round: retail 'lift" ingeniuty
TRANSCRIPT
Retail Lift IngenuityDigital - Mobile - Data
Revenue Acceleration. Round Provides Businesses with an Effective Solution to the Challenges Caused by the Inefficient, Broken Models of Traditional & "To-Date" Digital Advertising for Businesses by Leveraging Precise Consumer Locations & Demographic Data to Target The Most Highly-Qualified Buyers in the Market through Direct Digital & Mobile Engagement.The Results for Our Clients:
• Reduced Cost• Increased Revenue
Round eliminates Guessing, Hoping and Waste from your Sales & Marketing Strategy by combining Digital, Mobile and Database Technologies to Identify, Target and Motivate the Most-Highly-Qualified Consumers in your Target Market to Purchase Your Products & Services.Unlike Traditional Advertising & Marketing options, Round targets ONLY the EXACT Consumers you wish to engage…no one else. Zero waste.
ROUND: OUR SOLUTION
If you know who you want to reach and you know how to reach them DIRECTLY, ROIs and Sales Conversions experience optimization unseen in Advertising before.
How? Round's Digital Direct Platform:1. Your brands are each created for a specific, target audience.2. That audience is comprised of demographic characteristics that make specific groups of
local/regional/national consumers.3. Round provides and builds databases of consumers matching key demographics within your
target market.4. The database contains the home street addresses, phone numbers and/or Mobile Numbers of
these consumers.5. Each street address is associated with its own, unique Internet IP Address 6. Round Digital Direct deliver digital ads directly to those IP Addresses and any device to which
they are connected: at home, work & public venues (restaurants, hotels, retailers, arenas/stadiums)
7. Those ads appear of 95%+ of the web sites consumers visit while using the Internet at that street address.
Place your message in front of the EXACT CONSUMERS you are targeting and only pay to reach people you want.
ROUND: SIMPLE, LOGICAL & CERTAIN
1. Major Shift Underway from Traditional to Digital Marketing/Advertising2. Lack of Measureable ROI from Social Media Marketing3. Lack of Quality Advertising Channels within Digital/Mobile4. Increasing Relevance of Marketing to Consumers “At the Point of Purchase”
• Under Armour's senior vice president of brand marketing Adrienne Lofton said the split between digital ads and TV ads is around 50/50. It used to be 70/30. (FEB, 2016) http://www.businessinsider.com/under-armour-has-5050-digitaltv-advertising-budget-split-2016-2
• PepsiCo Says it's Difficult to Find ’High-Quality' Places to Advertise Online (FEB, 2016) http://www.businessinsider.com/pepsico-says-its-difficult-to-find-high-quality-places-to-advertise-online-2016-2
• Unilever Puts a Quarter of its Overall Ad Budget into Digital Marketing (FEB, 2016) http://www.marketingmagazine.co.uk/article/1381419/unilever-puts-quarter-its-overall-ad-budget-digital-marketing
• Marketers Keep Spending on Social Despite Lack of Results: Only 11.5% of Marketers Can Prove the Quantitative Impact of Social Media, Survey Says (FEB, 2016) http://adage.com/article/agency-news/marketers-spending-social-lack results/302701/?utm_source=cmo_strategy&utm_medium=newsletter&utm_campaign=adage&ttl=1456341548
ROUND: WHY DOES THE MARKET NEED OUR SOLUTION?
READY: Design Campaign
AIM: Identify Target Consumer “Profile”
CONFIRM: Procure & Filter Consumer Data by Specific Market
SELL: Engage & Motivate Buyers Online (Digital) & In-Store (Mobile/IoT)
ROUND: THE ART OF DATA-DRIVEN SELLING
READY: DESIGN YOUR CAMPAIGN
• What is the Brand?
• What are the Characteristics of the “Consumer Profile”?
• What is the Purpose of the Campaign?- Brand Introduction/Rollout- Sweepstakes/Other Retail Activations- Product Sales & Specials Awareness- On Premise Features
• What is Your Goal?- Measureable Sales Lift- Consumer Database Development- Loyalty/Rewards Program Growth- Market Share Increase
AIM: TAP INTO THE CONSUMER DATA
1st
Party Data
3rd
Party Data
Owned Data:• Sweeps Registrants• Text Database• Email Database• Mailing Lists
Acquired Data:• Mailing Lists• Email Lists• Demographic
Matchback
First-party data is king. Everyone knows that any company not collecting and activating first-party data from their properties is basically leaving money on the table.
First-party data is created and owned by publishers and marketers themselves. Taking control of this first-party data should be a priority for any company today who wants to monetize, learn from, and use this asset to scale valuable audiences, deepen engagement with consumers and improve ROI across marketing efforts.
Third-party data, on the other hand, is generated on other platforms and often aggregated from other websites. There are many companies out there that sell third-party data, and it is accessible through many different avenues
AIM: IDENTIFY CHARACTERISTICS YOUR PRIMARY TARGET AUDIENCE
AIM: TARGETINGExample: Raleigh, NC – Craft Beer Brand Introduction to Market
CONFIRM: ALIGN DATA WITH PRECISE, TARGET CONSUMER
Population Records, Text Data, Email Addresses, Street Addresses
164,318
Age 21-3659,370
Annual Alcohol Spending($100 - $5k)
43,753
Lifestyle(Sports Fan,
Hunting, Fishing, Hiking, Camping)
31,210
Target Consumers
Example: Raleigh, NC – Craft Beer Brand Introduction to Market
SELL: SELLING & MARKETING THROUGH MULTIPLE DIGITAL CHANNELS
DIGITAL DIRECT Web
Targeting Household,
Business, Street Address Level
Internet of Things (IoT)Apps, Beacons &
NFC
SMS/Text Platform
Collect Data via Sweeps, Clubs,
Loyalty
Email & Physical Address
Engagement IP Matchback
Your Exact Online Target Lives Right Here
SELL- DIGITAL DIRECT: HOUSEHOLD, STREET ADDRESS LEVEL DIGITAL ADVERTISING
• Target Individual Beer Drinkers by Home Address, Street Block, Apartment Building, Neighborhood, Distance from Retailers
• Target Guests at Restaurants & Bars
• Target Attendees at Events, Stadiums, Arenas
• Target Tradeshow / Conference Attendees in their Hotels or on the Convention Floor.
• Target Legislators at the Statehouse or the Whitehouse.
• Target Students, Staff & Educators at Universities & Schools
SELL - DIGITAL DIRECT: TARGET AUDIENCES BY EXACT LOCATION
SELL DIGITAL DIRECT: WHERE DO WE REACH YOUR AUDIENCE?
Listen Identify EngagePlace Door Sensors at entryway and/or In Store, In Coolers, On
Promo Displays. No wires or installation necessary.
Our sensors recognize each shopper’s smartphone, so each
consumers is unique.
Consumers are Engaged at the Point of Purchase, based upon
Specific, Demographic Target Data via App Alert, SMS, Email, Web Ads
SELL IN-STORE: CONNECTING AT THE POINT OF PURCHASE
SELL IN-STORE: PERSONALIZED CONSUMER ENGAGEMENT
ROUND: SECURE DATA. TARGET. MOTIVATE……..REPEAT.
Location History
Age
AddressSMS
Mailing List
IP Targeting
Internet of Things
Perpetual Consumer Engagement
Location-Based Mobile Alerts
Household-Level Internet Campaigns
Location-Based, Preference-Filtered, Local Map Search
SMS Campaigns
Email Campaigns
Laser-Targeted Social Media
