rtls solutions for retailers
DESCRIPTION
What should Physical Retailers do when online sales are taking over their customers? Technologies used: Wi-Fi, Bluetooth, BLE (iBeacon, Eddystone)TRANSCRIPT
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PRESENTATION FOR RETAIlERS Problem vs Solution overview for the Brick-and-Mortar retailers
Prepared by Leantegra, Inc. 2016
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Retail trends
15%lost revenues as
consumers couldn’t find
what they needed.
Gartner
6-10% in 201550% in 2020
Deloitte
Physical sales influenced
by mobile marketing:
Gartner
Omni-channel shoppers buy
15-30% more than others.
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Retail trends
Shoppers who interact with more than one channel
spend 36% more than those who interact with a
single channel.
Bazaarvoice
U.S. Mobile advertising spend
eMarketer BIA/Kelsey
Location-based mobile advertising spend
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2014 20142015 2015
$19,15B
$4.27B
$30,45B
$6,58B
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Solutions
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Returned User #256Dw
{x; y} RTlS (real-time location sensing) Discover real-time using Wi-Fi, Bluetooth or UWB technologies
ell time 9:43
New User #756Dwell time 7:18
New User #763Dwell time 17:03
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PROxImITy mARkETINg
(contextual mobile interactions)
Delivering relevant content depending on the consumers’ location.
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LOCATION ORIENTED DATAprovided by Leantegra
Visitor activityRTLS solutions
Locations Visited | Dwell time | Visitors, Passersby | New, Returned | Sent and viewed campaigns| ...
Mobile Device detailsWi-Fi / Bluetooth sniffing
MAC Wi-Fi | MAC Bluetooth | OS type | Manufacturer | Model | Cookies | ...
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Platform Overview
Wireless sniffing without apps
Wi-FiBLE
iBeacon
BLE
UWB
BLE
UWB
Smart Wristband Devices BLE / UWB Tracking Bracelets
PowerBeacon
CVO Portal
Inventory & EquipmentShopping Carts Employee Badges Belt clips
Eddystone Mobile appsMobile Web
50% off
Connected Venue Operator (CVO) Portal
is the main interface to all features of the Leantegra platform
Real-time Tracking including people
and asset movement
Proximity Marketingengaging with nearby visitors
Location Analytics foot traffic
metrics
Remote Managementdevice network control
and monitoring
{x; y}
Wireless gateway to multiple Things
Wearables
Location Tags
Smart-phones
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leantegra CVO Portal. Real-Time Location Sensing
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leantegra CVO Portal. Creating Proximity Marketing Campaign
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leantegra CVO Portal. Location Analytics
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FILTER NEARBY STORES ALL STORES
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mobile app sample
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lEANTEgRA DEVICES
PowerBeacon Powermote BlETWO MODES• Proximity marketing via iBeacon, Eddystone• Real-time tracking (employee, kids, inventory
tracking)
• Multi-protocol wireless gateway for location analytics and proximity marketing.
• Technologies: Wi-Fi, Bluetooth, iBeacon, Eddystone, UWB
2) for Proximity Marketing 1) for RTLS
