MAR 28,762 26,357 21,953 22,681 25,130 30,169 30,921 32,183 35,871 49,376 46,777 78,947 91,515 0%
MAY APR 40,309 32,826 27,998 33,447 39,684 36,830 38,107 40,384 48,291 55,237 63,958 94,949 102,871 0%
JUN MAY 48,875 47,522 39,242 39,641 50,339 72,560 72,001 65,651 65,024 73,303 78,146 113,790 131,325 0%
Total for year 558,006 577,905 519,793 490,974 552,250 615,009 628,376 627,098 715,276 830,605 917,440 1,119,520 1,608,373 914,613 77.96% -9.38%
Budget for year
- - - - - -
584,218 591,018 568,000 683,000 853,000 1,000,000 1,400,000 1,173,144Of Projected Collections
Average Growth
Financial Report: By the NumbersOccupancy Growth: Reflection on December YTD
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• November Payment ($10,000) over prior year or 6.27%
• 1st 5 month of Actual down ($31,015) from Last Year Actual or (3.29%) (WEG Impact)
• November Payment $45,841 over plan or 37%
• 1st five months of Actual up $204,162 over Plan or 28.82%
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Executive Director ReportActivity Summary
• Attended Spindale Tourism Plan Steering Committee / Council Meeting
• * Attended Duke Energy Environmental Update Meeting (Invitation)
• Attended the HNG Chamber Annual Christmas Gala
• * Met with & Interviewed Potential Funding Campaign Companies
• * Attended the RHI Legacy TBRT Video Presentation
• * Participated in the HNG Leadership Meeting
• * Attended the Joint Session for Spindale Council / Steering Committee
• Attended County Recreation / Tourism Plan Update Meeting
• * Participated in the Lake Lure Engineering RFP Evaluation
• Attended the County Tenure Awards Ceremony
• Attended Lake Lure Utility Board Meeting
• Presented County Commissioners with TDA Quarterly Review
2019-2020 Priority Projects
1. Promote Tourism Master Plan Success and
Collaboration
2. Tourism Plan Implementation and Funding
3. Maximize Tourism Occupancy Tax Receipts
4. Continue to Grow and Develop Relationships
with County, Town, State Representatives,
and Stakeholders
5. Implement TDA Marketing Plan
6. Hospitality Program for Rutherford County
7. Implement Trails and Itinerary Program
8. Grow Community Program / Events
9. Retire NC
10.County-Wide Wayfinding Monitoring
Program
11.Research and Develop Rutherford County
Agri-Tourism Program
12.Enhance and Develop Welcome Center
Presence in Lake Lure and Rutherfordton
13.Rutherford County – Keep Rutherford
County Beautiful
14.Provide TDA Staff with Education
Opportunities
15.Strive to Develop RCTDA to be one of the
Leading Rural Tourism Development
Organizations in the
State of North Carolina
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Executive Director Report DetailActivity Summary
– Duke Energy Environmental UpdateTake-away: Craig DeBrew with Duke Energy invited the TDA to participate in their Environmental Update / Key Leadership meeting held at the Rogers Energy Complex in Mooresboro. Duke Energy Provided attendees with various Technology and Innovation information on Solar, Climate Goals, Electric Vehicles, Coal Ash Recycling, Smart Meters and more. Then we participated in a plant tour that was absolutely incredible.
– Interviewed Potential Funding Campaign Companies Take-away: Met with a number of different companies and reviewed the Tourism Plan.
– RHI Legacy / TBRT Video ProductionTake-away: RHI Legacy invited the RCTDA to participate in the TBRT Information Video Review. The TDA provided input and ideas for future videos and marketing the trail.
– The TDA is a member of the HNG Leadership CouncilTake-away: The HNG Chamber hosts a HNG Leadership Council that meets Quarterly to brainstorm, update, and provide vision to the HNG. This Quarter the Leadership discussed Affordable Housing and ways to extend the HNG Tourism Season.
– Attended the Town of Spindale Joint Town Council & Steering Committee Meeting Take-away: The Town Council and Steering Committee met with DbD to provide approval for the Phase I Streetscape Project. A unanimous vote took place to move the project forward. Mayor Bland thanked the Council and Committee for their commitment to Spindale. He also thanked the RCTDA and said without the TDA none of this would be possible. The TDA was the catalyst.
-- Participated in the Lake Lure Utility Board Engineering RFP Review / EvaluationTake Away: The TDA serves on the Lake Lure Utility Board. The LLUB put out an RFP for the Engineering Work for the Waste Treatment in Lake Lure. The Utility Board has to review the proposals and rank them. The process went well and should provide a well qualified company to help Lake Lure with all their future needs.
