PRODUCT KNOWLEDGE GUIDE — SPRING/SUMMER 2016

The Spring/Summer 2016 collection was inspired by the flow, movement and reflective qualities of water. A neutral palette of black, white and grey is punctuated by vivid splashes of cobalt blue and intense orange accents. Injections of playful design elements like liquid-effect marble print, pleating, flowing leather fringe and sheer chiffon panels add edge and depth to classic silhouettes.

in t roducingSping/Summer 2016

This season’s colour palette includes monochrome neutrals with vibrant splashes of citrus and the boldest of blues.

white black

doveorangecrush

cobaltblue

grey

SS16 co lour pa let te

thecol lect ion

clASSIc rock Theory

phyS-ed

h2o

CLaSSIC ROCK ThEORy

clASSIc rock Theory embodies rUdSAk’s rebel ethos and rock ‘n roll spirit in edgy yet elegant pieces with daring details.

key fAbrIcS

key elemenTS

key fabr ics

crepe merino wool pebbled leather

key fabr ic : crepe

lIghT, gAUzy fAbrIc wITh A crImped TexTUre.

— crepe is a great summer fabric, lightweight and breezy with a crisp, silky aesthetic.

— The textile varies in opacity or sheerness and can be created using a variety of base fibres.

— crepe hangs or drapes beautifully and looks great in unstructured pieces.

— garment made of crepe transition easily from summer to colder seasons.

— mels 8516067— mckenna 8516063

mAchIne wAShAble

key fabr ic : mer ino wool

SofT, lIghT, wArm And odoUr-repellenT.

— merino sheep are famous for their super-soft wool, thanks

to the fleece’s fine fibres and unusually small scales.

— It’s often used in performance athletic wear because it

helps to regulate body temperature, wicking moisture away

from the skin.

— This wool contains lanolin, which helps to absorb body

odour. This means that merino can be worn more without

washing.

— merino has an excellent warmth-to-weight ratio and

naturally traps body heat. This means it’s lighter and warmer

than other wools — even when it’s wet.

— medford 6516016 — mosby 6516014 — mcchord 6516012

hAnd wASh wITh cold wATer

key fabr ic : pebbled leather

SofT And TexTUred, wITh A nATUrAl AppeArAnce.

— pebbled leather is soft, textured and natural looking with

a natural pronounced grain which becomes more apparent

after the dyeing process.

— leather is finished in milling drums for softness that

deepens with time and use.

— Variations in the leather’s colour and grain are natural

characteristics that add to the unique allure of each individual

piece.

— recommend rUdSAk’s All care Spray to expand a product’s

lifespan.— labey 8116018 — pucket 6316013— papaye 8316057

key e lement : heavy meta l

embellIShed meTAl fIxTUreS Are A key elemenT of rUdSAk STyle.

expoSed zIpperS

— exposed metal zippers remain on-trend this season.

— heavy gauge zippers are a signature rUdSAk design detail that recur in each collection.

— rUdSAk uses ykk zippers, a brand synonymous with quality and durability.

— This season introduces nickel zippers, which are more durable and luxurious with a slightly duller finish than

those used in past collections.

— ralph 6315037 — middleton 8316035

— lacoche 6116008 — lilas 8116011

bUckleS

— metal buckles are used throughout the collection, either with a black oxidized treatment or a silver metal finish.

— practical and edgy, pin buckles look stylish and are often adjustable for more flexible wear.

key e lement : f r inge

leATher frInge TrImS gIVe A pIece Added moVemenT And ATTITUde for A look ThAT commAndS ATTenTIon.

— laser-cut leather fringe is used widely in the SS16 collection of handbags, accessories and outerwear.

— Some fringe trim panels are removable, for pieces that can be styled to wear two ways.

— fringe and tassel elements in softer fabrics appear throughout the ladies’ apparel collection.

— pera 8316115 — mysore 8516190

— lexington 8116037 — penza 8316114

key e lement : ampl i f ied footwear

glAdIATor SAndAlS

— flat sandals get dressed up with corset laces, buckled straps and leather leggings.

— The renews classic gladiator features a removable leather legging, so they can be worn as flat thong sandals or

with up-the-leg straps.

STATemenT SoleS

— whether it’s lug treads, straw-trimmed espadrilles, chunky heels

or a platform wedge, statement soles are big this season.

