© 2008 Bulldog Solutions. All rights reserved. www.bulldogsolutions.com

Eloqua & RSS

How “Really Simple” It Is

Chris ParisiBulldog Solutions

What Is RSS?• Content Syndication via Web feeds (XML)

― Web content― Blogs― News/Newsletters― Podcasts

• History

– 1999 - RDF Site Summary (RSS 0.9)

– 2000 – Rich Site Summary (RSS 1.0)

– 2002 - Really Simple Syndication (RSS 2.0)

• Eloqua RSS

– Released in Spring 2008

– Adds the ability to track content consumption that was previously anonymous

* Available in Eloqua Team or as add-on to ExpressJuly 2008 www.bulldogsolutions.com2

Content Lifecycle

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Content Creation, Customization and Aggregation

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Content Source: External Aggregation (via Yahoo Pipes)

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Content Source: Custom News Feeds (via Google Alerts)

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Content Source: Original Content ( via Eloqua)

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Content Distribution & Publishing

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Web Publishing: Eloqua Hypersite

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• Although this is not dynamic content, it does provide a customized feel• Offer separate feeds for a few different subjects of interest to your audience• Let them choose which feeds they’d like to subscribe to

Web Publishing: Eloqua PURL

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• The most customized experience is offered via personalized URL (PURL)• Using content substitutions, you can serve up different feeds based on the interests of your known visitors

E-mail Publishing

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RSS feeds can be embedded and delivered via e-mail 2 ways:

1)Directly inserting a feed into an email allows you to choose the number of items to feed posts to insert or only show posts published in a certain time frame.

2)Using Activity Driven Content (ADC), e-mails can be dynamically generated based on your business rules. By creating multiple content sections with different feeds in them, you can deliver the appropriate feed based on what you know about your audience.

Personal Aggregator

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Let your audience read your content at their own leisure using their own reader.

Analyze

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