rural marketing of hair oil

8/7/2019 Rural Marketing of hair oil

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Presented By Saibal Haldar & Jakia Khanum

Rural Marketing of Hair Oil


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Rural Market:

y 70% of Indias population live in 6,27,000 villages in rural

areas.

y Green and white revolution has brought new prosperity in

the lives of rural people.y Government has given a special attention to the rural

infrastructure development through five-years plan, improves

the buying and consumption pattern of rural people.


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Rural Marketing

y Rural Marketing is a process which starts with a decision to

produce a farm commodity and it involves all the aspects of

market structure or system, both functional and institutional,

based on technical and economic considerations and includes

pre and post harvest operations, assembling, grading, storage,transportation and distribution.


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Market of Hair Oil

y Hair oil market is huge.

y The market is growing at an impressive 6-7% in volume.y Coconut oil and non greasy perfumed oil are available in the

market.

y Coconut oil comprises 2/3 rd of the total market and the

balance comprises the non greasy perfumed oil.


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Use of hair oil is a typical Indian traditional habit. It is perceived

to offer benefits of nourishment, hair strengthening, faster and

better growth, and reduce the problem of falling hair.


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Dabur India Limited

Dabur India Limited is the fourth largest

FMCG Company in India.

Revenue is (Rs. 3390.9 Crore FY 09-10)

It has experience of over 125 years.

Dabur operates in key consumer products categories

like Hair Care, Oral Care, Health Care, Skin Care, Home Care &Foods.


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SIVA

y Customer focused marketing approach.

y Customer centric alternative model of 4Ps.

VALUE

ACCESSACCESS


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Hair Care Oil (product & price)

Amla Hair Oil3.5 ml(1 Rs.)

8 ml (2 Rs.)

50ml (11 Rs.)100 ml(20Rs.)

200 ml(38Rs.)

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla


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Promotion

Dabur Announced beauty contests all

across the country.

Dabur heavily advertises its brand

through mass advertising tools like: TV,Radio, Newspaper, Wall painting,

Contest in Mela and Haat.

Dabur had a vast distributions network

in the rural area. So, they are easily able

to reach the customer in the rural area.Company launched Rs. 1 sachet of the

Dabur Amla Hair Oil.

Dabur indorsed its brand through Rani

Mukharji.


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rural marketing of hair oil

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