Marketing Research

On

“OPT Hair Oil”

Mohammad Ahsan Ullah - 20161038Md. Ariful Islam – 20161058Md. Mojahidul Islam Minhaj – 20161093Md. Amrin Al Ahsan – 20161101A. S. M Zamilur Rahman Khan - 20161120

OBJECTIVES

Broad Objective

To launch new hair oil in the market and to survive and sustain the product in the market

Specific Objectives•To find out the target market.

•To find out the social class of our target customer.

•To find out the deservedness of customer.

•To find out the switching mentality of our target customer.

•To find out the present market condition of hair oil in general.

•To find out the opportunity and threat to enter in the market.

•Identify attractive product design.

•To study our sales promotional activities.

•Identify acceptable pricing policy for hair oil.

•Find out channel of distribution process.

•Identify the promotional tools.

•Find out the competitors product quality.

Market: Bangladesh.

Product: OPT Hair Oil.

Brand: SQUARE.

Manufacture: SQUARE TOILETRIES LTD.

Production plant: Shardagong, Kashimpur, Gazipur.

Product Life Cycle (PLC): Growth Stage.

Product Mix: 3 Pack Size (100,200&300 ml)

SPECIFICATION

RAW MATERIALS

TESTS SPECIFICATIONSSTANDARD

(BSTI)

AppearancePale green color, oily

liquidN/A

Solubility

Soluble in hot alcohol

and alcohol ether

mixture

N/A

Free Fatty Acid 0.5% max. as lauric acid 0.5 max

Acid Value 1.0 max 0.5 mg/gm max

Iodine Value 7.5 to 10.5 6-13

Specific gravity 0.915 to 0.920 0.915-0.920

Refractive

Index (RI)1.445 to 1.450 1.448-1.450

MARKETING DEPARTMENT

SALES DEPARTMENT

FINANCIAL DEPARTMENT

HR DEPARTMENT MARKERING

AUDIT FINANCIAL PROJECTION

Primary & secondary

Age: 18-30years

Gender: Female

Family Life Cycle: Unmarried, Married

Occupation: Student, Housewife, and Specially

Service Holders

Social Class: Lower and Middle income group

Geographical Location: Rural, Semi-Urban, and Urban

Life Style: They used it for long, beautiful &

soft hair

SWOT Analysis

STERNGHTS WEAKNESSES

OPPORTUNITIES THREATS

PEST Analysis

Economical Environment

Social & Cultural Environment

Marketing Objectives • Increase sales volume over 2017 by 45%

• Establish the OPT Hair Oil in the market with 5 % shares

Financial Objectives•To achieve Net Sales Income (NSI) of Tk 38.57 million in 2017•To achieve Gross Margin of Tk. 7.51 million (19.48% of NSI) in 2017•To achieve EBIT of Tk. 1.1 million (2.85% of NSI) in 2017

Projected Turnover In 2017

•Net Sales Income (NSI) of Tk. 18.49 million

•Gross margin Tk. 5.58 million (30.17% of NSI)

•EBT Tk. 0.91 million (4.92% of NSI)

MARKETING MIX

Product Strategy

• Product Development• Package Development

Pricing Strategy

• 100ml size• 200ml size• 300ml size

Advertisement Strategy

PART- APART- B

QUESIONNAIRE ANALYSIS

Recommendations

•It is naturally difficult to launch a new

product, as a new company OPTS Hair

Oil company has some limitation.

•We will try our best to find out our

problem and we solve our problem very

soon.

•Customers are always welcome to give

their comments.

•We are always ready to solve customer

problems.

Any questions????