ruben barreto portfolio
DESCRIPTION
Ruben Barreto 2010 desgin portfolioTRANSCRIPT
22
1
“ The role of design in this world is to give order and a clear understanding to information relevant to clients, consumers, and society as a whole. My role as a designer is to not only make sure that I deliver a clear, focused, and targeted message, but to also engage the viewer in a visual conversation. “
2 CENTURY 21 BRANDMARK CENTURY 21
Cen
tury
21
Solution: The new
Century 21 brandmark
keep’s the originals gold
color but substitutes
the solid black tone for a
softer grey instead. The
brandmark incorporates
the images of a house and
a rising sunrise behind
it which also doubles as
the letter “c” in reference
to the companie’s name.
The rounded corners
also suggest a more
approachable tone than
the previous marks hard,
straight angles.
Problem: Century 21 was
in dire need of a new logo
that would reflect thier
idenity as a company with
many years of experience
in the real etate industry
as well as make good on
the mark to have futuristic
timeless quality to it.
Process : Extensive
research was done on the
company which included
thorough investigation of
the companie’s history,
current status within the
industry and how the
brand was percieved by
it’s clients. A visual audit
was also developed to gain
better understanding of
the companies current
brand signals as well as
it’s competitors.
22 STATIONARY PACKAGE CENTURY 21 3
4
Agents of Change
FOR SALE SIGN AND A-FRAME SIGN CENTURY 21
5CENTURY 21 STORE FRONT SIGN CENTURY 21
6 MOBILE APPLICATION CENTURY 21
7ONLINE APPLICATION CENTURY 21
8
SJM
A
Solution: Four different
pieces were developed
to not only aid current
museum members stay
afloat on what was going
on at the museum, but
to also introduce new
potential members to
everything the museum
has to offer.
Problem: The San Jose
Museum of Art needed
a package of printed col-
lateral materials that would
serve to help current mu-
seum member keep up to
date with museum events
and programs.
Process : Extensive
research was done on the
company which included
thorough investigation of
the companie’s history,
current status within the
industry and how the
brand was percieved by
it’s clients. A visual audit
was also developed to gain
better understanding of
the companies current
brand signals as well as
it’s competitors.
8.5” x 11” INFORMATION DOCUMENT CENTURY 21
9ALL COMPONENTS OF PROMOTIONAL CAMPAIGN SJMA
10 BROCHURE FRONT (L) BROCHURE PANELS 1 & 2 (R) SJMA
11BROCHURE PANELS 3-6 SJMA
12 MONTHLY NEWSLETTER PAGES 1 AND 4 SJMA
13MONTHLY NEWSLETTER PAGES 2 AND 3 SJMA
14 SJMA GUIDEBOOK SJMA
15SJMA GUIDEBOOK SPREAD SJMA
16
NIG
HT
OF
JOY
20
09
Solution: Created a
series of promotional
posters to bring
awareness to Night of Joy
2009. Also a cd jacket
and label were developed
to correspond with the
promotional posters as
well.
Problem: Develop a series
of promotional pieces to
draw people to the 2009
Night of Joy concert
events.
Process : Researched
previous iterations of
the Night of Joy concert
series, searching for
common themes and that
defined the concert series.
Also researched the
target audience to learn
more about it’s culture
and what graphic and
typographic styles would
appeal to them.
11” 17” POSTER NIGHT OF JOY 2009
17ALTERNATIVE 11” x 17” POSTERS NIGHT OF JOY 2009
18 APPLIED 11” x 17” POSTER NIGHT OF JOY 2009
19CD CASE INTERIOR AND EXTERIOR NIGHT OF JOY 2009
20 LARGE FORMAT POSTER NIGHT OF JOY 2009
21APPLIED LARGE FORMAT POSTER NIGHT OF JOY 2009
22 FIT DIPS BRANDMARK PEPSI COLA FRITO - LAY
PEP
SI-C
OLA
FRIT
O L
AY
Solution: A new brand
idenity was developed
for Fit Dips which would
portray the product
as being natural and
health oriented. A
thorough marketing
plan was also devel-
oped which included an
analysis of the parent
company, Pesi - Cola,
Frito - Lays positioning
within the industry, in-
formation on the target
demographic, and how
the product would be
marketed through the
use of magazine ads,
billboard campaigns
and packaging.
Problem: Fito - Lay, a
subsidiary of the Pepsi
- Cola corporation, was
unrolling a new organic
chip salsa into the mar-
ket which was in need of
a brand idenity, as well
as a cohesive market-
ing plan to make the
general public aware of
the new product.
Process :Thorough
investigation was done
into the companies
background and history
as well as the current
state of the salty snack
foods industry in the
United States. Re-
search was conducted
on how Frito - Lays tar-
get audience , fourteen
to fifty year olds, would
percieve or welcome
a product such as Fit
Dips into their everyday
lives.
23FIT DIPS PRODUCT PACKAGING PEPSI COLA FRITO - LAY
24 FIT DIPS BILLBOARD CAMPAIGN PEPSI COLA FRITO - LAY
25FIT DIPS PRODUCT AD PLACING PEPSI COLA FRITO - LAY
26 11” x 17” BOOK SPREADS NATIONAL GEOGRAPHIC : KIDS
NA
T G
EOK
IDS
Solution: Very expressive
use of typography and
imagery was used to keep
the attention of our target
audience while also giving
them factual information
of what are the right steps
to take when facing a wild
animal in its environment.
