rotary international in ireland district assembly – 7 th may 2011 membership development &...
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Rotary International in IrelandDistrict Assembly – 7th May 2011
Membership Development & Retention
Garth ArnoldMembership Services Chair
THE OPPORTUNITY & THE CHALLENGE
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100 Years of Rotary in Ireland District Assembly 7 May 2011
•Recruit 5 new Rotarians per club during 2011/12
•Attract younger Rotarians both male & female
•Create a positive “buzz”
•Be Proactive!
•Keep existing members involved
Target!
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100 Years of Rotary in Ireland District Assembly 7 May 2011
How CanRotary
Attract new members and
retain existing members?
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100 Years of Rotary in Ireland District Assembly 7 May 2011
MEMBERSHIP DEVELOPMENT
• Four essentials:-–Recruitment–Retention–Regeneration –Extension
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100 Years of Rotary in Ireland District Assembly 7 May 2011
PLAN FOR THE DIVIDENDFrom every event
• EVENT PLAN – objective.– Action Plan–Who, how,
when, where?– Action– Evaluation
• MEMBERSHIP PLAN– Identify potential– Decide sales strategy– Who, how, when,
where?– Action, Evaluation– Follow up
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100 Years of Rotary in Ireland District Assembly 7 May 2011
REGENERATION
•We know it works – many have done it – •We compete for people’s time. Rotary meetings must be worthwhile enjoyable, good use of time. •Clubs are autonomous but the world round them is changing – we must changetoo or accept the inevitable.
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100 Years of Rotary in Ireland District Assembly 7 May 2011
RETENTION IS KEY
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100 Years of Rotary in Ireland District Assembly 7 May 2011
In Summary•What we have done so far is brilliant•We must continue to close the sale; it is a must!•Don’t forget 1 in 4 new members leave their club after 2 years•Too many existing Rotarian’s are leaving•You must play your part – we need to be
BIGGER, BETTER & BOLDER!