— renews 8216094 — rullan 8216225

— reeves 8216036 — ronnie 8216246 — randalia 8216018 — range 8216034

PhyS-ED

phyS-ed is all about athletic aesthetics, with sports-inspired cuts, materials and detailing.

key fAbrIcS

key elemenTS

key fabr ics

mesh neoprene rubber poplin soft touch nylon

key fabr ics : rubber popl in & sof t touch ny lon

rUbber poplIn

— poplin is a kind of weave that’s known for being strong and durable.

— rubber poplin is starchy and takes shapes well.

— This ultra-durable fabric has a crispy, silky finish.

— cilly 8116048 — cotia 8115949

— legarre 6116027 — leidan 6116028

SofT ToUch nylon

— nylon is a man-made synthetic fabric.

— It’s incredibly long-lasting, perfect for use in outerwear like lightweight puffers.

— Soft touch nylon has a nice, silky handfeel.

mAn-mAde mATerIAlS hArneSS The power of ScIence for h Igh-end oUTerweAr.

dry cleAn only

dry cleAn only

key fabr ic : mesh

A perforATed effecT gIVeS pIeceS A SenSUoUS edge.

— mesh has a netlike finish and can be made from the

interconnected fibres of any material.

— Its perforations make it breathable and light, ideal for hot

weather.

— mesh is used in a lot of activewear, and this season’s

collection brings this sporty look into ready-to-wear pieces.

— most rUdSAk mesh blends have some stretch.

— A clean, modern update on lace, mesh offers the sheer

effect of gauze or chiffon, but mesh can be tailored for a

closer fit.

— vicktoria 8514125 — maroona 8516049 — midway 8516134

hAnd wASh wITh cold wATer

key fabr ic : neoprene

STreTchy, form-fITTIng And ToTAlly ThermAl.

— made from synthetic rubbers, neoprene has a sports-

influenced look similar to active swimwear (wetsuits are often

made of neoprene).

— neoprene is composed of polyester with some spandex for

elasticity.

— prized for its form-fitting qualities, it creates body-

conscious silhouettes and has a very durable structure.

— A waxed finish is added to some garments to achieve a

metallic or leather-like effect.

— neoprene is extremely durable, hardy and long-lasting. — lacarne 6116010 — rebbia 8216060 — lass 8116017

dry cleAn only

key e lement : whi te so les

whITe SoleS Are on-Trend And Add To ShoeS’ oVerAll ImpAcT.

— contrast coloured outsoles amplify the visual impression of the textures in footwear’s sole and tread design.

— Several styles feature sporty stripe detailing on the midsole.

— most rUdSAk footwear is created with a rubber sole, derived from the rubber plant and is naturally water resistant

and shock absorbent with a strong grip that’s boosted by shoes’ tread contours.

— risco 6216004 — revels 8216074

h 2O

h20 mirrors the movement and flow of water with fluid graphic elements, the interplay of transparency and opacity and varied lengths and sheers that give pieces depth.

key fAbrIcS

key elemenTS

key fabr ics

cupro linen modal/viscose pvc straw/jute/paper

key fabr ic : cupro

fIne fAbrIc wITh A SIlky hAndfeel And An elegAnT drApe.

— cupro is a kind of cotton-based rayon made of cellulose fibres.

— It breathes and regulates body temperature like cotton, and it’s naturally hypoallergenic, anti-static and resists

stretching out of shape.

— cupro resembles silk in texture, but it’s more resilient and durable.

— rUdSAk uses cupro only in ladies’ fashions because of its beautiful drape or hang.

— marsola 8516061 — marvell 8516057

hAnd wASh wITh cold wATer

key fabr ic : l inen

All-nATUrAl, breAThAble And greAT for hoT TemperATUreS.

— linen is an ancient all-natural textile, made from the fibres of the flax plant.

— known for its cooling qualities, linen is very absorbant, breathes well and is famous for staying cool and fresh in

hot weather.

— linen is one of the oldest known fabrics, used for over 4,000 years.

— It has long fibres and very little elasticity, but this helps it last longer and keep its shape. It softens with washing.

— linen is a very durable, strong fabric. It’s naturally smooth and lint-free, resists dirt and stains and never pills.

— moore 8516097 — massie 8516109

dry cleAn only

key fabr ic : modal /v iscose

lIghTweIghT, STreTchy And SofT.

— Viscose and modal are both semi-synthetic fabrics. both are kinds of rayon, which means they combine organic

and synthetic or man-made fibres.