Problem: National
Geographics Kids wanted
to produce a small
booklet to help children
and adolescents between
the age range of eight to
seventeen years of age
become aware of what
to do in a life or death
confrontation with a wild
animal in it’s own habitat.
Process :Research was
conducted to evaluate
what sort of editorial
styles were currently
being used in the market
to communicate to
readers of our target
audience
2711” x 17” BOOK SPREAD NATIONAL GEOGRAPHIC : KIDS
22 11” X 17” APPLIED BOOK SPREAD NATIONAL GEOGRAPHIC : KIDS28
2911” x 17” BOOK SPREAD NATIONAL GEOGRAPHIC : KIDS
30 11” x 17” APPLIED BOOK SPREAD NATIONAL GEOGRAPHIC: KIDS
3111” x 17” APPLIED BOOK SPREAD NATIONAL GEOGRAPHIC : KIDS
32 FULL DECK OF FIVE CARDS AIGA TAMPA
AIG
A T
AM
PA
Solution: A series
of playing cards was
developed to not only
display these important
desingers, but to also
incorporate a system
which would rank them
according to their
contributions to the
industry.
Problem: Develop a
promotional piece that will
inform and teach students
the history of graphic
designand showcase
important, influential
artists who significantly
contributed to the field of
design.
Process : Research
was done on five of the
more influential graphic
desginers in history and
their contributions to the
industry. Surveys were
conducted on how local
designers ranked different
these individuals in terms
of work and importance.
33FULL DECK OF FIVE CARDS AIGA TAMPA
34 11” x 17” PROMOTIONAL POSTER CHURCH OF GOD TAMPA
CH
UR
CH
OF
GO
D T
AM
PA
Solution: A series a
promotional posters were
developed in order to
make the general public
in the church’s vicinity
aware of the upcoming
production. Ticket designs
were also developed to
match the typography and
imagery of the posters.
Street banners were
also developed with the
package,
Problem: The Church
of God of Tampa was
producing a broad-way
styled production entitled
“God’s Gift : The Light of the
World.” The church needed
a set of promotionals
pieces to invite visitors to
the event and needed for
all their collateral print
material to have the same
style and look.
Process : Research
was done on the subject
matter of the play to
better understand what
the contents of the print
pieces should be. Interview
were conducted with the
director of the play to
gain a better perspective
on the plays themes and
main message.
3511” x 17” APPLIED PROMOTIONAL POSTER CHURCH OF GOD, TAMPA
22 2’ x 5’ STREET BANNERS CHURCH OF GOD, TAMPA36
3711” x 17” PROMOTIONAL POSTER AND TICKET DESIGN CHURCH OF GOD, TAMPA
38 11X 17 PROMOTIONAL POSTER APPLE COMPUTERS
AP
PLE
CO
MP
UTE
RS
Solution: A series of
illustrative magazine
ads were created to
get across the idea that
apples producrs are not
just simple and intuitive,
but also beautiful and
complex.
Problem: Imac computers
need a promotional
campagin to help promote
the relase their brand
new Imac compuetr. The
campaign had to personify
apple as an experinecd
brand that has been in
the industry for more than
blank years and as the
proprietor of a merge
between hardware and
software innovation.
Process :Research was
conducted to analyze how
apple ads were portrayed
through their history as
well as other succesful
ad campaigns for other
computer developers.
39APPLIED 11” x 17” PROMOTIONAL POSTER APPLE COMPUTERS
40 11” X 8 1/2” MAGAZINE AD APPLE COMPUTERS
41APPLIED 11”X 8 1/2” MAGAZINE AD APPLE COMPUTERS
42 APPLIED BOOK COVER AMANDA FARNBAUGH
AM
AN
DA
FAR
NB
AU
GH
Solution: After sketching
out several ideas and
layouts for the cover, we
decided on the surreal
concept of a little girl
sitting on the surface
of the ocean, with an
unknown danger lurking
beneath her.
Problem: New and
upcoming author Amanda
Farnbaugh just finished
writing her autobiography
entitled “Delivered from
the Leviathan Monster.”
She needed a design for
the cover of her book that
would offer a glimpse of
the struggles she portrays
in her book.
Process : After several
collaberative meetings
with the author, we
agreed on a common
vision for the book cover
that I would then later
execute.
43ILLUSTRATIVE PROCESS FOR BOOK COVER AMANDA FARNBAUGH
44 LARGE FORMAT POSTER DESIGN FLORIDA TOURISM AGENCY
FLO
RID
ATO
UR
ISM
Solution: Developed a
series of posters that
highlighted Florida
as the home of Cape
Canaveral and NASA.
Also designed a poster
to depict Florida as a top
beach destination, and the
home of Disney’s Magic
Kingdom..
Problem: To develop
a series of promtional
posters that would
welcome guests and
toursits to the sunshine
state in Florida’s major
airports.
Process :Research on the
history, culture and main
attractions of Florida
45APPLIED LARGE FORMAT POSTER FLORIDA TOURISM AGENCY
46 LARGE FORMAT POSTER DESIGN FLORIDA TOURISM AGENCY
47APPLIED LARGE FORMAT POSTER FLORIDA TOURISM AGENCY
22
“ The role of design in this world is to give order and a clear understanding to information relevant to clients, consumers, and society as a whole. My role as a designer is to not only make sure that I deliver a clear, focused, and targeted message, but to also engage the viewer in a visual conversation. “