Welcome Center UpdatesWelcome Center Traffic and Online Visitor Traffic
This graph shows the number of visitors in The Welcome Center in Lake Lure during the month of
December (blue is 2019 numbers; grey is 2018 numbers)
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FY 19-20 FY 18-19 FY 17-18
June 7,581 5,161 7,968
July 9,253 8,159 8,621
Aug. 7,262 7,769 7,551
Sept. 7,840 5,838 6,315
Oct. 6,329 6 ,411 6,452
Nov. 4,036 3,687 3,188
Dec. 1,779 1,353 1,087
Jan. 1,553 856
Feb. 2,005 1,209
Mar. 3,638 2,678
Apr. 5,514 4,540
May 6,505 5,146
Visitor Traffic
Travel Guides
The number of guide orders mailed from The Welcome Center or ordered from the TDA
website. (Does not include the high volume of guides given out at the Welcome Center)
Guides Mailed:
- Individual: 53
- Cases Mailed: 14
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Welcome Center UpdatesSurvey Results
WELCOME CENTER SURVEY RESULTS
# of participants= 6
December 2019
City/State/Country
Sumpter, SC
Raleigh, NC
Cola, SC
How did you hear about Rutherford County?
Word of Mouth 5
Digital Ad
Magazine or other publication 1
Social Media
Blog
Other* 1*vacation scenic route
IN WHICH ACTIVITIES DID YOU PARTICIPATE
Sightseeing 4
Meeting/Convention
Events/Fairs/Festivals 2
Historic Sites/Museums/Galleries 4
Hiking/Walking/Biking 3
Shopping 1
Boating 2
Wildlife Watching
Lake/River Activities 3
Sporting Event
Flowering Bridge 2
State Park
Golfing 1
Scenic Drives 2
Bouldering
Dining 2
HOW MANY DAYS DID YOU SPEND IN THE AREA?
1 Day 4
2 Days 1
3 days
4 days
5 days
6 days
7 days
8 days
10 or more
an hour or so
Other: 20 days
WHICH OF THESE TOWNS DID/WILL YOU VISIT?
Lake Lure 6
Chimney Rock Village 4
Rutherfordton
Forest City 1
Spindale
Bostic
Ruth
Ellenboro
COMMENTS/SUGGESTIONS ABOUT THE AREA
Fancy!
Fun
TDA Everywhere!
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Litter Pick-Up on the Esmeralda Inn’s Adopt-A-Highway stretch
Hickory Nut Gorge Chamber Christmas Gala
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Committee ReportsMarketing Committee Report
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Committee Members
Jim Masek
Kitty McCammon
Mary Jaeger-Gale
Richard Lundy
Staff Member Contact: Taylor Hardin
Committee: Marketing Date: 12/11/19 Time: 11:00am Location: Woodrow Jones Building
Members Present: Jim Masek, Kitty McCammon, Mary Jaeger-Gale
Others Present: Don Cason, Taylor Hardin, The Agency
Topics Discussed/Brief Overview:
Agency Presentation
- 2019 Marketing plan – recapped efforts and stats
- 2020 Marketing plan discussion
- Brand discussion
- Zip code data
The Agency to look at modernizing logo and bring to next committee meeting for review
Next Meeting: January 9th at 10am
…………………………………………………………………………………………………………………………………………………...
Committee: Marketing Date: 01/09/20 Time: 10:00am Location: Woodrow Jones Building
Members Present: Jim Masek, Mary Jaeger-Gale, Richard Lundy
Others Present: Don Cason, Taylor Hardin, The Agency
Topics Discussed/Brief Overview:- 2019 recap for board presentation
- Logo Overview
- 2020-2021 Budget
Next Meeting: February 6th at 11am
Committee ReportsAgri-Tourism Committee Report
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Committee MembersKitty McCammon
Brandon Higgins
David Hislop
Staff Member Contact: Taylor Hardin
Committee: Agri-Tourism Date: 01/06/20 Time: 02:00 pm Location: Woodrow Jones Building
Members Present: David Hislop, Brandon Higgins
Others Present: Taylor Hardin and Don Cason
Topics Discussed/Brief Overview:
- Recapped last meeting
- Confirmed external committee members
- Developed agenda for external committee meeting
- Discussed future program of work
- 2020 Ag Conference: David and Taylor attending
Next meeting – External committee meeting – February 13th at 9am
Committee ReportsGrant Committee Report
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Committee MembersJim Masek
Richard Lundy
Staff Member Contact: Emily Ostertag
Committee: Grant Date: 01/03/20 Time: 12:30 pm Location: Woodrow Jones Building
Members Present: Jim Masek, Richard Lundy
Others Present: Taylor Hardin and Emily Ostertag
Topics Discussed/Brief Overview:
- Application guidelines and process
- New Applications
- 2020-2021 Budget
- Future meetings discussion
Committee ReportsRetire NC Committee Report
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Date: 12/03/19 & 12/17/19 Time: 9:30 am Location: Woodrow Jones Building
Members of the Retire NC Committee were invited to attend a presentation and Q&A on December 3rd. From this meeting it was decided that there would be a closer look into the pros and cons of becoming a retirement certified community. A smaller group of members met on December 17th, and decided to start the application process. The committee will evaluate the benefits to Rutherford County. The committee will make (or not) the recommendations to the County Commissioners to participate in the state’s Retire NC program.
Committee ReportsKeep Rutherford County Beautiful Committee Report
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Committee Members Brandon Higgins
Janet Mason
Rocky Guarriello
Staff Member Contact: Karen Tegen
Committee: Keep Rutherford County Beautiful Sub Committees Dates: 12/12/19 & 12/19/19 Times: 10,10:30 am & 12 noon
Locations: Woodrow Jones & Spindale House
Administrative:• Updates on Adopt A Highway and Sponsor A Highway
-Karen: reported on cost affiliated with hiring for private cleanups, and reported on 5 worst areas. $100 per mile (both sides of road) • Camera Status Update
- Cameras are installed
• Discussion on Tourism Asset Foundation to handle donations• Next meeting: February 19th at 10:00 am, Woodrow Jones Building
Marketing:• Discussed 2020-2021 proposed budget. There was a unanimous vote to present it as is.• Discussed the new mascot costume for Rocky• Rocky will attend the county wide awareness at Pinnacle Elementary• There was a vote by the committee to purchase stickers for give-aways• Next meeting: February 4th at noon – Mi Pueblitos
Executive:• The budget proposal for the 2020 fiscal year was presented. The committee was in agreement on delegated
monies in the line items• Discussed having the Tourism Asset Foundation handle donated monies• Next meeting: TBD
Litter:• Reviewed and updated call list, dividing calling duty amongst members• Reviewed letter template to distribute to industries and government leaders• Discussed incorporating incentives into the Litter Sweep/Trash Bowl to get more participation • (ice cream, pictures in yearbook / newspaper)• Next Meeting: February 5th at 10:45am in the Spindale House
Committee ReportsTourism Strategic Plan Committee Report
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Committee Members
Willard Whitson
Dave Long
Richard Lundy
Jeff Geisler
Kitty McCammon
Staff Member Contact: Don Cason
Committee: Tourism Strategic Plan Date: 1/3 Time: 10:00 am Location: Woodrow Jones Building
Members Present: Willard Whitson, Jeff Geisler, and Dave Long
Members Absent: Kitty McCammon
Others Present: Don Cason, Emily Ostertag, The Agency, and Matt Powell with DbD
Topics Discussed/Brief Overview:
• Tourism Strategic Plan Process
• The Agency made presentation for Marketing Tourism Funding Campaign
• Reviewed Presentations from DB & PMA
• Committee to recommend contract with The Agency for additional scope of work and PMA for Grants, Foundation, and Major
Donors
Date, Time, and Location of next meeting: TBD
Committee ReportsExecutive Committee Report
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Committee Members
Willard Whitson
Dave Long
Richard Lundy
Staff Member Contact: Don Cason
Committee: Executive Date: 1/3/19 Time: 9:00 am Location: Woodrow Jones
Members Present: Dave Long and Willard Whitson
Members Absent: Richard Lundy
Others Present: Don Cason
Topics Discussed/Brief Overview:
• Reviewed ACSM project timeline (Jan.—Feb.)
• Reviewed TDA Staff Responsibilities and Successes
• Presented overview of the Tourism Asset Plan Status and Staff Reviews
• Discussed status of TAF Program of Work
• Summarized Committee Reports
• Approved TDA Board Agenda for Jan. 6th
• Reviewed TDA January RFF
Date, Time, and Location of next meeting: TBD
Rutherford County TDA Staff
Executive Director: Don Cason
Marketing and Administrative Coordinator: Taylor Hardin
Administrative Assistant: Emily Ostertag
Welcome Center Manager/Project Manager: Karen Tegen
Information Specialist: Kayley Hargett
Information Specialist: Natalie Bell
Contact Us:
Main Line at TDA Office: 828-287-6013
Rutherford County Tourism Website
www.VisitNCSmallTowns.com
Rutherford County TDA Website
www.rutherfordcountync.gov/tourism
developmentauthority
Rutherford County TDA Tourism
Master Plan Website
www.rutherfordbound.com
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