russia partnership meeting moscow, 28 sep 2009. agenda alison coutts, deputy director. bc russia...
TRANSCRIPT
Russia Partnership MeetingMoscow, 28 Sep 2009
Agenda
Alison Coutts, Deputy Director. • BC Russia today and its activities in education.
Natalya Ravdina, Senior P&P Manager.• Education UK Russia news• Bologna Process update• Changes in attitudes towards education abroad –
current trends. • Interests and expectations of potential students• Promotional opportunities and events in 09/10
New team
Valentina Orlova
Tatiana Shashkova
Natalya Ravdina
Education UK Russia news
103 agencies12 regions
Moscow - 59Nizhny Novgorod - 5Novosibirsk -1Omsk -1Perm -1Rostov on Don – 4Perm – 1St.Peterburg – 8Samara – 3Vladivostok – 1Voronezh – 1Ekaterinburg - 1
Educational Agents
Agents database
Partnership website update
Partnership website
Economic overview
National reporton Bologna Process
Visa and Immigration
Competitors
Local education providers and media (Interactive Map)
Bologna Process
2006 - Monitoring of Russian HEIs participation in the
Bologna process* (101 HEIs across Russia, 413 respondents)
•Participation of HEI in Bologna process•European Credit Transfer and Accumulation System
(ECTS) credits system awareness•Areas of interest for HEI's administration, students and
teachers
CIRKON research centre
Participation of HEI in Bologna process
HEI is an active participant of Bologna process - 29%
HEI is participating yet not actively - 31% of respondents
HEI is not involved in Bologna process at all - 33%
Fairly informed on the move towards two-level system of
education - 73%
European Credit Transfer and Accumulation System (ECTS) credits system awareness:
Aware of its existence - 50%
Not aware of it at all - 47%
Areas of interest for HEI's administration, students and teachers
HEI Administration
+ rise in the quality of education the development of and new
methodologies -joint international exchange programmes
-Students-+ joint international exchange programmes -- switching to ECTS credits system
-Tutors-- all Bologna process implementations
External assessment of Russian HEI’s participation in the Bologna process, 2008*
3 leading HEIs, 783 students, 75 professors
Aware of the new two-tier system– 93%
Student enrollment in BSc/BA or MSc/MA programmes•95% of students in Higher School of Economics;•34% of students in St. Petersburg State Polytechnic
University;
•29% of students in South Urals State University;Higher School of Economics
Diploma acknowledgement by employers
BSc/BA diploma is good enough for employers - 2%
MSc/MA diploma is preferable for employers - 48%
Specialist diploma is the best option - 39%
Students’ involvement in the process
Lack of seminars, discussions, guide-books on the new two-level system
Researchers’ conclusions
Keep students more informed on Bologna process
purposes, terms, methodology;
Receive regular feedback from students and actively
involve them into HEI policy-making;
Inform students on their options in terms of student
mobility.
Changes in attitudes towards education abroad – current trends*
Sample size: 290 parents of children aged 3 to 16 who visited one of
Begin Group fairs
Survey technique: phone interview
47.1% survey participants had a short-list of programmes by the time of a
survey
52.9% were choosing among a wide range of programmes.
Vast majority of survey participants plan to start their studies in next 2
years (2009 – 40.3%, 2010 – 31.2%).
*Begin Group
Respondents’ demands*
Foreign language programmes / summer schools
*Survey participants could choose multiple answers
Independent schools, primary stage
Independent schools, middle stage
Independent schools, university preparation stage / foundation
Respondents’ demands - in ascending order
Foreign language programmes /
summer schools – 55,9
Independent schools, primary stage – 17,4%
Independent schools, middle stage – 29,1%
Independent schools, university preparation stage / foundation – 45,3%
Preferred Countries/Competitors
United Kingdom 78.3%
United States of America 15.7% France 12.2% Germany 10.6%
Switzerland 8.7% Canada 5.2% Malta 2.6% Other 5.1%
*Survey participants could choose multiple answers
Competitors
Why USA?
MBA programmes
Cheaper than ones in Europe
State or private funded exchange programmes
Work and travel programmes
Why France?