— These fabrics are quite elastic and are stretchier than cotton. They are similar to jersey in their stretch, drape and

handfeel.

— Very lightweight, modal and viscose are a natural choice for summer fashions.

— sorell 8416069 — sunray 8416071

mAchIne wAShAble

key fabr ic :s t raw, ju te and paper

All-nATUrAl, enVIronmenTAlly frIendly And SUmmery-lookIng.

— “Straw” is a catchall term for the dry stalks of cereals,

after the grain and chaff have been removed.

— The use of woven or braided straw, jute and paper in

clothing, textiles and other fabrics is ancient.

— At rUdSAk, these textiles are used in handbags, hats and

as trim on shoes, especially the Spanish-made espadrilles.

— rish 8216212 — palma 8316066 — helen 8414059

key fabr ic : pvc

wATerproof, reSIlIenT And STyled To be TrAnSpArenT.

— pVc stands for “polyvinyl chloride,” a plastic polymer that’s used in a variety of products. Some are also known as

simply “vinyl” or “pU.”

— It’s naturally water-resistant.

— rUdSAk uses pVc to create see-through accents in shoes, bags and accessories, adding a mod vibe to the pieces.

— pVc is easy to clean — simply wipe with a damp cloth to remove dirt. It should never be machine washed, especially

with a powdered detergent.

— ruma l 8316062 — sussac 8416074

key e lements : f lu id textures

InSpIred by The lIghT And flUIdITy of wATer.

mArble prInTS

— The marble wash print represents a modern update on the reflective surfaces of water as a visual effect.

— marble prints appear as appliques on monochrome ladies’ pieces and as a standalone look.

— lebus 9116002 — lebus 9116002

— milden 8516113 — mullin 8516118

TrAnSpArency

— See-through pVc, gauze and sheer chiffon panels create sensuous, revealing looks.

the c lass ics

women’S oUTerweAr

men’S oUTerweAr

— presley 8114007

— joe 6115021

— cabery 8115877

— dean 6116014

— sana 8116050

— legrom 6116006

the c lass ics

women’S cloThIng

men’S cloThIng

— peggy 8515130

— burton 6515968

— ara 8514881

— taby 6516043 — 6515995

— ozy 8515108

women’S fooTweAr

women’S hAndbAgS

— crawford 8215121

— maddy (medium) 1000407

— carini 8215114

— damar 1002379

— carnegie 8215090

— ruma (small) 8316101

the c lass ics

men’S bAgS

SmAll leATher goodS

— rick 6313001

— bunny 1000465

— goodman 6316005

— halo 8413931

— lambert 6316995

— daisy 8414051

the c lass ics

key se l l ingpoints

rUdSAk conSTAnTly STrIVeS for SolUTIonS To mAke pIeceS more fUncTIonAl, USefUl And IndISpenSAble To cUSTomerS wITh UnIqUe deTAIlS And TreATmenTS ThAT TAke prodUcTS To The nexT leVel:

— Jogger’s Pockets: several lightweight windbreakers feature a built-in wallet and a double-sided pocket with an

exit hole for earphones.

— Shine a Light: an led flashlight on a tether helps you find what you need. It’s a standard feature in mid-to-large

handbags and in the new compact umbrella.

— Adaptable Elements: some rUdSAk styles have removable pieces, so that they can be styled several ways, like

the fringe on the lexington jacket, pera clutch and penza backpack or the gladiator legging on the renews sandal.

— lacamp 6116019

— renews 8216094

— dean 6116014

— penza 8316114 — pera 8316115

— Unisex and His-and-Her Styles: some rUdSAk outerwear can be styled for wear by either.

— Jacket AND Vest: this season features several styles of outerwear and apparel for men, women and children with

removable sleeves so that they can be worn as a vest.

— European-Made Shoes: rUdSAk has begun sourcing footwear styles from expert craftsmen in Italy, Spain and

portugal.

key se l l ing po ints

— lebus 9116002

— gerry 0116001

— lich 9116001

— cotia 8116051

— lacarne 6116010

key se l l ing po ints

— European-Made Shoes: rUdSAk has begun sourcing footwear styles from expert craftsmen in Italy, Spain and

portugal.

— rish 8216212 — rainer 8216220

— rybee 8216209

— raina 8216221

— rajani 8216241

— rudmy 8216231

— remcheid 6216069

made in Spain: made in Italy:

made in portugal: