running lean at myhammer.de (leanstartupmeetup berlin july 2011, #lsmupbln auf twitter)
DESCRIPTION
Vortrag von Manuel Kiessling (CTO myhammer.de) auf dem 2. Berliner Lean Startup Meetup, 27. Juli 2011TRANSCRIPT
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Running Lean at MyHammer
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#LSMupBLN
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One: What does it mean to run lean?
Two: Where are we at MyHammer today?
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One: What does it mean to run lean?
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Running Lean is a systematic process foriterating your web application
from Plan A to a plan that works
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Running Lean = Applying tiny and fast iterationsthrough the Deming Circle to business models
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Always iterate, but understand in which stage you are
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Always iterate, but understand in which stage you are
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Why should I want to iterate?
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Most Plan A‘s don‘t work
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Most Plan A‘s don‘t work
9 out 10 startups fail
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Most Plan A‘s don‘t work
9 out 10 startups fail
Of those that succeed, more than two-thirds reportchanging their plans drastically along the way
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Why?
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Most Plan A‘s don‘t work
Untested hypotheses
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Test your hypotheses, then refine them.
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Refining = Learning
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Refining = Learning
Make sure you are in the optimal learning loop
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Where to start?
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Where to start?
Lean Canvas = Micro Business Case
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Where to start?
First, don‘t find a solution – find a problem!
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„Customers don’t care about your solution.They care about their problems.“
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„Having more passion for the solutionthan the problem is a problem.“
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Excursus: Pretotyping
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Two: Where are we at MyHammer today?
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Bonus: Where did we come from?
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Bonus: Where did we come from?
First iteration took 5 years
Very waterfally
Little focus, little learning
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Where are we now?
First canvasses
First problem interviews
Switched to Scrum
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First canvasses, first problem interviews
Means we really only started,but it already rocks
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Most heard quote from people doing the problem interviews:
„...I have never before learned that much about...“
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What we could already take away:
Not only do you learn about the assumed problem,you also learn about other problems and solutions
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What we could already take away:
Expect to have your oh-so-awesomevisions and ideas completely crashed
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Manuel KiesslingCTO, MyHammer AG
@manuelkiessling