Relatively low cost of education
Same tuition fees for French and Russian students
Why Germany?An attractive destination of “almost free” education
Student loans
Changes in Income
3,10%33,90%
22,80%
40,20%
The income has decreasedsignificantly
The income hasn’t decreased a lot,but there are many concerns aboutjobs and income in future
The income has increased
Economic recession hasn’t effectedhousehold income in either way
Average income per capita*
0 5000 10000 15000 20000 25000
Far East
Siberian FD
Urals FD
Volzhsky FD
South FD
North-West FD
Central FD
*Federal State Statistics Service
Income forecast
21,20%
9,10%
30,30%
39,40%
Income will increase
Income will decrease
Income will stay thesame
Hesitated to give anyforecast
Changes in education plans
83,60%
13,90%
2,50%Plans were changed, butit hadn’t been causedby recession -
Plans concerningeducation abroad werechanged
Рlans weren’t changed
Changes in education plans (2)
Demand for short-term programmes - 30% lower
Looking for less expensive programme or less
expensive institution – about 50%
Demand for long-term programes – about the same
Expectations on Schools’ Fees and Financial Aid Policy
• Fee cuts – 43,3%• Deferred payment option in case of temporary
unemployment or significant income decrease – 23,3%• Covering extra services and offering more services for
free – 20%• No expectations on changes in fee policy – 33,3%
Needs and demands of potential students
September 2009 – EducationUK web-survey
•What study programmes are you interested in?•Whose recommendations would be helpful? •What is likely to influence your decision to study in the
UK? •What events would you attend?
What programmes are you interested in?
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
HigherEd
EnglishLanguage
ProfessionalEd
A-level,Foundation
Whose recommendations would be helpful?
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Current UKstudents
Employeesfrom abroad
Tutors
Employees inRussia
What is likely to influence your decision to study in the UK?
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%Info on educationaland otheropportunities in theUK
Info on methods ofteaching
Info on PG studies
Info on employmentin the UK and othercountries
News from the UK
What events would you attend?
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Tranings,seminars,meetings withacademic staffFairs andExhibitions
Presentations ofschools andstudyprogrammes
What can British Council do?
• Set up a schedule of presentations for the coming
year• Invite academic staff with talks and masterclasses
What can British Council do?
• Help to establish new partnerships with Russian
universities and colleges• Promote online events / Promote events online
Online presence of the British Council (and Education UK)
Expansion
to social neworking
platforms
StudyAbroad.ru
5ballov.ru
Adelanta.info
Career.ru
Za rubezhom (Abroad) http://zarubej.com/
Careerforum.ru
Online presence of Education UK (and the British Council)
Web statistics
AprilPage views: 58,410Visitors: 14,882
MayPage views: 56,713Visitors: 14,231
JunePage views: 63,062 Visitors: 15,264
JulyPage views: 67,855 Visitors: 17,147
AugustPage views: 92,280 Visitors: 26,459
•In FY 09/10 number of visitorsincreased by almost 80%
•In FY 09/10 page viewsincreased by 60%
September
•Monthly statistics is163% over regional averages
0
100 000
200 000
300 000
400 000
500 000
600 000
Visitors
Visits
Page views
Events in Russia 2009-2010
17th International education fair Study worldwide
Kazan – 11 February 2010
Moscow - 13 February 2010
Saint Petersburg - 14 February 2010
Interuniversity Centre for International Educational Programmes
(ICIEP), http://www.iciep.ru/
Moscow international fair Education and Career XXI
Moscow – 12-14 Nov, http://www.msk.znanie.info/
Saint-Petersburg Educational forum
SPb - 20-21 Nov, http://www.spb.znanie.info/
Begin Group Events (www.begin.ru)
Economic and Business Education Fair
Moscow, February, 2010 (Date TBC).
St. Petersburg, February, 2010 (Date TBC).
Higher Education for Your Children Fair
Moscow, April, 2010 (Date TBC).
St. Petersburg, April, 2010 (Date TBC).
Postgraduate Education Fair
Moscow, April, 2010 (Date TBC).
St. Petersburg, April, 2010
Begin Group Events (www.begin.ru)
Best Independent Schools Fair
Moscow, November 14, 2009, March 27, 2010
St. Petersburg, November 15, 2009, March 28, 2010.
Moscow,. St. Petersburg, March 28, 2010.
Executive MBA and Executive Education Fair
Moscow, October 7, 2009, March, 2010
St. Petersburg, October 10, 2009. March, 2010.
Thank you!
EduUK Russia Team:
Natalya Ravdina, Senior Projects and Partnerships Manager
Tatiana Shashkova, Projects and Partnerships Manager
Valentina Orlova, Project Coordinator